A Quick Reminder on Promotion in Your Articles

Get Your Readers’ Attention Without Promotion

There are no sure-fire strategies to article writing; every author uses different techniques. Even with these differing techniques, authors typically have the same goal. They strive to use their full writing potential to get their content published and make their presence known. Their hard work provides them with original articles that put them in the best position to succeed!

We know you’re anxious to get your content out there. You’d love it if all of your readers visited your website, read up on your new product or promotional offer, and bought every item they came across. However, the real world is not that straightforward and requires a lot of patience. There is an effective way to promote yourself and your products, and there is a lazy, impatient, and ineffective way.

We’re here to help you understand the difference between quality content and excessive promotion in your articles. Here are some useful tips on how to write quality articles that highlight your area of expertise… without actually promoting anything.

Focus on Quality Content

There are several things that authors should never do:
• Plagiarize other people’s content
Spin articles
• Use PLR articles
• Promote themselves too soon in the Article Body
• Add content to their article just to meet the minimum word count

An Expert Author will have no problem creating original content, day in and day out. The mistake some make is bringing up their website or product too soon. The Article Body should contain your best content about the article’s topic, but most importantly it should be free of promotion. Provide relevant content that relates to both your readers and your niche. Your articles should never be low quality or fail to deliver any informative content. Ensure your content is helpful to your readers and truly stands out! If you need some guidance in this area, here are our Top 10 Ways for Authors to Stand Out in Their Niche.

Hype Your Niche

There’s a fine line between great content and promotional hype in your articles. Articles that review a product in a fair and unbiased way can provide a ton of value for your readers. Your content should discuss all angles of your niche in a positive and exciting way. Think about the following 3 questions when creating your articles:

1. How did you get started in your niche?
2. What keeps you motivated and enthusiastic about your area of expertise?
3. Why should your readers be reading your articles, and not someone else’s?

You’re the expert, so it should be easy to promote your niche without using your company name. Promotional hype for a product inside your article is one of the fastest ways to lose credibility in your field. The hype should be focused on your niche. Why is your field so important and relevant in today’s world? The body of your articles should include excitement about the field you’re working in, not what you’re selling.

Restrain Yourself from Promotion

Accidentally promoting yourself can be fairly easy. For example, you could start your article with your name and how you got started in your field. You could also share chapters of your book or details on a product you worked on. This is where you’d be getting ahead of yourself. You need to put yourself in your readers’ shoes. If you’re looking over a fascinating article or product review, you wouldn’t want to be pitched a product in the first few paragraphs. You want to take your time and read it in its entirety, THEN make a decision whether to make a purchase or not. We encourage you to hold off on any promotion until the Resource Box. If your articles are your give then your Resource Box is your take. It’s your opportunity to truly pitch what you’re offering. Here are some real-life examples of how non-promotional content can benefit your audience.

Write a Passionate Article

Writing articles should give you enjoyment. Choose a niche you’re passionate about. It should be one where you have relevant personal and professional insights and experiences to share with your readers. If you’re only writing in a niche to expand your field and have only a little experience on the subject, your readers will catch on. They want expert material, not a few boring tips that you came across from another author. Be proud of the categories you know well and show how passionate you are about them by providing high-quality and memorable content.

Use Your Resource Box Intelligently

The Resource Box at the end of your article is where you can freely discuss yourself, your company, and/or your website. An excellent Resource Box provides just enough information to help your readers discover who you are, yet it encourages them to find out more about you and your expertise. You need to end your article with an impressive message that tells your audience you know what you’re doing and have had long-term success. Back up your article content with information about you and your business. You can also list a couple of links to your website. Click here for more information on how to create the best Resource Box.

Your primary purpose in creating articles is to give your readers original content they will remember. Include tips, suggestions, case studies, strategies, and opinions about your article’s topic to make it stand out. Make sure you are adding tremendous value for your readers every time!

Feel free to share any questions or comments you have on making the content in your article the highest priority. In what ways can/do you highlight your niche without being promotional?


Dave writes:

Love this blog/article. You really hit on some key points to focus on when writing content. Thanks! Dave

Comment provided March 23, 2016 at 10:45 AM


Henrik V Blunck writes:

I fully agree, and it is certainly good that you talk against spinning article content. It is so true that it is so easy for us to create original quality content when we ARE experts in our niches, and it is much appreciated that you speak out bluntly against lowering standards in writing more articles on EzineArticles.

We all depend on this being a quality site with the best articles, so readers come back for more information every day. Their first thought should actually be EzineArticles when they are looking for an answer to whatever question comes across for them.

Comment provided March 23, 2016 at 3:59 PM


Thank you for your comment. Creating original content should be a priority. Our Editors come across spun content every day, believe it or not. Each article is thoroughly reviewed and we catch these articles so easily, so we’re still baffled as to why authors still attempt it.


Leighton McCormick writes:

Excellent tips I will be to good use as I begin marketing my recently published first novel. I will keep your suggestions and strategies in mind as I kick off my social media and e-mail activities.

Thanks for the great approaches!

