When it comes to business, social networks are an amazing communication tool. They connect new relationships and re-kindle the old. They facilitate conversation, help organize events, and spread information. They can even be a great place to promote your business… when you do it correctly!
If you’re active on a social network, such as Facebook, you may know a person who uses it to SPAM their business promotions. They push their products, invite you to countless events, pretend to be genuine, and simply plug your feed with endless promotional JUNK until you’re compelled to unfollow or defriend them.
Because some of our article writers are involved with affiliate or network marketing, we want to share some insight on the best practices.
So, how do you know when your social network promotion is pushing the limit? Easy.
Here are 3 people you DON’T want to become.
The “Get Rich Quick” Girl – This young lady joined a network marketing business because she wanted to be a stay at home mom and make quick, easy money while doing it. She doesn’t have business experience, but her brand ambassador assured her it would be simple. She primarily uses Facebook to promote her products, and her posts sound more like a PLEA than a quality pitch. A supportive friend asked for product information and she simply led them to a website to answer their questions. She mysteriously stopped selling after 6 months.
Lesson: Network marketing isn’t a “get rich quick” solution. It requires tons of dedication and hard work. If you’re going to sell a product, know your product! Compare it to a person who goes to work, but doesn’t know how to do their job. They won’t have a paycheck for long!
The Cult Recruiter – This person knows they need to get others on board in order to succeed. He spends hours sending messages to everybody on his friend lists. He tags people in all of his posts about the product. Slowly you start seeing more people you know joining his “cult.” He continues to push the “cool factor” and makes it seem like everybody is joining. Ultimately, he dedicates too much time to recruiting his clique and everything falls apart because the product was a failure. He loses friends in the process.
Lesson: Don’t be a bully. Be sure people join for the right reasons. Running a network marketing business shouldn’t be something you lose friends over because of the false promises you made. Make sure you BELIEVE in your product!
Miss Insincere – She fills your news feed with product testimonials that were copied from others in her network marketing circle. She posts terrible quality graphics and photographs that she found in an image search of her company name. Her posts are obnoxiously long and you wonder: Does anybody actually read all of this?
Lesson: Be genuine in your Facebook posting. People will know if you took the time to compose the post. They will know if you simply plugged in images from others in your niche. Don’t write a novel. Do be short, sweet and sincere.
To Recap Our Points:
1. Be dedicated and ready to work hard.
2. Know your product inside and out.
3. BELIEVE in your product.
4. Don’t make false promises to recruit others.
5. Be genuine in your efforts.
6. Don’t SPAM your social circle.
Follow these principles and you’re on the right track to build a successful affiliate or a network marketing business for the right reasons!
Looking for more social media tips? Re-visit these blog posts:
Do you have any tips to share with those who do network or affiliate marketing on social media? Post your thoughts in the comments below.