Article Writing with a Marketing Focus: Webinar Replay

Increasing efficiency in your article writing and marketing strategy.

A couple weeks ago, I gave a presentation titled “Article Writing with a Marketing Focus” for the Internet Marketing Club’s weekly webinar.

The Internet Marketing Club is a great place for internet marketers of all experience levels to gather, network and discuss industry trends.

They also hold a webinar every Wednesday to introduce new and relevant topics in the world of internet marketing. Today’s video is a replay of the webinar from Wednesday, October 13th.

The presentation gives a snapshot of what successful article marketing looks like. It also gives some insights on how you can increase the efficiency of your article writing efforts to get more pre-qualified traffic back to your blog or website.

To store this video to your hard drive, click here (43.2 MB file size).

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Article Writing and Marketing Tips to Retweet

Every month @EzineArticles provides well over 100 useful tidbits of information, fun facts and training – We’ve gathered 30 of the best ones from September right here. Retweet any (or all!) of them to enhance your article writing and marketing efforts.

Just CLICK on to auto-populate your Twitter status field.


EzineArticles Tips and Training Snippets:

  • Writing Time Management: Avoid procrastination. Schedule a time when you are your most productive and write it right.
     
  • Original Content: Focus on the benefits that your article gives and deliver something. How can your article HELP readers?
     
  • Grammar Police: ‘who’s’ is the contraction for ‘who is,’ ‘whose’ is the possessive form of ‘who’ or ‘which.’
     
  • How-to Tip: Write quality, detailed and easy to understand tips. Make it easy for your reader to follow.
     
  • Stay on topic! If you have multiple themes in one article, readers will be confused. Turn those themes into new articles!
     
  • If you repeatedly have to fix the same errors, it’s a good idea to get help so you don’t make the same mistakes again.
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Check Out Our New Look!

Our new Blog theme made its “red carpet” debut last Thursday!

The updated theme has a new appearance and new navigation features that’ll make it easy for you to find what you’re looking for.

Don’t worry, our older posts aren’t going anywhere. They’ll still be accessible through the Archive. Plus, we’ll continue to use the Blog to share article writing and marketing tips, strategies and insights.

Here’s a summary of the changes:

  • Facelift to “Syndicate This Blog” buttons under the Blog search bar
     
  • Full footer on every Blog page with quick links to EzineArticles hotspots
     
  • New feature shows the categories of each post for easy navigation to similar content
     
  • Archive is now searchable via a dropdown menu
     
  • Blog Titles are now clickable links directly to each full post
     
  • Slimmer Blog window look
     
  • Updated color styles throughout the entire Blog
     
  • Sleek, new Blog header logo

So, what do you think of the new look? We hope the upgrades will make your visits to our Blog more enjoyable and engaging. Now we need your input. How do you like the changes? Is there anything about the new theme that you really like/don’t like? Any ideas for the future? Leave a comment to let us know what you think.

British vs. American Spelling Differences

What’s the difference between colour and color?

There are a lot of differences in the way the English language is communicated between the United States, the United Kingdom and other English-speaking countries. Nuances in each dialect differentiate one from the next. For example, some of the words themselves are different, like fulfil vs fulfill, jewellery vs jewelry and metre vs meter. There are also other differences like the use of tenses and verb morphology (learnt vs learned). These differences come from where you learned the language and your teacher, and they come through in everyday communication.

Over time, the number of English dialects has grown as some bands of people divided and some stuck together. Now, English dialects vary between national, state and even city boundaries. As a result, there’s no “official” English language dialect that rises above the rest. In an effort to cater to everyone, EzineArticles accepts both American English and British English dialects. The spell check function on the Article Submission Form marks either version of words correctly (Ex: analyse/analyze, favourite/favorite and metre/meter).

Communicate To Your Target Audience

As an Expert Author, you have the power to choose how you communicate your message. Use that power by thinking about your target audience when you write. If they communicate with a fairly different dialect than your own, do some research so you can target the writing style towards them; otherwise, your writing may be misunderstood by your target audience and they could be turned away. For example, a reader that is doing research on interior design and paint options may be distracted if they come to an article with every instance of the word “color” (or colour) spelled differently than they are used to.

Remember, the casual observer from your area won’t find anything strange about your spelling or your choice of words, but a person on the other side of the world may not perceive your message correctly. You need to write for your audience.

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10,000 WordPress Plugin Downloads!

Submitting articles directly from the WordPress interface is simple for our 10,000+ members now using the WordPress plugin.

Earlier this week, we found out that the 10,000-download milestone for our WordPress plugin was within reach. That milestone was officially met late yesterday. We’re really excited for all the Expert Authors who have taken advantage of this feature. A big thanks goes out to the 10,000 members who made this possible. More authors than ever are using the WordPress plugin to easily repurpose new and existing blog posts right from their WordPress user interface.

If you’re a WordPress user and you want to expand the reach of your posts, here’s a refresher on how to download the WordPress plugin and make submitting to EzineArticles easier than ever.

