Dina Giolitto writes:

A and B are interrelated. One day I might come here to read and learn. Another day I might go to the same place where I was reading and learning, and quickly pick up content or click links to experts’ websites.

The expert content is what makes an author become memorable to the person who seeks information. It’s a way to get to know them. The URL link is an immediate route to get what you need, when you need it.

I can’t see one without the other. Article marketing is an ingenious way to build your brand as an author and an expert. Anyone who doesn’t take advantage now is seriously missing out on some great opportunities for the long run.

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John McCabe writes:

For “pure” content publishers– those who create themed sites purely for the ppc and affiliate income– the answer is like the menu in a Chinese restaurant. Choose one from column A and one from column B. For many purchases, the buying process goes through many steps, from “do I need this at all” to “which is the best” to “where do I get it?” My aim is to provide value for all stages, so that my visitors come back and click out multiple times…

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Denise O'Berry writes:

Chris —

I’m in the same camp as John. Many times I’ll come here looking for something or to submit an article only to find an interesting article that grabs my attention and keeps me hanging around. So I come here to stay and leave.

Best regards,

Denise O’Berry

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Trish Lambert writes:

Focus on B, and you’ll get A in the process, I think. I think you are on the right track in thinking about a “just in time” approach. Do that, and you do serve the person who needs something good RIGHT NOW. Do that, and do it well, and he or she will be back for more–and will also come back and browse when there is more time.

So I say, pick B as your primary focus, because that way you are serving an urgent need well…and the “A” people will be come along as well.

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