Be Unreasonable -Book by Paul Lemberg

EzineArticles Expert Author & Chief Business Accelerator Paul Lemberg of Quantum Growth Consulting has a new book out called “Be Unreasonable -The Unconventional Way To Extraordinary Business Results.”

Why do I (and others like Jay Abraham, Jay Conrad Levinson, T. Harv Eker) like and highly recommend Paul’s book? Because I’ve known Paul personally for a few years now and enjoy watching his mind work to solve business growth problems in unconventional ways. He reminds me of a modern day Thomas J. Leonard (deceased, coach industry leader) wrapped up with Jay Abraham’s marketing thoughts and strategic coach Dan Sullivan’s time management philosophies.

And the truth leaks out: Paul interviewed me for the book and you can read his case study of how I analyze opportunity on pages 133-135.

Here’s an excerpt from the case study interview Paul did with me:

One way to ensure client loyalty is to obsessively create value for them. While this should seem obvious, most business owners don’t act like it. (Most unreasonable tactics seem so obvious as to be almost not worth mentioning, except that few people are using them.) Many entrepreneurs realize that they need to create value for their clients, but they do it in measured amounts. They create value relative to what they are being paid, and they feel they should do just that much and no more… (side note: this is insane and can destroy your potential growth rate.)

To get to know Paul further, this article of his is interesting: Unreasonable Requests

Lemberg goes on in detail to describe how to: Be Uncompromising by sticking to your goals no matter what; Be Demanding by expecting more, not less from everybody; Be Critical by changing old systems that just don’t work; Be Outrageous by creating your own business brain trust; and Be Prepared for real success on your terms. Highly recommended :-)

Posted by Christopher M. Knight on July 3, 2007 at 10:43 am

Views 1,309 | Comments (22)

Bonnie Murphy - Author Spotlight

EzineArticles expert author and Chief Fitness Officer Bonnie Murphy caught our eye because of something smart she did with her website. She used social proof to highlight her expertise as accepted by sites like ours and others. Check it out for yourself: bfitandwell.com

What else we love about Bonnie: She’s an expert in her field serving mature women who are seeking the benefits of personal fitness and her original quality article submissions spans 2005, 2006 and 2007…and that shows consistency. In addition, Bonnie has uploaded a professional author photo and uploaded her author bio…further enhancing her credibility as a true expert.

Nice job Bonnie! :-)

Posted by Christopher M. Knight on April 26, 2007 at 6:00 am

Views 615 | Comments (5)

Vicheka Lay - Author Spotlight

Cambodian Lay Vicheka is a Production Manager of Search Newspaper and Manager-General of Cambopedia Translation Co. Ltd. and an expert in Cambodian laws, politics and related human rights laws, social issues…and he also writes to help advance the awareness of his country (he’s 1 of 5 EzineArticles expert authors from Cambodia).

Lay sent us this testimonial yesterday:

“Ezine[Articles], where my personal improvement does not need an instructor” Submitting articles to Ezines has provided me great opportunities to express my concerneds, interests about the world, as well as to practice my written knowledge. Since having a great deal of articles listed in the Ezine, my application to different workplaces has proved me a successful one. To be precise, my article submission to Ezine[Articles] has bettered my Resume. Lastly, since Cambodia is not acceptably known by other countries, Ezine[Articles] has provided me the opportunities to make this country resurgent, as well as promoting what we have here in Cambodia, that the world never knows.

Thanks Lay Vicheka for being an EzineArticles expert and sharing your perspectives. For those who are not familiar with Cambodia, it is a tropical country about 69,900 sq. miles (181,035 sq. km) and has a population of over 13 million.

Posted by Christopher M. Knight on April 10, 2007 at 8:18 am

Views 475 | Comments (6)

Michele Dortch - Author Spotlight

Here’s a great example of an ideal EzineArticles expert author: Michele Dortch.

Her 21 article submissions span from 2005, 2006 and this year…and that shows a consistency over time (something that is as important as quality and quantity when it comes to article writing & marketing). In addition, Michele has uploaded her author bio and an excellent author photo that appears to be professionally produced.

As for the content of her articles, Michele does a great job of using minimal bold tags, numbered lists and bullets — and this makes her articles very easy to read.

Lastly, unlike some authors who are too efficient at this craft (think about those who write for traffic attraction sake alone), Micheles articles are clearly original content with an intent to deliver unique value in an easy to read format that makes you want to learn more about what she has to offer. Nice job Michele!

Posted by Christopher M. Knight on March 8, 2007 at 12:46 pm

Views 619 | Comments (3)

Author Image Gallery Spotlights

This morning we’ve been reviewing structural changes within the site that haven’t been updated or changed in a long time and I’ve noticed that the Professional Image Gallery feature has had quite a few new submissions.

