Writing quality original articles has a clear cut cost or investment associated with each and every article you or your team produces. If you’re a solo-professional who writes your own articles, your cost may be related to lost opportunity costs vs. what you could be doing with the same time if you weren’t producing new articles. If you’re an entrepreneur who has in-house or freelance writers who produce quality original articles for you, then you know the exact economic cost per article produced.
I study publicly traded companies that specialize in content/publishing and recently I’ve noticed a trend that they previously thought that article content development costs should be expensed in the same year it was written; but today, the ROI evidence points to the fact that articles produce a very real tangible return for 3 or more years instead of the first year it was produced in.
You won’t get any argument from me or pretty much any of our expert authors that articles can produce tangible economic value for 10 or more years, but it looks like 3 years is the current norm to expense justify the development costs of producing content.
Why am I sharing this?
I’m hoping you’ll realize that you get a multi-year return from every dollar of effort you invest in producing quality original articles and that you’ll think longer term instead of requiring a short-term return from your article writing & marketing efforts.
This is one of the things I love about article marketing: It’s not a get rich quick thing. The true winners are those who consistently over time continue to produce original content rather than the typical “yeah, I submitted 3 articles and I didn’t get rich yet so this strategy must not work” author.