In an era where a large portion of web traffic comes from mobile devices, it’s no longer recommend to optimize your links for mobile traffic, it’s essential your website is designed to support traffic from a variety of devices with a multitude of screen sizes.
Previously, mobile-friendly web pages were encouraged and could help your ranking. However, now, if you choose not to make your website responsive, it could actually hurt your ranking.
Mobile-Friendless As a Ranking Signal – Time is Ticking
Google announced they’ll be updating their algorithms to expand the use of mobile-friendless as a ranking signal starting April 21, 2015. See their full blog post, ‘Finding more mobile-friendly search results’ here. Essentially, mobile-friendly websites will be ranked higher in search engine results than websites that aren’t mobile-friendly.
This change simply reflects the needs in today’s evolving web browsing environment. People are conducting searches and accessing websites on a multitude of devices including: desktop computers, smartphones, tablets, gaming consoles, smart TVs, and even wearables, such as watches.
As an article writer and content marketer, it seems like a no-brainer to want your reader to be able to view your content regardless of what device they’re using. Furthermore, it’s important to ensure their user experience is as high-quality as possible. A page that displays poorly and is difficult to read or navigate means the viewer will spend less time on your site. Essentially, if you don’t optimize your websites, you’re risking a drop in traffic for two reasons: a poor user experience AND a lower ranking signal in search engines.
Make Your Links Responsive, Today!
For the past year, EzineArticles.com has been 100% responsive. We’ve ensured our website has been able to display your articles regardless of what technology readers are using. For that reason, we’re excited about the new algorithm updates as we’re already serving mobile traffic.
We did our part to make your articles responsive, now it’s your turn to ensure the links in your articles are mobile-friendly as well.
If you haven’t already, NOW is the time to make your links responsive. It will help ensure visitors don’t leave due to a poorly designed website while lending a helping hand to your search engine visibility.
For further information and tips to make your website mobile-friendly, we recommend you check out our blog post titled, ‘Responsive Web Design is KEY in a Quality Browsing Experience.’
In addition, we recommend using Google’s Mobile-Friendly Test to check if your links are sufficient for mobile browsing.
Stay tuned for an upcoming post when we cover examples of good vs. bad responsive design.