Many authors/writers/experts write ‘evergreen’ content that will be fresh today and for many years or decades to come… But, let me make the case for why you should consider creating/submitting fresh original content on a consistent weekly basis throughout the year: The article freshness factor
Old evergreen content has value, but the reality and human nature is that we are always seeking out new answers (even to the same old problems)… and the sites with the freshest content will attract the most traffic and attention.
If you look at the way EzineArticles is created, your article goes through a flow that completely gives new articles a visibility advantage over articles deep within the database from yesteryear. This process serves many purposes and often leads an author to ask this question:
Should I space out my 52 articles one per week over the next year to see what happens or should I dump them all at once?
Since we’ve already covered this in previous blog discussions, the answer is that you will clearly get more traffic between now and the end of one year if you dump all 52 articles at once than if you held them back one per week over the next 12 months.
An ideal article campaign would be one where you do the ‘big dump’ and submit all of your quality original articles that you’ve made available for syndication/distribution immediately and then setup a plan to submit fresh content weekly, bi-weekly or at least monthly in order to hook the advantage of the way our site rewards fresh articles with increased visibility for about a 3-21 day period.
YES, I’m encouraging you to do BOTH: Submit everything you have now AND submit new fresh content weekly. The quantiy of quality fresh original articles that you have or can create is not finite. The natural order of life is abundance and therefore I know there are literally tens of thousands of quality original articles just waiting to ooooze out of every single expert author on our site and those who have not discovered this cool community yet.
My theory on why fresh content submitted consistently will yield maximum results: Because you get the advantage of the traffic our site creates on its own without external help in the first 3-21 days of an articles life… and then further traffic to your article flipflops to coming from external sources (search engines, sites that feed from our RSS feeds, links from authors who send their audience to check out their articles, etc) as a primary source and us as a secondary source of that traffic.
You and we are in less control of the traffic your articles create after they’ve flowed through our system in the first 3 weeks, but you can MOVE the page view hit counter on your articles by streaming fresh original content on a very frequent basis. The EzineArticles expert authors with the most traffic know this truth and I hope you’ll test this for yourself to see if it can be true for you as well.
If you already know the value of fresh content submitted frequently, would you care to share what your experience has been?