SES NY 2007

This week I’m in New York visiting clients and attending Incisive Media’s Search Engine Strategies 2007.

The major players are well represented in exhibits as well as panel experts and if Google & Yahoo didn’t have people on the panels, the quality of the sessions would have suffered. Thankfully they sent quite a few of their managers and various engineers and business leaders.

This was my first time attending this conference as I didn’t think I’d be able to learn any actionable best practice strategies, but I was wrong. One of my primary goals in attending was to make sure we’re helping the major search engines to efficiently find our members content while ignoring content that shouldn’t be indexed (example: the *print an article* view). Our long-standing SE strategy has been to simply add lots of fresh high-quality content, provide a fast and positive user experience and make decisions to ensure long-term success (skipping all short term fads).

It was good to hear from many pay-per-click advertisers talk about the type of quality they want from their PPC investments. Remember the quality landing page thread from last year? Many of the same concerns are still important to providing a positive user experience. The last thing we want is poor quality content leading to a poor quality website as it violates the trust of our users and those who bring traffic to our members content.

We’re not involved in paid search abritrage (the act of creating revenue by purchasing traffic on a PPC basis and then immediately selling it through affiliate marketing or other revenue means), but it’s clear that the most egregious offense in terms of advertisers and end-users are MFA’s (Made For Adsense) sites. If you’re an author that drives traffic to a MFA site, this is your early wake up call that you need to find a way to add unique value with your site beyond the ads.

Rain: It’s raining pretty hard this morning and what do I find as I leave my hotel to go to the conference? Vendors selling umbrella’s for $5… never mind the fact that they charge $3.50 to store the umbrella for me in the coat room while I’m in the conference (so I gave the umbrella away). Other timely but very uninteresting news is that the Imus protest is only a few blocks away from the venue.

Updated April 14th 2007 7am: Now that SES NY is over, I always like to read what everyone who was there blogged about: Check it out


Lance Winslow writes:

It is great to see the number one Online Article Submission Site on the Planet has a Fearless Leader who is always expanding his knowledge base. Indeed it is great that even though you only expected to find perhaps crumbs of knowledge that might lead to immediate actional upgrades, that you were able to gain so much more insight to take EzineArticles to the next step.

Comment provided April 12, 2007 at 11:36 PM


Edward Weiss writes:


Can you give us any insight into what Google and Yahoo will be doing in the near future?

The last time I was in New York City was for my brother’s wedding. I hate big cities and couldn’t wait to leave. But some people swear by NYC and call it the best place on earth. Oh well.

Comment provided April 13, 2007 at 12:13 AM




I don’t know what G and Y will do in the future, but I can tell you that they have just recently agreed on a new XML Sitemaps protocal update that we heard about Wednesday and were able to implement yesterday. Essentially it means rather than us manually submitting an updated sitemaps XML file to the search engines, they can now find out on their own when we’ve updated it for them. Pretty efficient indeed and may improve the quality of their ability to index quality content faster.

The sessions were fun to attend because rather than being a presentor or speaker (I usually only go to conferences when I’m speaking @ the event), I was able to be ‘the student’ and absorb/think and bring back to our team the lessons learned.

Another event that is starting up to compete against Search Engine Strategies is Search Engine Land and the conference chair of this weeks event will be the conference chair of the new competing series. For me, when the major search engines exhibit and speak on the panels, that’s what legitimizes the event as credible.

Comment provided April 13, 2007 at 4:04 AM



The search engines aim at our work being of as high a quality as possible… I don’t understand the mentality of those who try to take short cuts around that fact.. Not only are they screwing their users around, but in the long run they’re also buggering themselves… Ah well..

Comment provided March 26, 2008 at 10:49 AM


Lance Winslow writes:

My gosh this is interesting:

The difference between Bing and Google and eye tracking for click ads. Very interesting indeed.

Comment provided June 10, 2009 at 5:14 PM


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