EzineArticles expert author, Diana Chaloux’s professional image gallery shows off her expertise in the fitness industry as a certified trainer and fitness DVD producer. This is exactly how we had hoped the professional image gallery feature would be used. Nice job Diana!

(Continue Reading…)

Posted by Christopher M. Knight on February 23, 2007 at 10:56 am

Views 1,361 | Comments (19)

Kim Duke - Author Spotlight

EzineArticles expert author, Kim Duke, the Sales Diva, recently got my attention when she beat me in Ali Brown’s affiliate partner sales last month.

This Canadian sales diva provides savvy and sassy (don’t we all kind of like that sometimes) sales training for women small business owners (guess that doesn’t include me any more) and has carved a nice niche for herself… not to mention her articles are FUN to read!

From an article writing & marketing perspective, here’s what Kim is doing right:

1. Submits articles consistently over time.
2. Uploaded her professional author photo.
3. Excellent resource box that includes a full http:// URL without any periods after it (a common mistake).
4. Her articles are punchy, bullet point and numbered list driven with just the right amount of bold & italics (without over doing it).
5. Kim has carefully and purposely kept her articles all in the same related categories and if you read them, you know she is speaking directly towards her ideal client. This strengthens her credibility.

(Continue Reading…)

Posted by Christopher M. Knight on February 15, 2007 at 7:45 am

Views 949 | Comments (3)

Michael Potter, J.D. - Author Spotlight

This weeks Author Spotlight shines on Michael Potter, J.D., a relatively new comer to EzineArticles.com.

Michael established his membership just this year but has already contributed 14 articles, articles which earned him the spotlight for this week because of the overall high quality of them. Too often in article marketing we get caught up in the “numbers game” and sometimes quality gets pushed out of the forefront. Michael’s articles prove that you can provide quality content while still producing at a high level. For new entrepreneurs, which many of our contributing authors are, I would highly suggest these two articles of Michael’s:

3 Reasons Why Your Business Should Not Be You
When A Corporation Makes Sense

Both contain great information and advice for solo entrepreneurs and their businesses on establishing business entities as well as protecting yourself and assets.

Gregg Hall - Author Spotlight

I’d like to introduce you to the EzineArticles expert author (at the moment #3 in terms of total article submissions): Gregg Hall

Interesting that he’s leveraging his EzineArticles strength (1,379 articles and over half a million views) on his AskGregg.com site.

I’m not crazy over his PLR positions, but then again, it’s not PLR that’s evil but rather those who abuse PLR articles, create them from legit content without permission or submit them to us that is the problem.

While researching Gregg for todays author spotlight, wow…this Internet marketer has a lot of irons in the fire in many diverse industries with many of his articles in the thousands of views per article. His most viewed article with 78k+ views is this one: Leave Data Recovery For Your Computer To The Experts

I’d classify Gregg as a ‘niche marketer’ whose speciality is being in several diverse niches all at one time rather than being specialized in a small number of niches.

Posted by Christopher M. Knight on January 25, 2007 at 10:36 am

Views 908 | Comments (6)

Mary Bauer - Author Spotlight

This week’s author spotlight is on EzineArticles expert author, Mary Bauer. Mary was selected at the suggestion of one of our editors who had this to say about Mary’s articles:

“This author is AWESOME… one of the best set of articles I’ve ever approved… but that might be a bit biased considering she wrote of us Wisconsinites!”

So as we say in Wisconsin, or at least in northern Wisconsin from where I originally hail from, “ya der sure, we’ll hafta put Mary in da spotlight.”

Mary also utilizes the Amazon ISBN feature we added to highlight the books she has written. Mary’s articles are well written and overall good reading with a very inviting nature.

Judy Cullins - Author Spotlight

EzineArticles.com Platinum Author Judy Cullins is our inaugural Author Spotlight for 2007.

Judy, a Book and Internet Marketing Coach, utilizes one of the best article generation tactics around - the vanuted Top 7 or Top 10 list. This article template is a favorite of many authors because of the simplicity — It’s an easy way to generate quality articles by simply organizing your thoughts in a sequential numeric order and then expounding upon them.

Another reason Judy was chosen because of her informative articles on a topic near and dear to our own hearts - Article Writing, Marketing and Production:

Top 10 Article Writing and Submission Mistakes That Stop Sales
Top 7 Mistakes and Solutions in Writing and Submitting Articles
Top Seven Tips for Writing Internet Articles Readers Love
Top Ten Great Headline Ideas

If you’re struggling with your article marketing efforts, take a break to give Judy’s articles a gander.

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