Come Here To Leave
I was just thinking about which strategy we should be pursuing:
A) Pretend we’re a portal and we hope you’ll stay a while to view all of the quality content, etc.
B) Pretend we’re a destination to find what you want and leave with it immediately.
I’m leaning towards B). Why? Because we want the articles to be able to immediately answer the needs of a potential viewer and then get them off our site as quickly as possible via exiting on a click to the author’s URL in the resource box or via exiting on an PPC advertisement. If a viewer doesn’t exit to either of those two types of links, then we may have provided value, but no one got paid.
What are your thoughts on this?
A and B are interrelated. One day I might come here to read and learn. Another day I might go to the same place where I was reading and learning, and quickly pick up content or click links to experts’ websites.
The expert content is what makes an author become memorable to the person who seeks information. It’s a way to get to know them. The URL link is an immediate route to get what you need, when you need it.
I can’t see one without the other. Article marketing is an ingenious way to build your brand as an author and an expert. Anyone who doesn’t take advantage now is seriously missing out on some great opportunities for the long run.
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