This weeks Author Spotlight is on Jim Estill. Jim was chosen today for 2 reasons:
1) Any time I read about someone starting a business from the trunk of their car and growing it to include a staff of 300 employees, it always piques my interest
2) And this article: How To Write An Article In 20 Minutes
In almost every teleconference we do, Chris talks about how to crank out a massive amount of articles in a short time. People always seem to be amazed that it is really possible. Jim’s article here is more proof that it is possible to create quality content in quantity.
Lastly take note of the Resource Box in Jim’s articles….short, concise and most importantly one URL that is an actual URL and not an anchor text link. This is another point we like to drive home because while yes, a keyword anchor text link may give you some additional search engine love….if a publisher misses to link it up because it doesn’t look like a URL when they are loading the article you’ll be All Out of Love (yes, an Air Supply reference).
Small Business Owners: I would recommend this article of Jim’s, good advice on competing against your larger competitors: Gorilla vs Guerilla – How Smaller Businesses Can Win