Be Bold!

But not too bold…

It’s important to be bold. It’s important to emphasize your words. But it’s more important to not emphasize all of them! If you do, then you’ve done nothing but make them less important than they were.

Using bold, italics, quotation marks, parenthesis, ellipses and other punctuation or affectations are all interesting ways to set off important information. In fact, using them can be beneficial to your search engine results.

• Italics – Italics are used for emphasis, but search engines also look for italicized words, so place important, searchable phrases or book titles (for example) in italics.
• Bold – Making a word or phrase bold also signifies to search engines that it is important. Bold shows-off your main points or your big idea. Use bold or italics to offset a new paragraph or introduce a new idea.

  However, if you make an entire paragraph bold, you run the risk of not only losing your reader – but losing your search engine ranking too. You don’t want to nullify everything you have written by making everything important. Of course all of what you have to say is important, but let’s face it, some of it is a little more important!

Yes, how you are viewed by a search engine is very important, but your readers are more important – they are, after all, the people who click on your links – or your ads – buy your products and services and link back to you. Put the readers’ comfort first and you’ll be successful.

It’s okay, even advisable, to incorporate emphasis into your articles. Just remember to keep it simple. And if you’re going to use bold or italics, be sure to be consistent throughout your article and emphasize words that are also in your title or meta descriptions. This will help Google and other search engines see the trees in the forest, as it were.

Do you have other ways to make your articles easier to read and understand? Leave a comment and let us know about them!

Cut Up Your Long Articles

Because longer articles aren’t always better…

Sometimes writing is easy. Not always, but once in a while the words just flow and you find that you have typed a brilliant article that runs 800, 1000 maybe even 2000 words.

It’s tempting when the words flow this easily to either keep writing or to publish your masterpiece right away. But wait! You may be missing even more potential views with your haste!

Before you send that article in – or keep adding to it – read it. Have you covered more than one area of your niche in this article? Is it possible that there are one, two or even more hidden gems within that would make great articles on their own?

It’s tough to know just how long of an article is too long. You don’t want to bore your reader, but you want to be thorough. You also don’t want your article to be so short that your reader isn’t entertained or informed enough to come back for more.

(Continue Reading…)

Invalid URL/Link Detection Follow-Up

“Nothing is ever as easy as it first appears.” -Murphy

Last week we introduced our new approach to broken link detection and began notifying members if we found broken links in any of your existing articles.

The response from our members was huge… and much greater than we had anticipated. Since then we have been working diligently to address this overwhelming response.

I’d like to share some of the challenges that have been created and help you better understand what will be happening in the next few days.

The Good, the Bad and the Ugly…

• The email we sent to members stated that we would be unlinking your links in 48 hours if no action was taken. This is incorrect and we apologize for the error. We will recheck and then unlink your dead link in 35 days (but would like you to fix it within the next 48 hours).
• In the past 48 hours we have received over 10,000 article re-submissions with your corrections. Wow! We had no idea our members were that fast!
• We’ve received over 2,000 emails to our Member Support Team providing us with a heads up. This is great! It shows that a good user experience is important to all of us!
• When you fix a dead link by editing your article…your article will be re-reviewed with today’s standard of article review and not the standard that was used on the original date your article was first accepted. Sorry, we don’t grandfather any article which means any article edited must pass today’s standards (that are always just a slight bit higher than previous years standards).
• When you delete an article you will notice that your links will still show as being invalid in your Article Diagnostic Center. We are aware of this and are working on a resolution.
• We sent out 2 emails to every member with a confirmed dead link – one went to your email address on file and the other was sent to your EzineArticles Member’s Inbox. These emails were identical. You can disregard one email if you have already addressed the broken link(s).
• If your Article Diagnostic Center shows no links to be invalid, you can trust that this is correct!

In addition, we’ve had to create a series of new internal tools to help our team support you.

All of this has, unfortunately, put us into a backlog both in Member Support and article approvals. We will be working on this diligently and our editors are dedicated to investing the overtime necessary to get us back to normal approval times.

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Give This Cartoon a Caption

Time for some pointless Father’s Day fun!

You’ve probably noticed that this cartoon has no caption. We need your help in coming up with the perfect one. Submit a funny EzineArticles-related caption via “Comments” and in one week we’ll pick our favorite.