Best, Leighton McCormick

Comment provided March 23, 2016 at 4:25 PM


Rosalinda Flores - Martinez writes:

Thanks for these reminders. A blessed Holy Thursday!

Comment provided March 24, 2016 at 7:47 AM


John writes:

Very useful reminders. Thanks a lot!

Comment provided March 30, 2016 at 8:36 AM


Prince Namdev writes:

You are right, content should be unique, informative and fresh. Many bloggers use old content and spun content which is not good for blog health. You cannot generate output if you use dull content.

Comment provided April 5, 2016 at 5:43 AM


Ken Brown writes:

There is so much to say and write about, one can easily get lost in content. Thanks for these reminders and tips.

Comment provided April 5, 2016 at 6:58 AM


John D writes:

I liked how samples are given, which are rare or I’ve been looking at the wrong blogs. Thanks for this great article.

Comment provided April 5, 2016 at 9:41 AM


Gayatri Mantra writes:

You covered this topic quite exhaustively. BTW I just wrote about this in my blog. :)

Comment provided April 13, 2016 at 6:14 AM


ô mai writes:

Thanks a lot, love this blog

Comment provided April 14, 2016 at 1:29 AM


Kimjane writes:

Thanks for the great tips! I’m guilty of doing it the lazy, impatient way!

Comment provided April 14, 2016 at 9:21 AM


Esme writes:

I thought spinning articles is acceptable? Didn’t know it’s the opposite.

Comment provided April 15, 2016 at 1:16 AM


To clarify, EzineArticles does not accept spun content. Spun content is not original and the grammar reads very poorly. All content needs to be 100% original to our members, with the exception of a few lines of quotes with the appropriate references. I’m glad you are now aware of the guidelines, Esme!


Gelo writes:

Thanks for the comprehensive article. It really gave me a clearer perspective and guidelines on how to do promotion.

Comment provided April 17, 2016 at 9:22 AM


Derek Haynes writes:

Thanks for sharing such insightful information. I haven’t followed a consistent format and it’s probably why my results are inconsistent. I love the tips you summed up towards the end of the article “Include tips, suggestions, case studies, strategies, and opinions about your article’s topic to make it stand out. Make sure you are adding tremendous value for your readers every time!”. That sounds like a winning strategy. Thanks again for providing guidance.

Comment provided April 20, 2016 at 9:18 PM



Very helpful article, helpful for me when writing my articles. Lots of information and good advice.

Comment provided May 9, 2016 at 12:33 PM


Ingrid Palmer writes:

Great tips on writing original, meaningful content.

Comment provided May 27, 2016 at 12:10 PM


tez haz?rlama writes:

Truly inspiring article. Thanks to you I know what I’m doing now. Very nice feeling to help people. Thank you.

Comment provided May 30, 2016 at 11:21 AM


Steve Duval writes:

I enjoyed reading this article very much, As I have just joined EzineArticles it has helped me understand the right way and the wrong way to promote my articles.

Many thanks

Steve Duval

Comment provided July 1, 2016 at 10:46 AM


Bill Baugh writes:

Thanks for the post. My question is this – Can I repost articles from my blog. I am the original author.

Thanks for your help – Bill

Comment provided July 1, 2016 at 2:09 PM


Good question! You are more than welcome to use your content on both your website or blog and http://EzineArticles.com.

You just need to ensure your name is clearly attached anywhere the article is republished so it can be verified that you are the original author. Also, if you are posting your blog on http://EzineArticles.com, please remove any blog-type language in the Article Body and refer to it as an “article,” not a “blog.”



Seriously, spun content is hilarious and may affect your website reputation. I totally agree with all points with respect to content. It is essential that your content is free from plagiarism and user engaging.

Comment provided July 18, 2016 at 11:53 PM


Leonard Henry writes:

Thanks for the tips on presenting an eye catching Article without necessarily promoting my niche. Never too old to learn and I’m glad to be a part of this Community and to make my contribution in rich content Article writing.

Comment provided July 24, 2016 at 8:53 PM


Sujata Kumari writes:

Thank you for sharing these tips. We all know spin content is very bad for our site.

Comment provided July 27, 2016 at 8:35 AM


Geon Lee writes:

Great actionable tips on how to do things the “right way”

Comment provided August 7, 2016 at 7:25 PM



Great article thank you, helping everyday!

Comment provided August 19, 2016 at 3:58 AM


FSC India writes:

Thanks for that wonderful article. The issue taken up by you has been faced by every content writer, the right way and time to promote product or services and to make sure you don’t overdo. I myself have struggled with this dilemma and hopefully your article will ease the process for me in future.

Comment provided November 16, 2016 at 1:04 AM


Joseph Theodore writes:

Very interested information that will help any Author in writing articles. It is helping me. I know more now about article writing than I did before. This is knowledge that anyone can benefit from. I love to write articles about what I am passionate about. I love to write articles that will help others in the niche that they are in. You guys are outstanding and keep up the good work.

Comment provided December 14, 2016 at 8:56 PM


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