7 Things You Need to Know About Your Resource Box

End Your Article with an Impressive Resource Box

The process of article writing has certainly changed in the last few years. Authors were previously rewarded for things that would not meet today’s standards. However, some things haven’t changed. In order to have long-term success as an Expert Author, remember:

This is a Selfless Affair.

What does this mean, exactly? Your focus should not be about YOU. It should be on giving your readers quality content, including your best tips, suggestions, case studies, and advice they can actually use. The Resource Box at the end of your article is also very important. Even if your article content is top-notch in quality, it will be wasted if your Resource Box is weak and lacks purpose.

Listed below are things that you need to know about your Resource Box.

1. Make Your Author Name and Brand Matter: Your readers want someone they can trust. They need a go-to person to rely on and identify with. The first thing you need to know about your Resource Box is it should always include your author name. You wrote your content, so be proud of it! Do you want your name and brand out there, or do you want other known authors to take away your readers? Get out of the shadows and present yourself in a clear and straightforward way.

2. Make Promises You Can Keep: When you invest time and energy in learning more about a product or offer, you don’t want to be lied to. It will be an easy decision to take your business elsewhere if the product deceives you. Your Resource Box should show your skills effectively and position you as an expert, not an unreliable salesman. Be honest and keep your word to keep your readers. Always mean what you say and link to pages that over deliver. The last thing you want is a frustrated reader or potential customer!

3. Capitalize on Your 2 Links: Your links are a key area to focus on in your Resource Box. Your articles may contain 2 self-serving links, so why not make them count? One of your links should be your main website. Your readers should be able to navigate anywhere on the page with ease, and it should highlight your company’s qualifications, services and current promotions. Your other link should be a follow-up to the content provided in your article. Here’s a tip for authors who write a series of articles: link to another article in the series! This is an effective way to keep your readers engaged in your content and bring them to your website.

4. Include Your Social Media Handles: There are countless ways to market your articles and share your expertise, and social media has certainly got us hooked at the moment. Now you’re asking, “How can I direct my readers to my social media pages if I’m only allowed 2 self-serving links?” Good question! Along with the link to your main website and other relevant page, you should be listing a couple of your social media handles in your Resource Box. All you need to do is list the site (Twitter, Facebook, YouTube, Google+ etc) along with your name or brand to search for. For information on marketing your articles on social media, read our post on the 10 Social Media Marketing Mistakes to Avoid.

5. Relate to Your Article’s Topic: The pages you link to in your Resource Box have more relevance than you think. Imagine reading a brilliant article that really gets your attention. How would you feel if you clicked on one of the links at the end of the article and you’re taken to a page on a completely different topic? This will turn you away and have you lose trust in the author. Your Resource Box should highlight your expertise and keep your readers interested in the same material. Be smart by keeping your article content and links in the same niche.

6. Change it Up Often: Even if you feel like the Resource Box you include is ‘Perfect’ and you’ll never have to change it, think again. Variety keeps things interesting. Change up the content in your Resource Box often, and link to different pages so you’re giving your readers more direction. All levels of free membership on EzineArticles grant you access to save up to 3 Resource Boxes in your account, so give yourself more options. Utilize this convenient feature and build 3 compelling Resource Boxes – but why stop at 3? You can get 9 more saved Resource Boxes with a Premium Membership (along with many more benefits)!

7. Provide Just Enough Info: As a guideline, your Resource Box should be shorter than 15% of your Article Body. Keep it short and simple! Provide details such as your author name, qualifications, details of your company and links to your sites. Refrain from including everything about you and your company. There’s no faster way to dilute your credibility than to list every achievement you’ve ever earned. If your readers want to know more about you, they will visit your website in the ‘About’ section. Your Resource Box should be a short summary of your expertise along with links to relevant pages.

There are many ways to make your presence felt in your field, and having a strong Resource Box to back up your content is one of them. If you’re looking for more ways to stand out in your niche, refer to this blog.

Do you have any other tips for authors on creating an efficient Resource Box? Share your ideas below!

24 Comments »


1
Manidipa writes:

Hi Derek,

It is so correct that blogging is not about YOU. It is always about the readers.

We, as authors should always write for our readers, share our expertise, knowledge, guidance with them. If they see that we are trying our level best to provide problem solving tips, a bonding & engagement will gradually take place. This will help to create an authority in the long run.

