Top 10 Ways to Improve Your Squeeze Page

If it Looks Too Good to be True, Readers Will NOT Enter Their Information!

When the term “squeeze page” comes to mind, it should represent a page where you’re squeezing the best information about your services on one page. It shouldn’t be a teaser page that’s thrown together with little content simply to entice people to share their email address.

Sometimes, even when you have an amazing collection of quality content and products for your readers, it may still seem difficult to get their attention, let alone their trust to share personal information. That’s why you need to make the strongest possible reason that what you’re offering will benefit those who are interested. In other words, if your squeeze page is uninviting, difficult to digest, or seems too good to be true, your readers will be long gone before the page is finished loading.

Our focus in this blog is to help you improve your squeeze page by taking a closer look at your overall link presentation. Read our tips below to help you create a visually appealing page that will have your readers throwing their email address at you for more information.

1. Establish Brand Identity: When a person visits your website, they should instantly notice key traits that make your business stand out. The same should apply with your squeeze page! The sites should complement each other in a way that your readers will instantly recognize your brand. People want to know who is behind the product; and being transparent will help establish your brand identity. The more of your personality you show in your squeeze page, the better it will reflect on your services when the same images appear with a purchase.

2. Build Trust With the Reluctant Reader: Humans are skeptical to share personal information, especially in the wake of large data breaches, countless online scams, fear of email spam, or worse, identity theft. For that reason, it’s important to establish trust with the viewers. Under the email opt-in, include a message stating that you will not share or sell their personal information. You can further extend the trust by including a ‘Contact Us’ or ‘About Us’ section. Whatever it takes to give the reader peace of mind before entering their private information should be one of your biggest priorities!

3. Make an Easy-to-Understand Offer: Ensure your information is easy to understand and your offer is believable. If you are making promises that will ultimately disappoint your readers, take a step back and work on your offer. Make it honest! You need to concentrate on ‘Creating an Effective Call to Action that Gets Results.’ When you think you’ve created the perfect page, test it out on a friend or co-worker to see if they can easily understand what they’re getting in the end.

4. Include a Short Video Featuring YOU: Videos are an excellent way of adding more content to your squeeze page because it gives your audience the ability to actually see and hear what you have to say. Keep in mind, your viewers should be able to start and stop the video at any time, so try and not force it on them right away. As far as video length, 5-10 minutes is enough to get your point across, as you don’t want to drag it on for too long. Make it short and sweet, and think about adding some humor to keep it lighthearted. Put your charisma to work and add video and multimedia elements to grab their attention!

5. Perfect Your Design: Pay attention to color and white space in the design of your squeeze page. You need to have good use of color that doesn’t blind your audience, and a font that doesn’t go off the deep end in the creative department. You’re not putting your graphic and design skills on display; you’re giving your readers a balanced squeeze page that is easy on the eyes. Use bold headlines and 2-3 colors that are in line with your brand. Consistency is key; so align your tips and pictures evenly by surrounding each section with contrasting colors. Avoid excessive white space as it can cause the site to appear under-developed. Instead, ensure your squeeze page is just one page. The reader should not need to scroll excessively, especially if they’re using a small smartphone screen.

6. Replace Testimonials with Statistics: Reviews on products are essential for many buyers to consider making a purchase. However, they aren’t needed on your squeeze page. These kind words from strangers can come across as biased and self-promotional. Instead, include intriguing stats or accomplishments you’ve earned. Why should your readers trust what you have to say? What have you done that will spark their interest immediately? List areas of your expertise or information on what you’re offering to gain their trust.

7. Include an Option to Click to Your Website: Though you want your squeeze page to be the number one way for them to quickly request more information about your services, it could be too soon for some reluctant viewers. A link that leads elsewhere will not drain your traffic, as some sources may lead you to believe. It will, however, help keep visitors around to see what else you have to offer if they aren’t ready to give up their contact information right away. Include a small link to your main website or blog so they can see the full extent of your business.

8. Make it Mobile Friendly: The trend towards viewing websites on smartphones and tablets is increasing by the day. Very soon, your website will NEED to be responsive in order to be considered in the search algorithms. If you haven’t considered updating to responsive web design, it’s time you begin. We recommend reading: ‘Responsive Web Design is KEY in a Quality Browsing Experience’ to get started.

9. Do Away with Pop-Ups: Pop-up ads are annoying and can turn a positive browsing experience into a nightmare trying to close them out. You see them everywhere, and at times they are so frustrating that you forgot what you were searching for in the first place. Our advice for squeeze pages is to leave out the pop-ups, and focus on the page that matters. If you give your squeeze page your best effort and your readers aren’t interested, be respectful and let them move on. You don’t want to be remembered as “the page that won’t go away!” If your strategy absolutely has to include one, only include 1 pop-up with a large X at the top so it’s easy to close.

10. Keep the Opt-In Form Simple: Your squeeze page form should not ask your readers unimportant things like their phone number, occupation or favorite color. Their name and email address are what’s important, so only ask for these two important pieces of information.