Installing the Plugin

  1. Log into your EzineArticles account
  2. Find the “Author Tools” dropdown menu and click the “WordPress Plugin” option
  3. Read the details on this page and click on the “Get The EzineArticles WordPress Plugin” button

Then, follow the instructions on the next page to complete the installation. For additional help through the process, watch this video or contact our Member Support Team through your account. Once the plugin is installed, you’re ready to start submitting directly from the WordPress user interface.

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Behind the Scenes at EzineArticles: Meet Chad

Get an inside look at the employees behind the scenes at EzineArticles.

We launched this video series to give you a behind-the-scenes glimpse of the people that make the EzineArticles system successful. In the coming weeks and months, we’ll continue introducing you to several members of our team. You’ll find out more about their role at EzineArticles, hear stories about what it’s like to work here, gain insider tips and maybe even get a peek into their personal lives. In the process, you’ll discover a little bit more about who we are as a company, a website, a team and a family.

Continuing the series is Chad, a senior member of the EzineArticles Development Team. Find out what’s on Chad’s desk right now, how he uses the Internet outside of work, what the “80/20 Time” rule means for the EzineArticles Development Team and what he’d like every EzineArticles Expert Author to know.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

To see more behind-the-scenes footage, check out the Behind the Scenes Playlist from the EzineArticles Channel on YouTube and the Videos tab of our Facebook Fan Page. Leave a comment and let us know what you’d like to hear about us!

Article Writing and Marketing Tips to Retweet

Every month @EzineArticles provides well over 100 useful tidbits of information, fun facts and training – We’ve gathered 30 of the best ones from August right here. Retweet any (or all!) of them to enhance your article writing and marketing efforts.

Just CLICK on to auto-populate your Twitter status field.


EzineArticles Tips and Training Snippets:

  • Don’t cite yourself in your article. It’s promotional, confusing and referring to yourself in the 3rd person is just weird.
     
  • Warning: CAPS. Use only as directed. Excessive use of CAPS can cause traffic constipation and reader termination.
     
  • When writing articles, consistency is key. This applies to your spelling, word tense, as well as your content.
     
  • Writing Tip: Use shorter vs. longer sentences. The content is easier to digest.
     
  • Is your writing coming out like a wet blanket? Use a more positive tone and use ACTIVE vs. PASSIVE language.
     
  • Tip: Write in your own voice. If you whip out a thesaurus for every other word, your readers will reject your competency.
     
  • Derivative content makes for some really unhappy publishers AND readers. Be kind, DON’T REWIND .
     
  • Commonly confused words: ‘Conceited’ and ‘Conceded’ – Do you have an inflated ego or are you true, just and proper?
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Behind the Scenes at EzineArticles: Meet Vanessa

Get a rare, inside look at the employees behind the scenes at EzineArticles.

Have you ever wondered who’s helping your articles get through the submission process? Who works hard to make sure your articles look their best and fulfill the objectives of your article writing and marketing campaign? Who develops the EzineArticles features and training that help you become a more effective writer?

We’re launching this video series to give you a behind-the-scenes glimpse of the people that make the EzineArticles system successful. In the upcoming weeks and months, you’ll meet several different members of our team, learn more about their role at EzineArticles, hear stories about what it’s like to work here, gain insider tips and maybe even get a peek into their personal lives. In the process, you’ll discover a little bit more about who we are as a company, a website, a team and a family.

In this first video, Vanessa, a senior member of the EzineArticles Support Team, talks about her pets, her role at EzineArticles and her thoughts for building a successful article writing and marketing experience.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

To see more behind-the-scenes action, check out the Behind the Scenes Playlist from the EzineArticles Channel on YouTube and the Videos tab of our Facebook Fan Page. Leave a comment and let us know what you’d like to hear about us!

Achieve Massive Article Distribution

5 Tips for getting your articles picked up by ezines, newsletters, blogs, magazines and newspapers.

One of the key components of successful article marketing is maximizing the number of people who read your articles. When more people read your articles, you get more clicks. When you get more clicks, you get more conversions; and conversions equal success. That’s really all there is to it.

There are many ways you can improve your readership, but one of the best (and easiest) ways is to have your article(s) “picked up” and published in another publication. This can be online, like in ezines and on blogs, or in hard-copy, like newspapers and magazines.

In this video, I’m going to give you 5 tips to increasing your articles’ chances of being picked up by another publication. These tips are less about attracting publishers to your articles and more about maximizing your chances of having your article published once they find it.

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     MP3 Format

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The “Share This Article” Upgrade

We’ve IMAGE: Share This Article consolidated the most common article activities for your readers into one easy-to-find box!

When’s the last time you scrolled to the bottom of one of your articles on EzineArticles.com to see what your reader sees? If it’s been awhile, go do it now … we’ll wait …

Did you notice anything new? Like perhaps that little “Share This Article” box that looks suspiciously like the one pictured to the right? That particular upgrade was quietly placed on our site a few weeks ago in order to test it out and get some feedback. We wanted to make sure it was doing its job properly before we called attention to it.

Well, we’ve tested it out and received a lot of feedback – and here’s the conclusion: The little box gets to stay. Readers and authors alike enjoy the convenience of readers being able to do all their article-reading activities in one compact, easy-to-find place.

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