This is really a very useful article on resource box. Thank you for sharing.

Comment provided June 24, 2015 at 11:41 AM

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2
Gaurav Barot writes:

It seems – I have dug a lot of potholes a straight “Resource Box” can handle! It’s time I even out those craters.

Thanks for reminding me, bro.

Fantastic article, BTW.

Comment provided June 24, 2015 at 11:41 AM

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3
tariq writes:

Very informative tips, thank you so much inshallah. I will follow your instructions.

Comment provided June 25, 2015 at 12:25 AM

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4
Md Sarwar writes:

Helpful Guide for Authors. It is always about the readers. Thank you for sharing.

Comment provided June 25, 2015 at 12:41 AM

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5
Carl Nell writes:

Thank you for this post. I will definitively put this advice into action with my next articles.

Comment provided June 25, 2015 at 8:56 AM

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6
abdul writes:

HI…
Actually, this is a good way to express our experience
and also gives ability to write and think how to
write good articles….Everyone must write articles
:D. Good job, cheers… Thanks.

Tickets

Comment provided June 26, 2015 at 4:53 AM

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7
Chris flynn writes:

Excellent article, these are the only few blogs which told you information like this. Love to read this special post.

Comment provided June 26, 2015 at 10:13 AM

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8

A treasure…in a Resource box. Pats for the good post on RB.

Comment provided June 26, 2015 at 12:20 PM

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9
Samuel Wakaba writes:

For a beginner, it’s a milestone in learning the tricks of writing effective articles.

Comment provided June 30, 2015 at 4:15 AM

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10
Makumba writes:

Thank you for the info. Time to write an article, only that he was wise

Comment provided June 30, 2015 at 6:44 PM

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11
Marketing Pulse writes:

Really Useful. I have implemented it for the resource box and it worked Well.

Thanks

Comment provided July 1, 2015 at 11:59 PM

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12
Siddharth Nagi writes:

Good, well written.

Comment provided July 8, 2015 at 5:00 PM

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13
Daniel Ajuzie writes:

Thanks Derek for the post on the Do’s and Don’ts of a writing for a resource box, its quite timely as it came at a time that I was submitting a new article. It really did help in directing me on how to go about it.

Comment provided July 9, 2015 at 8:22 AM

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14
Faisal Abbas writes:

Hi Derek,

You made some very good points in this article.

Thanks

Comment provided July 10, 2015 at 7:41 AM

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15
GoskygoDomain Registrar writes:

As I am a new to this field (content writing), this post really helps me to develop my way of approach to readers. Thanks a lot

Comment provided July 16, 2015 at 11:51 PM

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16
Vic Eze writes:

Very nice article. I enjoyed reading through it.

Comment provided July 30, 2015 at 5:35 PM

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17
James Bond writes:

Almost all unique steps you have shared here I have started to follow these & results have automatically came in I’ve sensed.

Thanks for sharing

Comment provided August 4, 2015 at 2:29 PM

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18
Patricia Gaines writes:

Thank you for sharing such great content. Each time I read an article from The Ezine
staff, I learn.

Comment provided August 8, 2015 at 3:47 PM

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19
Bryan Martinez writes:

You got the point, before posting an article we need to keep in mind that those words are not for us it’s for those people who read our article. So, it’s better to make it more informative at resource box with original identity. And website’s URL also matter a lot so i am going to optimize my article again.

Comment provided August 28, 2015 at 4:59 AM

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20
Bryan Martinez writes:

I wish i would have read this before posting my first article, so that i can create a resource box with the standard of this site. Anyway from now i will look for it. thank you so much for your article ……

Comment provided August 31, 2015 at 12:17 AM

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21

Thanks for the concise info regarding the resource box. I ran into problems when unaware of this info on a previous account.

Read your info just before publishing my first post realizing I could put a second personal link and subsequently opted for Twitter.

I am now waiting for the review and hoping for the best.

Thanks again,
Alex

Comment provided September 2, 2015 at 10:08 AM

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22
Paulino David writes:

Good to note! The ezine article guidelines and etiquette has been a good learning experience. It has also transfered over to my overall writing skills.

Comment provided October 20, 2015 at 1:54 AM

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23

Thank you so much for sharing your knowledge.

Comment provided January 7, 2016 at 9:16 AM

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24
Bhajan writes:

Very helpful, thanks for sharing.

Comment provided August 14, 2016 at 9:40 PM

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