Lisa Mason – Author Spotlight

Expert Author Lisa A. Mason is in today’s Author Spotlight.

Lisa is a diverse freelance writer, editor and marketer with many years of experience. In addition to her extensive online credits she has also written for publications like American Fitness, Atlanta Business Magazine, and Manhattan’s Parentguide and published three books.

What sets Lisa apart from many copywriters who specialize in SEO, is that she concentrates on the quality of the content she produces for her many clients.

We asked Lisa to share her thoughts on writing, particularly for EzineArticles, and how article marketing has impacted her business.

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Jeff Hopeck – Author Spotlight

Expert Author Jeff Hopeck is in today’s Author Spotlight. As a 3-year veteran of the U.S. Secret Service, Jeff Hopeck has known a lot of busy people – in particular, the President of the United States. His goal now as a fitness instructor is to help busy people live healthier lives.

We asked Jeff to share his thoughts on how EzineArticles fits into his philosophy, business and marketing mix.

1. Jeff, your background is in the Secret Service. How does that experience effect your article marketing strategy?

   When I really need to drive home at a particular point, I will reference the President of the United States. For instance, some people really think they are too busy to exercise. My response? If that man can squeeze in 20 minutes each day to exercise and stay healthy, I’m certain every one of us can!

   Thus, exercise is about prioritizing your time. You make time to shower, don’t you? Then you should make time for something that can help you live longer, as well.

2. What would you tell others about the success you’ve had thus far with EzineArticles.com?
   

   First, let me tell you how skeptical I was to sign up for an account with EzineArticles.com! To me, it was just another SEO tool that drove traffic, and I don’t have time to dedicate to every single new SEO tool that hits the market.

   WOW! I wish I knew how impacting EzineArticles.com was 2 years ago.

   In my first 20 articles, here is a list of the quantifiable results I’ve gotten:

   • My article “Healthy Eating in 100 Words” is being published in an Ebook in Queensland, Australia.
   • I was featured twice in a Pennsylvania small town newspaper. These features drove traffic to my blog and resulted in about one hundred book sales!
   • As my article marketing tools sharpened, traffic to my blog increased significantly and my AdSense account grew exponentially.

3. You said you’re amazed by the results you get from EzineArticles. How so?
   

   I’m amazed because EzineArticles is a FREE resource. For results this great, one would expect to pay a lot of money.

4. Where/how does article marketing fit into your overall marketing scheme?
   

   After seeing results so quickly, there is no doubt EzineArticles.com is an effective platform for marketing my blogs. Therefore, article marketing has been implemented into my overall marketing strategy aggressively. On a weekly basis, I try to submit 2-5 articles that are focused on helping busy people live healthier.

   I predict EzineArticles.com will remain in my top 3 marketing strategies for many years to come.

5. In our eyes, you do many “right things right” by utilizing several of the EzineArticles tools at your disposal. Which are your favorites and why?
   

   To date, there are (3) EzineArticles tools that really make life easier for me:

   • Draft Button – I start writing an article and halfway through I realize that two points I make would be great content for stand-alone articles! I simply start a new article, drop in the title, save it, and then go back to finish what I was writing. It’s that simple.
   • WYSIWYG Editor - For those who are new to it, it’s a simple way to make edits to your articles. You can bold, bullet, italicize, and much more! No need to worry anymore if you don’t know html code.
   • Article Reports – You can see how many people read the article, but you can also see what search terms actually got them to the article. Using these analytics helped me tweak my keyword strategy and get more exposure to my articles each time I write!

6. Any closing thoughts?
   

   If there is one suggestion I can make it would be this: Finish reading this article, and hurry to write your next article! For every minute you aren’t writing and submitting, your competition is writing and submitting. If you want to keep up with the competition, one way to do so is to keep up with your writing! The more you write the more traffic you will get. It’s that simple.

We couldn’t have said it better ourselves! Writing and submitting is the key to increased traffic, improved credibility and more sales.

