When the term “squeeze page” comes to mind, it should represent a page where you’re squeezing the best information about your services on one page. It shouldn’t be a teaser page that’s thrown together with little content simply to entice people to share their email address.
Sometimes, even when you have an amazing collection of quality content and products for your readers, it may still seem difficult to get their attention, let alone their trust to share personal information. That’s why you need to make the strongest possible reason that what you’re offering will benefit those who are interested. In other words, if your squeeze page is uninviting, difficult to digest, or seems too good to be true, your readers will be long gone before the page is finished loading.
Our focus in this blog is to help you improve your squeeze page by taking a closer look at your overall link presentation. Read our tips below to help you create a visually appealing page that will have your readers throwing their email address at you for more information.
1. Establish Brand Identity: When a person visits your website, they should instantly notice key traits that make your business stand out. The same should apply with your squeeze page! The sites should complement each other in a way that your readers will instantly recognize your brand. People want to know who is behind the product; and being transparent will help establish your brand identity. The more of your personality you show in your squeeze page, the better it will reflect on your services when the same images appear with a purchase.
2. Build Trust With the Reluctant Reader: Humans are skeptical to share personal information, especially in the wake of large data breaches, countless online scams, fear of email spam, or worse, identity theft. For that reason, it’s important to establish trust with the viewers. Under the email opt-in, include a message stating that you will not share or sell their personal information. You can further extend the trust by including a ‘Contact Us’ or ‘About Us’ section. Whatever it takes to give the reader peace of mind before entering their private information should be one of your biggest priorities!
3. Make an Easy-to-Understand Offer: Ensure your information is easy to understand and your offer is believable. If you are making promises that will ultimately disappoint your readers, take a step back and work on your offer. Make it honest! You need to concentrate on ‘Creating an Effective Call to Action that Gets Results.’ When you think you’ve created the perfect page, test it out on a friend or co-worker to see if they can easily understand what they’re getting in the end.
4. Include a Short Video Featuring YOU: Videos are an excellent way of adding more content to your squeeze page because it gives your audience the ability to actually see and hear what you have to say. Keep in mind, your viewers should be able to start and stop the video at any time, so try and not force it on them right away. As far as video length, 5-10 minutes is enough to get your point across, as you don’t want to drag it on for too long. Make it short and sweet, and think about adding some humor to keep it lighthearted. Put your charisma to work and add video and multimedia elements to grab their attention!
5. Perfect Your Design: Pay attention to color and white space in the design of your squeeze page. You need to have good use of color that doesn’t blind your audience, and a font that doesn’t go off the deep end in the creative department. You’re not putting your graphic and design skills on display; you’re giving your readers a balanced squeeze page that is easy on the eyes. Use bold headlines and 2-3 colors that are in line with your brand. Consistency is key; so align your tips and pictures evenly by surrounding each section with contrasting colors. Avoid excessive white space as it can cause the site to appear under-developed. Instead, ensure your squeeze page is just one page. The reader should not need to scroll excessively, especially if they’re using a small smartphone screen.
6. Replace Testimonials with Statistics: Reviews on products are essential for many buyers to consider making a purchase. However, they aren’t needed on your squeeze page. These kind words from strangers can come across as biased and self-promotional. Instead, include intriguing stats or accomplishments you’ve earned. Why should your readers trust what you have to say? What have you done that will spark their interest immediately? List areas of your expertise or information on what you’re offering to gain their trust.
7. Include an Option to Click to Your Website: Though you want your squeeze page to be the number one way for them to quickly request more information about your services, it could be too soon for some reluctant viewers. A link that leads elsewhere will not drain your traffic, as some sources may lead you to believe. It will, however, help keep visitors around to see what else you have to offer if they aren’t ready to give up their contact information right away. Include a small link to your main website or blog so they can see the full extent of your business.
8. Make it Mobile Friendly: The trend towards viewing websites on smartphones and tablets is increasing by the day. Very soon, your website will NEED to be responsive in order to be considered in the search algorithms. If you haven’t considered updating to responsive web design, it’s time you begin. We recommend reading: ‘Responsive Web Design is KEY in a Quality Browsing Experience’ to get started.
9. Do Away with Pop-Ups: Pop-up ads are annoying and can turn a positive browsing experience into a nightmare trying to close them out. You see them everywhere, and at times they are so frustrating that you forgot what you were searching for in the first place. Our advice for squeeze pages is to leave out the pop-ups, and focus on the page that matters. If you give your squeeze page your best effort and your readers aren’t interested, be respectful and let them move on. You don’t want to be remembered as “the page that won’t go away!” If your strategy absolutely has to include one, only include 1 pop-up with a large X at the top so it’s easy to close.
10. Keep the Opt-In Form Simple: Your squeeze page form should not ask your readers unimportant things like their phone number, occupation or favorite color. Their name and email address are what’s important, so only ask for these two important pieces of information.
Ultimately, people won’t give away their personal information if your message isn’t clear and your squeeze page design is low quality. These quick tips should help you improve the construction of your squeeze page to help convert visitors into customers.
Read this blog for more tips on creating an excellent squeeze page. If you follow our advice, you will have no trouble getting new signups. Remember, keep it simple and don’t over-complicate your design!
What are some of your best tips for designing an effective squeeze page? Leave a comment below and discuss your case with others!