If yours is selected, you’ll not only receive the accolades and adulation of the EzineArticles community, you’ll also receive this fine EzineArticles mouse pad.

Plus, we’ll recognize your accomplishment in a future blog entry.

So get your thinking cap on and submit your best caption in the comments (one per customer, please). Maybe you’ll become the proud owner of a useful, yet stylish, EzineArticles mouse pad!

Oh, and keep submitting those articles! =)

Article Writing Obsession

If you were about to be taken away and cooked up by cannibals, would you be as obsessed as the Expert Author in our cartoon about submitting just one last article?

Now think about what specific quality most separates the truly prolific and successful article marketers from the rest of us mere mortals.

Is it their writing talent?
Perhaps…

Is it their expertise in their niche?
Maybe a little…

Is it their marketing experience and education?
That could be part of it…

Is it their obsession?
YES!

Without a doubt, it is the obsession to be writing and submitting a constant stream of high-quality, original articles that drives the incredibly successful EzineArticles Expert Authors to do what they do.

From the moment they wake up in the morning, to the moment they fall asleep at night (and even while they sleep!), they’re constantly conceptualizing, writing or submitting new articles to add to their inventory. They know from experience that more articles = more sales. As a result, they are forever obsessed with publishing more articles.

Do you dream of incredible numbers of qualified visitors coming to your website? If so, then you need to become obsessed with writing and submitting as many articles as possible every single day. Only through this commitment to obsession will you ever rise to the level of the article marketing elite.

So let your obsession begin… NOW! =)

Congratulations to Jan Ferrante for supplying the winning caption for today’s cartoon. She received a stylish EzineArticles mouse pad and other goodies for her efforts. Watch the EzineArticles blog for more Supply the Caption contests in the coming weeks.

Harness the Power of Unbidden Ideas

Most of us when forced can’t pull fresh ideas out of thin air, yet we often find our best ideas coming to us in the shower, on the toilet, at the beach or gym, or even behind the wheel of our car. Each of us is different and we each have certain situations that seem to be fertile ground for fresh new article ideas.

Don’t you wish there were ways to harness the power of these spontaneous ideas so they happen just when you need them most?

Actually, there are.

With just a little digging, we uncovered (5) techniques that people use to “spontaneously” generate great ideas. Put some of these to use to help fill your article writing hopper.

1. Use Your Thinking Spot
   Winnie the Pooh has his thinking spot. John in our cartoon has his thinking spot. You have a thinking spot. Find your thinking spot and use it whenever you need to come up with new ideas.

2. Let Your Subconscious Mind Do the Work
   A day, week or month before you write an article, create the TITLE for the article. Let your subconscious mind create the entire article, or at least the main points of the outline of the article, so that when you finally sit down to do the article — it’s already pre-written for you.

3. Sleep on It
   Spend a few minutes before you fall asleep immersing yourself in your niche article’s subject matter. Then clearly define your desired outcome (i.e. create some fresh article ideas) in your mind as you close your eyes. When you awaken, immediately jot those ideas in the notebook you’ve strategically placed next to your bed.

4. Meditate
   If you don’t already meditate, do a little research to find a meditation style that works for you. Use the same methodology as we suggested for “Sleep on It” but instead of sleeping, meditate instead. When you’re done, you should find yourself full of fresh ideas.

5. Play with Your Ideas
   Many ideas are only half-baked. Before you act upon those ideas or dismiss them out of hand, try playing with them instead. Let them roll around in your head for awhile and collide with other ideas. In a matter of hours or days, you may find your ugly duckling idea has turned into a beautiful swan.

Personally, some of my best articles, blog posts, and business ideas come from either the morning shower, a relaxing moment in the sun or while in the business day with interactions with others (usually problem solving)… but I also find that if I’m in my favorite environment that I can dream up dozens of article ideas at a time on command from having done so for so long. The real secret is to capture the article topic & concept ideas on paper or whatever electronic device you have so that you don’t lose your best inspirations throughout the day.

Do you have other methods of harnessing the power of unbidden ideas?
We’d love to hear them! Share them with the rest of the EzineArticles community in the comments section.

Posted by Christopher M. Knight on May 15, 2009 at 12:20 pm

3,564 views | Comments (44)

Give This Cartoon a Caption

Today we’ve decided to do something a little out of the ordinary in the blog… have some pointless fun!

