5 Tactics to Extend Your Articles’ Reach

Your approved articles are a gold mine of content that you can repurpose to build traffic and sales.

You probably know that you can get a fast start in article marketing just by revising your existing content into articles you can submit to EzineArticles. This is one of the guiding principles we emphasize for our new Expert Authors. (Want to know more about this strategy? Check out our Sept. 10, 2009 Blog post.)

Don’t stop there, though! Once your articles are approved and generating readers and website traffic, you can repurpose your original content again into value-added packages for your prospects and customers or traffic-drivers to your articles.

5 ways you can take your great original content and build even greater reach:

  1. Package 5 or 10 articles together as an ebook or PDF download and offer it as an incentive to new customers. These can be people who subscribe to your email newsletter or register as a new user on your site, for example.
  2. Print out a selection of relevant articles you’re most proud of to hand out at trade shows (or wherever you market yourself) and to include in a new-client welcome package. Everyone likes insights, tips and advice for free. Your articles will help you stand out from other vendors whose promotional material just say “buy, buy, buy!”
  3. Add a link to relevant articles when you write blog posts or comment on other people’s blogs or in online forums or discussion groups. These can help you build credibility in places where you’re not well known yet. Caution: Be sure to copy the link exactly and test it before you post. One missed “.” or “/” in the URL could break the link.
  4. Use your articles to write scripts for podcasts, webinars or teleclasses. Conversely, many successful Expert Authors use their scripts as springboards to create useful articles. If you haven’t previously produced a broadcast program, your articles can give you a good starting point … and vice-versa.
  5. Create an auto-responder series. Select five or seven articles that work well in a series (how-to articles are great for this) and format a mini-class that delivers one article a day for a week (five business days or a calendar seven-day week) to subscribers. A series like this can show new customers how to get the most from your products or service or help persuade prospects to do business with you.

Tip: Be sure your new content packages always include a link to your Expert Author bio (example: “http://ezinearticles.com/?expert=Christopher_Knight”) and an invitation to your fans to sign up for your article RSS feed.

Make it your goal to integrate 1 of these 5 techniques into your marketing efforts each month – starting TODAY. And leave a comment if you have any questions or additions to our list.

#HAHD Cartoon Mug Mini-Challenge

We’re wrapping up the 3rd #HAHD Marathon Challenge with a fun 30 article mini-challenge that’s open to everyone!

The 3rd #HAHD Marathon Challenge officially wraps up 30 days from today. To make things a bit more interesting, we’ve come up with a 30 article mini-challenge that will reward you with an EzineArticles cartoon mug of your choice just for writing and submitting 30 articles before the challenge deadline.

Not only that, one lucky qualifying Expert Author will be drawn at random to receive the complete collection of all 13 EzineArticles Cartoon Mugs!

Here’s How It Works:

  1. Enroll in the 3rd #HAHD Marathon Challenge (if you haven’t already).
     
  2. Submit at least 30 qualifying articles, of at least 400 words each, between 12:01AM today and 11:59PM CST, April 10th, 2010.
     
  3. Receive a gift certificate via email for a cartoon mug of your choice from the EzineArticles Online Store.
     
  4. We’ll draw the name of one #HAHD Cartoon Mug Mini-Challenge qualifier at random to receive a complete EzineArticles cartoon mug collection valued at nearly $170!

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Put a Smile on Your Mug

This Fun Collection of (8) New EzineArticles Cartoon Mugs is Now Available in our Online Store!

For the last year, we’ve been posting a selection of Jerry King’s article writing and marketing-related cartoons in our Blog. People liked them so much that we even created a cartoon archive page that allows you to add these cartoons directly to your website.

And years before that, we began sending EzineArticles Mugs to our members. Expert Authors love ’em so much that we’re now sending out hundreds a month to our new Platinum Members.

Well, it finally occurred to us last week (we’re a little slow on the uptake sometimes) that combining these two much-loved items into one laughable, holdable, washable piece of EzineArticles wonderfulness might be a pretty good idea!

Behold, our collection of 8 EzineArticles Cartoon Mugs!

Go check ’em out! Pick out your favorite cartoon, order your mug*, and then get back to writing and submitting more articles. In a few days, you’ll be sipping your favorite beverage out of your own ceramic vessel of EzineArticles nirvana.

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Find Your Article Writing Zone

Being in the right place, in the right mood, at the right time, could be key to your article writing success.

We often hear about athletes and other competitive individuals getting into “the zone” before a competition. “The zone” is really nothing more than a frame of mind that focuses all of our energies, both mental and physical, on the task at hand.

