Today’s article writing lesson is aimed at the Expert Author who is an expert at their craft, but perhaps not the best in the area of Sales & Marketing.
The tip: Make sure your Resource Box has a Call To Action (CTA) in it.
Examples of Resource Boxes with good CTA’s:
- Visit my website at: http://Your-Company-Name.com/ to discover how you can get [insert benefit here].
- Sign Up For A Free Weekly Email Newsletter To Solve More Problems Like These: http://Your-Company-Name.com/
- Get a Free Special Report that gives you 16 ways to build your email newsletter at http://EmailUniverse.com/subscribe/
Skip the blah blah blah about all of your wonderful accomplishments and awards you’ve won. Jump immediately into the benefit the reader will get from you when they do the ONE (1) SINGLE ACTION you encourage them to do in your Resource Box.
Lastly, don’t do your pitch or CTA in the Article Body. The article body is the GIVE; the resource box is the TAKE.
Have you tested various CTA’s and if so, which formula or requested action have brought you the best results?