You’ve probably noticed that this cartoon has no caption. We need your help in coming up with the perfect one. Submit a funny EzineArticles-related caption via “Comments” and in one week we’ll pick our favorite.

If yours is selected, you’ll not only receive the accolades and adulation of the EzineArticles community, you’ll also receive this fine EzineArticles mouse pad.

Plus, we’ll recognize your accomplishment in a future blog entry.

So get your thinking cap on and submit your best caption in the comments (one per customer, please). Maybe you’ll become the proud owner of a useful, yet stylish, EzineArticles mouse pad!

Oh, and keep submitting those articles! =)

Benefits of Scheduled Article Release

Take control of WHEN your articles get published!

There are two theories as to which article submission strategy is best:

1. “Big Dump” Submit all of your articles at one time to be released all at once.
   - This is the right approach when you begin with EzineArticles.com.
2. “Sprinkle” Submit them over time to be released over time.
   - If you’re a veteran Expert Author, there can be value in scheduling your articles for release over a period of time to maximize traffic returns.

One of the easiest ways to “sprinkle” your articles over time is to use the Scheduled Article Release Feature, which is one of the many benefits of EzineArticles Premium Membership.

Who is the ideal member that can really take advantage of the Scheduled Article Release Feature?

Because you want to keep fresh new articles going into your article inventory even when you are on vacation, away from their office, or because you want to save significant amount of time (it’s much faster to upload 10 articles all at once and scheduled them for release over time than it is to submit 10 articles, one at a time.)

Take a look at some of the article scheduling stats for last month:

• Total Articles Scheduled: 3,375
• Distinct Members using the article scheduler: 107
• Average Time Scheduled 2 days, 4 hours, 56 minutes
• Shortest Time scheduled 0 days, 8 hours, 8 minutes
• Longest Time Scheduled 79 days, 15 hours, 19 minutes

Wondering if EzineArticles Premium Membership is right for you?
Surf http://EzineArticles.com/premium/ to discover if the benefits of our Premium service level are right for you now.

Posted by Christopher M. Knight on May 8, 2009 at 7:08 am

745 views | Comments (11)

Drive Crowds to Your Site with Article Agents

Want another secret for increasing website traffic?
Recruit more Article Agents!

Imagine you had a team of tireless sales professionals whose only job was to drive traffic to your blog or website 24/7. Best of all, they work for free, they each cost you only an hour of effort to hire and they’ll continue working for months or even years before they run out of steam.

We call these amazing little workers “Article Agents.”

Think about it. Every article you have published on EzineArticles acts just like a highly-specialized sales agent working to sell you or your company to the Internet public.

Here are some resume highlights for a typical Article Agent:

• Available to work anytime, day or night, 365 days/year
• Requires no vacation, sick leave or holidays
• Will work for free
• Extremely focused on the niche client
• Capable of unerringly reciting the same story thousands of times
• Willing to educate, entertain and enlighten the prospect while also working toward the sale
• Works well with other Marketing agents – both paid and unpaid

Every time you submit an article to EzineArticles, it’s like recruiting another member to your sales and marketing team. And when that article’s accepted, another Article Agent goes to work for you.

So get to work recruiting, um, I mean writing, now! =)

Add EzineArticles Cartoons to Your Website

Official EzineArticles Cartoon Archive goes live!

People love cartoons. Heck, WE love cartoons! They’re little bite-sized tidbits of humor and satire that can bring a smile or a laugh while at the same time delivering a subtle (or not-so-subtle) message.

That’s why we’ve joined up with award-winning cartoonist Jerry King to bring you an ongoing supply of EzineArticles-related cartoons.

After appearing in the EzineArticles blog and/or newsletter, each cartoon will be added to the EzineArticles Cartoon Archive page. On this page you’ll find an interactive listing of all of our previously published cartoons. Best of all, Jerry has graciously given us permission to pass these cartoons on to our members. You can add any of these cartoons to your website or blog by simply copying and pasting the supplied HTML code.

The cartoons currently in the archive are just the tip of the iceberg. We’ll be adding a few more each month, so bookmark http://ezinearticles.com/cartoons/ and check back often!

And keep your eyes open for an upcoming “Supply the Caption” contest, where you’ll have the opportunity to provide your best caption for one of our cartoons. We’ll give away some stylish EzineArticles shwag to the caption(s) that make us laugh the loudest!

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