You’re finished reading – now go write and submit your next set of fresh, original articles!

Roger C. Parker – Author Spotlight

EzineArticles Expert Author Roger C. Parker is in today’s Author Spotlight. Roger is a best-selling author, coach, and consultant who helps others write books, find new readers, and sell more books. He encourages everyone to develop their writing skills: “Writing is everyone’s second job!”

At EzineArticles, we’re always preaching about the need for balancing quantity and quality with your article marketing strategy. Our recommendation is to write and submit a lot of really valuable material.

It would seem that Roger truly took our advice to heart… at least in this interview! His responses to our questions contain a lot of really valuable information – each one could easily be a stand-alone article.

So even though this particular Author Spotlight is longer than usual, we decided against editing it down for length because we didn’t want to lose even one nugget of his sage advice.

Invest a few minutes to read what Roger has to say. We promise it will be worth every second.
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Cheryl A. Chatfield, Ph.D. -Author Spotlight

EzineArticles Expert Author Cheryl A. Chatfield, Ph.D. is in today’s Author Spotlight.

Cheryl is a writer, teacher and inspirational speaker based out of Burlington, Connecticut. While these are impressive credentials in their own right, what really attracted our attention to Cheryl was the editorial quality of her articles.

In less than 6 months as an EzineArticles Expert Author, she has managed to already receive Platinum status and serves as a role-model for creating original, high-quality, problem-free articles.

We asked Cheryl to share some tips for writing great articles.

1. What drew you to our attention is the editorial quality of your articles. What’s your secret?
   

   “Thank you for the compliment. Reading each article carefully and being sure to review it more than once helps to assure me I’ve made few errors. Proofreading and rewriting are essential skills. In addition, I care about what I say and I know that readers will judge me by the way the article sounds.”

2. What EzineArticles tools do you find most useful?
   

   “I love the article reports. I track the views and URL clicks on each of my articles. In the almost six months I’ve been with EzineArticles, I have been able to determine which of the two categories I write for produce the best results, as determined by the number of people visiting my website. While some of my articles have more views, I can see that the ones that produce the most clicks are best. The tools provide that data for me on a daily basis and I use the information to analyze my overall success.”

3. What kind of traffic do your articles generate for you?
   

   “Much of my website traffic comes from the articles. I have been pleased with that response. While I continue to work toward attracting more traffic, I see progress. I have had direct responses from people who obviously read the articles and were motivated to contact me.”

4. What advice would you offer somebody thinking of becoming an EA author?
   

   “First, I would suggest that a potential author determine the desired outcome. Is it just to have an article published, is it to have someone read the article (writers often feel very lonely in their work), or is it to drive traffic to a website resulting in sales. Those are different goals. Once that is determined, I would recommend just writing some articles and analyzing the responses. A person has nothing to lose to try. And the only way to improve writing is to write. This provides that opportunity with a built-in audience.”

5. In your eyes, what makes you unique as an article marketer?
   

   “I am a writer, so that helps. I understand marketing and providing benefits to the reader. I constantly work on improving the quality and the content of my work.”

6. You’re fairly new to EzineArticles. What’s your impression thus far?
   

   “I love the chance to write and have my articles read by others. I see this as a necessary sales tool for my work. What better way for a writer to promote her work than to be able to write to do that?”

Thanks Cheryl for being an Expert Author and a talented member of the EzineArticles community!

Oftentimes it’s easy to get so focused on quantity of articles that we overlook the quality of what we write. As Cheryl points out, writing high-quality articles is equally important to the overall success of your article marketing efforts.

Bottom Line: Write lots of high-quality articles! ;-)

Edward Weiss – Author Spotlight

EzineArticles Expert Author Edward Weiss is in today’s Author Spotlight.

Along with being an Expert Author, Edward is considered by many to be the Internet’s favorite piano instructor. His site offers step-by-step instructions and video tutorials, plus a guarantee that anyone can learn how to play New Age piano.