Ultimately, people won’t give away their personal information if your message isn’t clear and your squeeze page design is low quality. These quick tips should help you improve the construction of your squeeze page to help convert visitors into customers.

Read this blog for more tips on creating an excellent squeeze page. If you follow our advice, you will have no trouble getting new signups. Remember, keep it simple and don’t over-complicate your design!

What are some of your best tips for designing an effective squeeze page? Leave a comment below and discuss your case with others!

21 Comments »


1
Matthew Little writes:

Where is the squeeze page? because I can’t find it.

Comment provided March 18, 2015 at 5:23 PM

[Reply]

Hi Matthew,

A squeeze page is a type of link used by some Authors in order to obtain the reader’s email address in order to proceed to more content. It’s a landing page that is specifically created to capture leads or to ask visitors to subscribe to whatever you’re offering, such as newsletters, ebooks, webinars, etc. Unlike if you would add a simple opt-in box to sign-up on hyour content-rich website, squeeze pages typically don’t offer the reader any other choice – it’s either opt-in or close the page. Also, as online information becomes less secure, readers are increasingly reluctant to opt-in. For that reason, we wrote this article to provide tips on how to convert your traffic using a squeeze page. :)

– Courtney

[Reply]

Matthew Little writes:

Think you.

[Reply]

Jacob writes:

That’s not how you spell thank

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2

One tip suggests inclusion of a video. I suppose this is not permitted in articles submitted to you.

Comment provided March 18, 2015 at 9:33 PM

[Reply]

Hi Mohan,

To clarify, we’re referring to the link in the Resource Box of your article. Some Authors choose to link to a squeeze page in effort to convert traffic into subscribers or customers. If you’d like to include a link directly to a relevant video in your Resource Box, you may do that as well.

Thanks,
Courtney

[Reply]

Thanks for making it clear.

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3
lienaazmie writes:

Nice tips for me

Comment provided March 19, 2015 at 9:52 AM

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4
box writes:

Thanks alot for clearifing that.

Comment provided March 20, 2015 at 12:14 AM

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5
jenny robert writes:

I am back after a long absence from Ezine. A good article by the editors. I liked the statement,”If it is too good to be true..”
People are very careful when entering their email address. A spammy squeeze page will never bring original emails. It will only invite spam bots. Just apply the original marketing tips from the offline business and it will be fine.

Comment provided March 20, 2015 at 10:58 AM

[Reply]

Welcome back, Jenny!

You’re exactly correct, stick to the basics and don’t make it spammy! :)

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6
John writes:

Good tips, thanks

Comment provided March 25, 2015 at 7:45 AM

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7

Very interesting subject developed brilliantly. Point to be considered and discussed. One that draws the most attention is the steps to build a squeeze page, presented in a didactic and easy way to understanding, specially when he talks about the design improvement.I will disclose the post to my contacts.

Thank you, Courtney.

Comment provided April 1, 2015 at 6:29 PM

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8
Roland Perry writes:

Nice tips , and I agree and do have a video on my page !

Comment provided April 3, 2015 at 12:41 PM

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9
Diego Smith writes:

Nice tips for newer. looking forward to more .

Comment provided April 15, 2015 at 12:27 AM

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10
Steve Harkness writes:

I was told that I could use the content of EzineArticles.com but that I had to give the author credit for the article. This is my first venture at blogging which I suck at and don’t want to learn how preferring to focus on my strengths which is writting mortgage loans.

I like the article above and would like to use it (if possible) but how do I do so in an ethical manor giving the author the credit he or she deserves?

Sincerely,

SBHarkness

Comment provided April 22, 2015 at 10:22 AM

[Reply]

Hi Steve,

Thanks for your question. To clarify, the content on our blog, such as this post at http://blog.EzineArticles.com/, don’t fall under the same Terms of Services for Publishing as the articles on our website, http://ezinearticles.com. Please send us a message in Member Support and we can provide further information. Here’s the link: http://ezinearticles.com/contact.html

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11
Trent Lowe writes:

Great article it will help people trying to better their squeeze page and hopefully acquire more opt ins or sales.

Comment provided May 6, 2015 at 11:33 AM

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12

This is really great work. Thank you for sharing such a useful information here in the blog.

Comment provided August 12, 2016 at 5:39 AM

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13
Help writes:

Brilliant, every step which you describe is very authentic and has useful tips. I also used these steps and “EzineArticles” always help people in growing their fan audience. Best Education blog ever. Thank You, love to read it again and again.

Comment provided October 13, 2016 at 4:38 AM

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14

There are two different things in this topic which I noticed and analysed, but you have the right to observe your one. Content writing is the first one which I love to explain. Content writing is a really tough and hard job for everyone, for every student because the basic need of content writing is “Creative thinking,“ “best explanation,” and “hub of vocabulary” and everyone has some issues with these 3 basic needs, that’s why people are facing issues in writing content. The second thing is that “Content marketing” if you are the best writer and your audience love your articles or posts then you can do your content marketing, but if you are weak in writing and need to do content marketing, it’s a waste of your time.

Comment provided December 23, 2016 at 5:49 AM

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