Golden Rules Article Template

The “Golden Rules of X” article template idea is ridiculously simple, yet can be powerfully perceived as valuable by your readership.

Here’s how the Golden Rules of X article template works:

1. Create an article title of the: “Golden Rules of _____________” or “The 16 Golden Rules of _______________” or “____________ Golden Rules To Live by”
2. Using a numbered list, include the rules that sum up the primary lessons you’ve discovered or learned through your experience & expertise.
3. Expand to include “WHY” each golden rule you’ve outlined is important.
4. Summarize at the end the theme behind why your set of golden rules are important and what it will mean to the reader when they implement them in their own life and/or business.

Broad vs. Narrow focus: You can include the golden rules of various aspects of your niche including narrow topics or sub-topics rather than only a broadly-focused set of golden rules.

Example: I might write an article on the “7 Golden Rules of Article Writing & Marketing” — I’d follow that up with an article on the “10 Article Title Golden Rules To Profit By,” “4 Golden Rules of Writing Resource Boxes That Sell,” or “19 Golden Rules of How To Pick Article Topic Choices.”

Makes sense?

Posted by Christopher M. Knight on May 13, 2008 at 7:41 am

Views 222 | Comments (9)

The Pain Avoidance Article Template

Here’s an article template that you can use to help speed up the creation of your next set of quality original articles:

Human behavior 101: (Why this article template idea works)

• Most people will do more to avoid pain than they will to seek pleasure. Because this is true, you can use this psychological trigger as the basis for a series of articles that show how to avoid pain associated with various issues within your niche.
• Some say that pain avoidance is the #1 underlying force in most buying/purchase decisions.
• The pleasure of the instant gratification is often offset by the pain of future risk of loss (lost opportunity, lost economic possibilities, etc.)
• Everyone experiences PAIN in some form, whether it be physical, psychological, emotional, financial, etc… and articles that help people cope or eliminate pain deliver real value.
• I’m certain there is a higher volume of searchers/users/readers looking to avoid pain vs. those who search/read/surf for pleasure-seeking alone.

The Pain Avoidance Template Simple Layout:

1. Introduce the pain. No more than (1) paragraph.
2. Give real-world solutions to the pain. (3-10) paragraphs max.
3. Tell why the solutions offered solves the pain. (1-2) paragraphs max.
4. Wrap up with a (1) paragraph conclusion that reinforces why your reader is in pain, how you recommended they solve that pain and why it’s in their best interest to follow your advice.

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Posted by Christopher M. Knight on April 15, 2008 at 9:57 am

Views 1,943 | Comments (62)

The Checklist Article Template

Your target reader loves checklists because they distill the essence of what someone else (you, the expert) have painstakingly identified as being important for a particular problem.

Example of checklists you could make:

• Wedding Checklist - 12 Things You Must Do Before Your Marriage Begins
• Job Search Checklist Essentials
• Traveling Success List - Your Checklist To Speed Pack Before Business Trips
• 12 Point Checklist When Working With [Insert Your Industry]

Your “Checklist” article template should include:

1. An article title that includes keywords relating to the type of checklist you’re creating plus the word “checklist”.
2. (1) or (2) paragraph opening that explains what and why the checklist exists.
3. The actual checklist of items.
4. A conclusion that encourages the reader to pay close attention to the benefits of the checklist as you’ve just described.

Mistakes in this template to avoid: Failing to make your checklist into a checklist. Don’t ramble on and on and on without using brackets [ ], bullet points and/or a numbered list. Your checklist should be fast and easy to read including delivering on the promise you made in your article title about a checklist actually being included in your article.
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Posted by Christopher M. Knight on January 25, 2008 at 7:39 am

Views 1,207 | Comments (11)

Principles of X - Article Template

Searching for new article format ideas? Look no further than what I call the “Principles of X” article template.

Here’s how it works:

• An article title that lets them know they will be learning principles of something.
• Introductory paragraph that explains why your principles are important to the reader along with any social proof claims that can support your statements.
• A sub-head that describes your top principles along with why each principle is important.
• A closing paragraph that wraps up with either how to get started at applying the principles outlined or a helpful tip to help the reader overcome any objections they might have to understanding or applying one of your principles to their life or business.
• Insert your benefits driven Resource Box

Examples of various ways I’ve seen the “Principles of X” template implemented:

• The 7 Principles of Business Integrity
• Learning The Basic Principles Of Marketing
• Fast Muscle Mass Building-The Ten Success Principles
• 9 Principles To Live By - To Be Mentally And Emotionally Strong!
• The 34 Principles Of An ExtraOrdinary Home
• 7 Leadership Principles That Can Change the World
• Do You Know The Basic Principles of Winsor Pilates
• The Principles of Interior Design
• 5 Principles of Attraction for the Entrepreneur
• Six Principles of Successful Investing

There may be no ‘right’ way to do this template as you can see that some give a number to their principles, some call them “The Principles” (as if there were no other principles on the matter), some call the “Basic” or “Universal” principles, but they all usually give a numbered list with sub-heads that make it easy for the eye to see and read the principles outlined.

How can you apply this to your area of expertise?

Posted by Christopher M. Knight on April 30, 2007 at 7:37 pm

Views 968 | Comments (12)

The Pros and Cons Article Template

The “Pros and Cons” Article Template works like this: You introduce an argument with 1-2 paragraphs max and then you provide a minimum of 3-4 pro’s and 3-4 con’s, wrapped up by a conclusion paragraph that describes your position and why.

Too often articles are written that debate the merits of the author’s position (nothing wrong with that) but they fail to provide counter-arguments that can actually improve the authors credibility for being able to see the big picture or at least acknowledge the counter-arguments that exist (even if they don’t agree with them).

• Tip: Use bullet points to present your list of Pro’s and Con’s as it’ll make your articles easier to read.
• Revised Tip: It’s “Pros & Cons” and not “Pro’s & Con’s”.

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Posted by Christopher M. Knight on March 25, 2007 at 11:56 am

Views 2,194 | Comments (19)

The I Love Article Template

Who can argue with love? :X

Here is a template you can use for your next set of articles…and I call it the “I Love Article Template” because it’s all about sharing something you love (or have a passion for) with others and telling them why you love it… and by doing so, you inspire the reader to connect with you or validate their own interests on the things or people they love.

This template can be done in many ways and today, I’m going to share 2 ways with you:

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Posted by Christopher M. Knight on January 29, 2007 at 1:31 pm

Views 2,963 | Comments (37)

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