A.K.A. How to Write Quality Articles, Lots of Them, Without Sacrificing Your Integrity or Everything Else in Your Life!
Many EzineArticles Expert Authors are completely challenged by writing, and yet, they realize they must be constantly writing more articles to continually grow their business. Over the years, we’ve discovered several methods for writing a LOT of high-quality articles, some good … some not so good.
Here’s a 7-Step Guide to one of the best we’ve seen. It was developed by one of our most prolific authors.
Step 1: Create document files in your favorite word processing software with only the titles of articles you wish to write about.
Step 2: Go through these “title only files” and write 4 sentences of the key points or things you wish to say.
Step 3: Think on it for a while, and then come back and write the first introduction paragraph stating the problem, challenge, history, or concern of the topic, sometimes this takes two paragraphs, meanwhile you are at 100 words. At that point you may just keep going all the way through the article until you finish, keep going as long as you feel like it.
Step 4: Write a paragraph of each of the three or four points you have. You can use or re-work your sentences as sub headings, as this makes a nice looking article with a good use of white space.
Step 5: Conclude it. Write a paragraph and provide encouragement and a hook for more information or problem solving solutions. Hopefully, they’ll read your Resource Box and click on one of your links.
Step 6: Proofread your articles. The key to quality is good proof reading and you cannot rely on spell-check alone. If possible, have someone else proofread it, marking mistakes.
Step 7: After proofing 5-10 articles, submit them and do another set of articles.
This newly-added stat helps you evaluate the effectiveness of your articles.
Have you checked out your Article Reports recently? If so, you’ve probably noticed a new column titled “Click Rate” (a.k.a. “Click-Through Rate” or simply “CTR”).
This number tells you what percentage of people who found your article actually clicked on one of the links in your article or resource box. This number is very important because it’s a gauge of how effective your articles are at generating traffic back to your website.
On average, you’d like to see a click rate of 2-12% or more. Obviously, the higher the click rate, the more effective your articles are.
If this number isn’t quite where you’d like it to be, here are some things you can do to improve your CTR:
- Include both a full URL and an anchored text link – Why? Because if your article gets picked up by an ezine, there’s no guarantee that your anchored text link will stay linked up. Putting the full URL somewhere in your article or resource box means that your readers will be able to find your website no matter what.
- Include 2 self-serving links – We allow up to 2 self-serving links. Take advantage of that and use both! It makes no sense to include only 1.
- Include only self-serving active links – Simply put: Why would you want to give traffic away via your articles? Readers who click on non-self-serving links may never come back to your article.
- Don’t tell your life story in your Resource Box – Calculate your Resource Box size to be short, sweet and to the point.
- Include a compelling offer in your Resource Box – Offer something FREE (and use the word “FREE”) or provide supplemental information that can only be found on your website.
They say you’re judged by the friends you keep.
As a website, we’re judged by the links we make.
Our reputation (and the reputation of everyone who participates in the EzineArticles platform/system) is on the line with every single outbound link included on every single article.
That’s why we’ve spent a year studying, cross-checking and verifying various RBL’s (Realtime Black List) services to ensure we’d be able to correctly identify if a link is from a known-and-verified-to-be-a-potentially-harmful link (reputation wise) that goes to an individual or organization that engages in UCE (Unsolicited Commercial Email) spamming/phishing, etc. Or if the link is from a reputable source.
Within the world of RBL’s, URLs/Links are often separated by degrees of white hat, gray hat and black hat based on whether the URL is known to be a spam source, phishing source or both. Usually, the RBL’s are only able to verify domains that appear in spam rather than where the spam is sent from … but over time, and with manual checks, the RBL services are able to differentiate what’s legit vs. not legit.