We’re testing a new concept to solve a problem that can’t easily be solved:
EzineArticles has ~100k expert authors who know and understand what EzineArticles is, but in any given day, we’ll have 100k users before the sun rises who don’t know or understand what EzineArticles is?
ie: We don’t have a very consumer-friendly facing brand that encourages repeat visits or brand loyalty by way of the EzineArticles name.
So we came up with this ambitious idea to theme-up all 569 categories with an EzineArticles logo that included elements of the niche that those articles will be found in. This way a user might perceive that the logo and the theme match visually…and perhaps they may even start to think of EzineArticles as an online magaZINE for the niche they are viewing articles on.