And check out these stats! Over 270 approved articles and almost 400,000 views since February, 2005 – that translates to 300 views per article per year! At his current rate this is what his numbers will look like in (10) years:

• Over 600 Approved Articles
• More than 190,000 Article Views per Year
• In Excess of 1.8 Million Total Views

We had a chance to ask Edward about the keys to his success as an Article Writer and Marketer:
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Mason Ifejika – Author Spotlight

EzineArticles Expert Author Mason Ifejika from London, England is today’s Author Spotlight.

Along with being an Expert Author, Mason is a web developer, video editor and rapper. He loves music and is into fitness and reading self-motivation books such as “Think & Grow Rich” by Napoleon Hill and “Rich Dad Poor Dad” by Robert Kiyosaki.

What makes Mason truly unique in the EzineArticles world is the fact that his articles are written on his BlackBerry and then transferred to his PC for submission. Now that’s dedication!

Although he’s fairly new to article marketing, Mason is already utilizing many of the tools and techniques necessary to drive traffic to his website and blog. Mason’s one lament? “I wish I used article marketing earlier!” he says.
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Kelly Ballard – Author Spotlight

EzineArticles Expert Author and intuitive guide and healer, Kelly Ballard is today’s Author Spotlight.

Kelly specializing in helping others to discover positive solutions for immediate change in their lives. Through workshops, private sessions, mentoring programs and meditations, Kelly uses a variety of techniques to release blocks, enabling people to experience their most abundant and prosperous lives today.

In her article, Overcoming Blocks When Meditating, Kelly uses her expertise to identify common obstacles faced by her clients that halt their meditation progress and offers her guidance to help overcome those obstacles. She is very accessible in her writing, using understanding and positivity to gently nudge you in the right direction to overcoming those hurdles and progress with the meditation practice.

Kelly Ballard – 5 Ideal Author Credentials

1. Uses her expertise to inform and enlighten
2. Formats her articles with numbered lists and easy to read paragraphs
3. No URLs/links in the article body
4. Extended Author Bio and Photo uploaded
5. No blatant self-promotion in the article body

An EzineArticles Platinum Member since May 2007, Kelly has 45 active articles with over 8,000 views. Her informational articles can be found primarily in the Self Improvement and Women’s Interests categories and she also shares her expertise in the Book Reviews and Arts and Entertainment categories.

Thanks Kelly Ballard for being an Expert Author and a positive force in the EzineArticles community!

Posted by Christopher M. Knight on September 30, 2008 at 2:05 pm

891 views | Comments (7)

Malaysia Independence (Merdeka) Day

Today, Malaysia observes the day when the country became free from British rule in the year 1957. This year’s theme for Malaysia’s Independence Day is “Unity is the Core of Success” and celebrates its multi-racial and multi-religious communities.

In honor of this day of celebration, EzineArticles expert author from Malaysia Shawn Lim is today’s Author Spotlight.

Shawn Lim is an aspiring internet entrepreneur and blogger in the success and wealth creation field. He believes that the true “secrets” to becoming an internet millionaire are hard work and smart strategies and hopes that his articles inspire his readers.

In his article, The 4 Keys How to Achieve Anything You Want in Your Life, Lim uses his conversational writing style to list and expand on his 4 simple keys of achievement that can be applied to any life goal. These keys are empowering in their simplicity and a great reminder for anyone who wants more success in their life.

What makes Shawn Lim an Ideal EzineArticles Author?

1. 113 articles submitted and live in the month of August 2008!
2. Easy to read article body formatting with clear introduction, body and conclusion paragraphs.
3. Consistently delivers on his article title promise.
4. Extended Author Bio and Photo uploaded.

An EzineArticles Platinum Member since June 2007, Shawn has 369 active articles with over 24,700 views. His articles can primarily be found in Internet Marketing and Internet and Business Online subcategories. Shawn furthers his credibility by displaying his EzineArticles Expert Author badge on his blog and links it to his extended author bio and photo.

