How to FAIL at Network Marketing on Social Media

Social Media Opens Doors – Don’t Let Them Slam in Your Face!

When it comes to business, social networks are an amazing communication tool. They connect new relationships and re-kindle the old. They facilitate conversation, help organize events, and spread information. They can even be a great place to promote your business… when you do it correctly!

If you’re active on a social network, such as Facebook, you may know a person who uses it to SPAM their business promotions. They push their products, invite you to countless events, pretend to be genuine, and simply plug your feed with endless promotional JUNK until you’re compelled to unfollow or defriend them.

Because some of our article writers are involved with affiliate or network marketing, we want to share some insight on the best practices.

So, how do you know when your social network promotion is pushing the limit? Easy.

Here are 3 people you DON’T want to become.

The “Get Rich Quick” Girl – This young lady joined a network marketing business because she wanted to be a stay at home mom and make quick, easy money while doing it. She doesn’t have business experience, but her brand ambassador assured her it would be simple. She primarily uses Facebook to promote her products, and her posts sound more like a PLEA than a quality pitch. A supportive friend asked for product information and she simply led them to a website to answer their questions. She mysteriously stopped selling after 6 months.

Lesson: Network marketing isn’t a “get rich quick” solution. It requires tons of dedication and hard work. If you’re going to sell a product, know your product! Compare it to a person who goes to work, but doesn’t know how to do their job. They won’t have a paycheck for long!

The Cult Recruiter – This person knows they need to get others on board in order to succeed. He spends hours sending messages to everybody on his friend lists. He tags people in all of his posts about the product. Slowly you start seeing more people you know joining his “cult.” He continues to push the “cool factor” and makes it seem like everybody is joining. Ultimately, he dedicates too much time to recruiting his clique and everything falls apart because the product was a failure. He loses friends in the process.

Lesson: Don’t be a bully. Be sure people join for the right reasons. Running a network marketing business shouldn’t be something you lose friends over because of the false promises you made. Make sure you BELIEVE in your product!

Miss Insincere – She fills your news feed with product testimonials that were copied from others in her network marketing circle. She posts terrible quality graphics and photographs that she found in an image search of her company name. Her posts are obnoxiously long and you wonder: Does anybody actually read all of this?

Lesson: Be genuine in your Facebook posting. People will know if you took the time to compose the post. They will know if you simply plugged in images from others in your niche. Don’t write a novel. Do be short, sweet and sincere.

To Recap Our Points:

1. Be dedicated and ready to work hard.
2. Know your product inside and out.
3. BELIEVE in your product.
4. Don’t make false promises to recruit others.
5. Be genuine in your efforts.
6. Don’t SPAM your social circle.

Follow these principles and you’re on the right track to build a successful affiliate or a network marketing business for the right reasons!

Looking for more social media tips? Re-visit these blog posts:

Stop and Listen: A Guide to a Solid Social Media Strategy
10 Social Media Marketing Mistakes to Avoid
Top 7 Tips to Social Media Holiday Buzz

Do you have any tips to share with those who do network or affiliate marketing on social media? Post your thoughts in the comments below.

17 Comments »


1
Bryan Bossley writes:

A must ready for most people.

eZine article authors set the benchmark for quality.

Comment provided November 20, 2014 at 3:50 PM

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2
Sid Silhouette writes:

Great post. I’m sharing this to LinkedIn especially. I have some followers who need to read this.

Comment provided November 20, 2014 at 4:16 PM

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3
Lance Winslow writes:

Yes, I am amazed at all the contrived tactics used on social networks, I agree — do it right or don’t do at all — it must be done with sincerity, integrity and an aim to help people, not just sell them endless trinkets online.

Comment provided November 20, 2014 at 7:01 PM

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4
Mariaandreson writes:

Great! I totally agree with author of this post.Most of people spam on social networks and bother people daily due to spam posts. Your conclusion is useful for all those spammers to learn a natural way of marketing.

Comment provided November 20, 2014 at 10:35 PM

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5
tariq aziz writes:

you r right i am agree with you
great share thank you

Comment provided November 21, 2014 at 3:09 AM

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6
Salihu S Dikko writes:

Thanks severally, this is a very good posts to all involved or to any person planning to be involved. The natural laws must one day catch up with such person/people. We must always have it stamped in our minds,that cheating does not pay. And who ever cheats must one day accounts for it.
Rather, dedicate your self to hard work. One good thing about hard work is: it doesn’t kill, but grooms you more and more, bringing you to perfection, or what is called specialization in economics, there by making you to know the products in and out. And at this point, you believe in your self, and you can defend the products whenever, the need arises. And with this at the palm of your hands, the issues of fake or false promises is ruled out completely. If live your life, free of fake and false promises, you must discover, that your efforts will always be genuine, making you spam free and be social medias friend to sort after. None will slam its door on you.
You will always sleep happily, go about your affairs happily and even be waving your hands at the police, in case you meet on the ways, which is impossible if you have a questionable characters.

Comment provided November 21, 2014 at 5:26 AM

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7
vicente writes:

Nice Blog, your summary will surely improved the marketing techniques of those who will be able to read your article.

Comment provided November 21, 2014 at 6:23 AM

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8
Jason Hiep writes:

I need this:

1. Be dedicated and ready to work hard.
2. Know your product inside and out.
3. BELIEVE in your product.
4. Don’t make false promises to recruit others.
5. Be genuine in your efforts.
6. Don’t SPAM your social circle.

Additional experience for me

Comment provided November 23, 2014 at 11:31 AM

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9
Ramee Sareno writes:

This article is socially useful.

Be natural.. be real.. social media works like a charm if used properly.

Comment provided November 24, 2014 at 1:33 AM

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10
Parshotam Singh writes:

This Is A Great Post!!!!!!!!!!

Comment provided November 24, 2014 at 10:34 PM

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11
Rosalinda Flores - Martinez writes:

Thank you. Happy Friday everyone!

Comment provided November 27, 2014 at 3:14 PM

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12
Rich Monday writes:

Great piece here, I only wish some of my social media site friends would read. The spamming of your social circle is one of my biggest peeves and unfortunately I see it daily in my FB timeline.

Thanks!

R.M.

Comment provided December 3, 2014 at 6:42 AM

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13
Robert Prejean writes:

I find it interesting that so many try to employ marketing practices that they themselves would ignore. Too many “As Seen On TV” style tactics. Keep it simple, truthful and to the point.

Comment provided December 3, 2014 at 9:28 PM

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14
GuruKpo Deepesh writes:

perfectly written. Social media spamming is a sure fail way for network marketing.

Comment provided December 16, 2014 at 3:53 AM

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15
Matthew Morris writes:

The Internet and social marketing has made advertising so cheap that people have decided that it is better to go for quantity than quality. Why bother spending the extra time to make a quality message and direct it at ten people who might be interested when it is faster and easier to create a junk-grade message and direct it blindly at a thousand people — most of which do not have any interest whatsoever in the product or service being offered.

Comment provided December 26, 2014 at 8:44 PM

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16

Rely nothing is simple and free every where written simple and free but there is tons of hard work.
I’m fully agree.

Comment provided December 31, 2014 at 3:26 PM

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17
MANISH_BHr writes:

Thank you so much for sharing your “personal marketing skills” I am so happy to see a change in articles, this one really hit home and was an inspiration. I love all of your articles, this one was different really enjoyed. Hope to see more like this in the future!

Comment provided January 19, 2015 at 11:33 PM

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