The techniques that help get these people into their zone are as varied as the people themselves. For some it’s a routine, born of superstition and experience. For others, it’s a place or a smell or a sound that gets them psyched up.

Believe it or not, writing articles is competition, too – with yourself. Every time you sit down to write you’re competing with all of the other things in your life that are fighting for your attention. If you can’t put yourself into a zone that focuses you completely on the article topic at hand, your writing is going to suffer – both in quality and quantity.

Ways of putting yourself in “the zone” can be broken down into (3) broad areas:

  1. Routines – These are the little rituals you repeat every time you sit down to write. Maybe the first thing you do is get a cup of tea in your EzineArticles mug. Then you go to your writing room and shut the door. After that, you put on some music that suits your topic. Then, and only then, do you start writing.
  2. Locations – Surround yourself with the environment of your topic and simply let the environment inspire you as you write. For example, if you’re writing about car audio systems, why not sit in the passenger seat of your car with your laptop and jam to great tunes while you write? Or write about great cuisine from a table at your favorite sidewalk cafe.
  3. Triggers – Triggers engage your other senses to positively influence your writing. Imagine writing about how to make a great loaf of bread while the smell of fresh baked bread wafts through the air. Or writing about competitive swimming from a poolside table with the sounds of splashing water in the background.

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Be Bold!

But not too bold…

It’s important to be bold. It’s important to emphasize your words. But it’s more important to not emphasize all of them! If you do, then you’ve done nothing but make them less important than they were.

Using bold, italics, quotation marks, parenthesis, ellipses and other punctuation or affectations are all interesting ways to set off important information. In fact, using them can be beneficial to your search engine results.

  • Italics – Italics are used for emphasis, but search engines also look for italicized words, so place important, searchable phrases or book titles (for example) in italics.
  • Bold – Making a word or phrase bold also signifies to search engines that it is important. Bold shows-off your main points or your big idea. Use bold or italics to offset a new paragraph or introduce a new idea.

    However, if you make an entire paragraph bold, you run the risk of not only losing your reader – but losing your search engine ranking too. You don’t want to nullify everything you have written by making everything important. Of course all of what you have to say is important, but let’s face it, some of it is a little more important!

Yes, how you are viewed by a search engine is very important, but your readers are more important – they are, after all, the people who click on your links – or your ads – buy your products and services and link back to you. Put the readers’ comfort first and you’ll be successful.

It’s okay, even advisable, to incorporate emphasis into your articles. Just remember to keep it simple. And if you’re going to use bold or italics, be sure to be consistent throughout your article and emphasize words that are also in your title or meta descriptions. This will help Google and other search engines see the trees in the forest, as it were.

Do you have other ways to make your articles easier to read and understand? Leave a comment and let us know about them!

Cut Up Your Long Articles

Because longer articles aren’t always better…

Sometimes writing is easy. Not always, but once in a while the words just flow and you find that you have typed a brilliant article that runs 800, 1000 maybe even 2000 words.

It’s tempting when the words flow this easily to either keep writing or to publish your masterpiece right away. But wait! You may be missing even more potential views with your haste!

Before you send that article in – or keep adding to it – read it. Have you covered more than one area of your niche in this article? Is it possible that there are one, two or even more hidden gems within that would make great articles on their own?

It’s tough to know just how long of an article is too long. You don’t want to bore your reader, but you want to be thorough. You also don’t want your article to be so short that your reader isn’t entertained or informed enough to come back for more.

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Invalid URL/Link Detection Follow-Up

“Nothing is ever as easy as it first appears.” -Murphy

Last week we introduced our new approach to broken link detection and began notifying members if we found broken links in any of your existing articles.

The response from our members was huge… and much greater than we had anticipated. Since then we have been working diligently to address this overwhelming response.

I’d like to share some of the challenges that have been created and help you better understand what will be happening in the next few days.

The Good, the Bad and the Ugly…

  • The email we sent to members stated that we would be unlinking your links in 48 hours if no action was taken. This is incorrect and we apologize for the error. We will recheck and then unlink your dead link in 35 days (but would like you to fix it within the next 48 hours).
  • In the past 48 hours we have received over 10,000 article re-submissions with your corrections. Wow! We had no idea our members were that fast!
  • We’ve received over 2,000 emails to our Member Support Team providing us with a heads up. This is great! It shows that a good user experience is important to all of us!
  • When you fix a dead link by editing your article…your article will be re-reviewed with today’s standard of article review and not the standard that was used on the original date your article was first accepted. Sorry, we don’t grandfather any article which means any article edited must pass today’s standards (that are always just a slight bit higher than previous years standards).
  • When you delete an article you will notice that your links will still show as being invalid in your Article Diagnostic Center. We are aware of this and are working on a resolution.
  • We sent out 2 emails to every member with a confirmed dead link – one went to your email address on file and the other was sent to your EzineArticles Member’s Inbox. These emails were identical. You can disregard one email if you have already addressed the broken link(s).
  • If your Article Diagnostic Center shows no links to be invalid, you can trust that this is correct!