Thanks Shawn Lim for being an EzineArticles Expert Author and to all 1,110 authors from Malaysia…enjoy your national day of celebration!

Posted by Christopher M. Knight on August 31, 2008 at 8:50 am

687 views | Comments (7)

India Independence Day

Today, India observes the day when the country became free from British rule in the year 1947. India’s Independence Day is celebrated as a national holiday with flag hoisting, cultural programs, and the Prime Minister’s speech in the state capital.

In honor of this day of celebration, EzineArticles expert author from India Murtuza Abbas is today’s Author Spotlight.

Murtuza Abbas is an aspiring internet entrepreneur who has helped hundreds of newbies one on one to get started with their internet business quickly and easily.

In his article, Content is King – 5 Steps to Make Your Content Worth its Weight in Gold, Murtuza promises on his article title by executing a simply formatted listing of each step and creating a paragraph for each step to expand on each concept. He introduces the main theme of his article in the opening paragraph and each step is a subheading, making his key points easy to identify. Murtuza wraps up his article with a short call to action, free offer, business URL link and short bio line.

Murtuza Abbas – 5 Ideal Author Credentials

1. Article Lengths in the 350-500 word range.
2. Simple article body formatting with subheadings, numbered and/or bulleted lists, etc. make his articles easy to read.
3. Consistently delivers on his article title promise.
4. Extended Author Bio and Photo uploaded.
5. Consistently writes and submits sets of 5-7 articles at a time.

An EzineArticles Platinum Member since June 2005, Murtuza has 273 active articles with over 34,000 views. His articles can primarily be found in Internet Marketing and Home Based Business subcategories. Murtuza furthers his credibility as an EzineArticles Expert Author with his extended author bio and photo.

Thanks Murtuza for being an EzineArticles Expert Author and to all 4,469 authors from India…enjoy your national day of celebration!

Posted by Christopher M. Knight on August 15, 2008 at 8:08 am

667 views | Comments (7)

Singapore National Day

Today, Singapore observes the day it withdrew from the Federation of Malaysia in 1965 and became a republic. The National Day of Singapore is celebrated with parades, fireworks, stunt displays by the Singapore Armed Forces parachutists, cultural demonstrations, music and dance.

In honor of this day of celebration, EzineArticles Singaporean Expert Author Vern How Chan is today’s Author Spotlight.

Vern is a professional affiliate marketer who enjoys helping others take control of their financial life by using simple, proven marketing methods. He believes in successful affiliate marketing by having a clear focus and vision, taking calculated risks and being an honest marketer.

In his article, Best Online Marketing – 3 Top Secrets For Marketing Online Like a Pro, Vern uses the Q&A article format perfectly to deliver on his article title promise of giving 3 secrets to market online like a pro. He first asks the question:

“What Are The Best Online Marketing Secrets?”

He then uses subheadings for each of the 3 secrets and expands on each secret with 2 short paragraphs. His article concludes with a final tip that can be applied to these 3 secrets and his resource box has a simple call to action with his URL and short bio.

An EzineArticles Platinum Member since July 2006, Vern has 509 active articles with over 235,000 views. His articles can primarily be found in Internet Marketing and Traffic Building subcategories. Vern furthers his credibility as an EzineArticles Expert Author with his extended author bio and photo.

Vern How Chan – 5 Ideal Author Credentials

1. Article Lengths in the 350-500 word range.
2. Simple article body formatting with subheadings, numbered and/or bulleted lists, etc. make his articles easy to read.
3. Consistently delivers on his article title promise.
4. Extended Author Bio and Photo uploaded.
5. Consistently writes and submits sets of 4-6 articles at a time.

Thanks Vern How Chan for being an EzineArticles Expert Author and to all 1,936 members from Singapore…enjoy your national day of celebration!

Posted by Christopher M. Knight on August 9, 2008 at 8:01 am

640 views | Comments (6)

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