Email List Building Via Articles
Kev writes:
If I’m getting hundreds of views and downloads of my articles, why am I not getting lots of subscribers to me newsletter?
Easy answer = You have not hit scale yet. :-)
Recommend writing at least 200+ articles that will attract tens or hundreds of thousands of views over time (meaning using articles to grow a list is not an overnight method and builds like a snowball rather than a race car).
Also, many authors only put anchored text links (instead of a full http:// URL) and they lose active links as the article syndicates.
Lastly, be sure to offer an incentive…such as a special free report when they join your free email newsletter. Benefit oriented copy always works better than me me me me my my my newsletter. You get the point. :-)
I feel like arguing this point, so here goes.
If you offer your audience a freebie for signing up, then you get subscribers who want free stuff.
I can’t speak for other people, but I’d rather attract people who know they need professional copywriting and website development assistance and are willing to pay in exchange for exceptional service.
So, while I do give away AN AWFUL LOT of free information, I don’t dangle a free pdf download in front of them just before they sign up for my newsletter. I want them to sign up for my newsletter BECAUSE THEY WANT TO SIGN UP FOR MY NEWSLETTER.
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