In addition, we’ve had to create a series of new internal tools to help our team support you.

All of this has, unfortunately, put us into a backlog both in Member Support and article approvals. We will be working on this diligently and our editors are dedicated to investing the overtime necessary to get us back to normal approval times.

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Give This Cartoon a Caption

Time for some pointless Father’s Day fun!Provide Your Funniest EzineArticles-Related Caption!

You’ve probably noticed that this cartoon has no caption. We need your help in coming up with the perfect one. Submit a funny EzineArticles-related caption via “Comments” and in one week we’ll pick our favorite.

If yours is selected, you’ll not only receive the accolades and adulation of the EzineArticles community, you’ll also receive this fine EzineArticles mouse pad.
EzineArticles Mouse Pad
Plus, we’ll recognize your accomplishment in a future blog entry.

So get your thinking cap on and submit your best caption in the comments (one per customer, please). Maybe you’ll become the proud owner of a useful, yet stylish, EzineArticles mouse pad!

Oh, and keep submitting those articles! =)

Creating and Using Effective Pen Names

Definition: Pen Name – A pseudonym created by a writer. Also called a “nom de plume,” “nom de guerre” or “literary double.”

The practice of writing under one or more “alter egos” is nothing new to the literary community or the online world. Yet many authors are still unsure if the use of a pseudonym is appropriate for them. Their concerns stem from a variety of ethical considerations as well as a lack of understanding about the correct and effective use of a literary double.

Use a Pen Name:

  • When you want to appeal to a regional demographic. By making your pen name more like common names in the region, your content will be better received as an insider.
  • When your real name is way too difficult to remember, spell or pronounce.
  • When your message will be taken more seriously if written by the other gender.
  • When you want to avoid over-exposure of your real name or to write from potentially conflicting viewpoints.
  • When you need to create different Expert Author pen names for diversely different niches. In this case, a simple variation on your name is often enough to prevent confusion.
  • When you’ve hired a ghostwriter and want to isolate your real name from works produced by them under a ‘work for hire’ contract.

What to Avoid:

  • Don’t try to assume a pseudonym similar to a current notable expert in your niche.
  • Don’t put marketing or descriptor words into your pen name, such as “Suzy Homemaker” or “Gary Pipewrench.”
  • Don’t try to be cute or punny with names like “Ivanna B. Rich” or “Phillip DeTank.”
  • If you are the buyer of exclusive rights content, don’t let your ghostwriter choose your pen name.
  • Don’t use a nickname or “handle” – your pen name should sound like a real human name.

Remember: When possible, use a variation of your own name. You create strength, confidence and credibility when you write articles under your own name, especially if you’re driving visitors directly to your primary website. Click here for a few tips on how to create multiple variations of your real name.

Leave a comment and tell us about your experiences with alternate pen names.

Article Writing Obsession

If Click here to add this cartoon to your website or blog!you were about to be taken away and cooked up by cannibals, would you be as obsessed as the Expert Author in our cartoon about submitting just one last article?

Now think about what specific quality most separates the truly prolific and successful article marketers from the rest of us mere mortals.

Is it their writing talent?
Perhaps…

Is it their expertise in their niche?
Maybe a little…

Is it their marketing experience and education?
That could be part of it…

Is it their obsession?
YES!

Without a doubt, it is the obsession to be writing and submitting a constant stream of high-quality, original articles that drives the incredibly successful EzineArticles Expert Authors to do what they do.

From the moment they wake up in the morning, to the moment they fall asleep at night (and even while they sleep!), they’re constantly conceptualizing, writing or submitting new articles to add to their inventory. They know from experience that more articles = more sales. As a result, they are forever obsessed with publishing more articles.

Do you dream of incredible numbers of qualified visitors coming to your website? If so, then you need to become obsessed with writing and submitting as many articles as possible every single day. Only through this commitment to obsession will you ever rise to the level of the article marketing elite.

So let your obsession begin… NOW! =)

Congratulations to Jan Ferrante for supplying the winning caption for today’s cartoon. She received a stylish EzineArticles mouse pad and other goodies for her efforts. Watch the EzineArticles blog for more Supply the Caption contests in the coming weeks.

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