The Original Do’s and Unoriginal Don’ts to Creating Great Content

What Makes Great Content?

Whether it’s articles, social media, video, and more, the “secrets” to creating great content for any medium cannot be packaged in a nice little box. Although there are many factors that make great content great, it really comes down to this: you reap what you sow.

In content marketing (especially in article writing), you cannot throw a handful of articles on the Internet and hope something catches. That’s not a sustainable marketing practice and you’ll wear yourself (and what readership you have) out.

However, if you make content creation a conscious priority by giving it the love and dedication it deserves, it will love you right back.

The Do’s and Don’ts of Content Creation

Why is it that “Do’s” always occur before the “Don’ts”? It’s my belief that you should always end on a good note (“hit me with the bad news first” philosophy), so let’s get those dirty, unoriginal don’ts out of the way so we can savor the good stuff.

Unoriginal Content Creation Don’ts

This list is pretty self-explanatory, so we’ll keep it quick:

  • Plagiarize other people’s content
  • Imitate other’s people’s content
  • Spin articles
  • Use PLR articles
  • Works in the Public Domain
  • Repeat yourself by rehashing
  • Add a few sentences of fluff just to meet the minimum word count
  • Be Vague
  • Over Quote

Original Content Creation Do’s

  • Be a trendsetter. Writing original content isn’t about ensuring your article is word-for-word unique; it’s about being the source for others.
  • Plan (from goal setting to strategic planning) in order to stay organized and focus on your goals.
  • Know your audience! Write based on their needs and keep up with trends to predict upcoming content that will pique their interest.
  • Allow your personality into the article by exhibiting a confidence in your knowledge and experience that you’re sharing with readers.
  • Choose a niche you’re passionate about as well as have relevant personal and professional insights and experiences.
  • Stay classy by properly citing your sources if you do choose to quote.
  • Ensure portfolio variance to keep readers interested in your brand by writing 80% evergreen content and 20% on current topics/trends.
  • Retain the exclusive license for content produced for you by ghost writers (or purchased in any other manner).
  • Get with the times by providing relevant content that relates both to readers and your niche.
  • Aim for a quality user experience with a memorable and motivational take away.
  • Break down your writing process into strategic steps to create quality, original content.

Of course, this isn’t a comprehensive list: creativity and writing cannot be wholly boxed and content creation is like a living, breathing entity that is constantly changing. What do’s and don’ts would you add to this list? Let us know – we’d love to hear from you!

PS: Creating great content isn’t easy, but you can make it a LOT easier on yourself by using EzineArticles Article Templates. Designed to give you the ideas and structure you need, these interactive PDFs are easy-to-use, inexpensive, and wonderfully inspirational. Get the original 52 templates here or select from our packages containing 15 unique templates here.


Hirok writes:

Informative post. Writing content is not much tough if we have much knowledge on the particular topic, but its difficult to make it great and unique. To be a trendsetter it is needed to write a informative,descriptive and unique content.

Comment provided October 23, 2013 at 10:32 AM


davidinnotts writes:

Thanks for the good summaries – I’ll keep coming back to these as a reminder!

Comment provided October 23, 2013 at 11:49 AM


S. Hauzel Sailo writes:

A helpful and encouraging post.

Comment provided October 23, 2013 at 1:45 PM


Nancy Knighten writes:

These “don’ts” and “do’s” were very useful. I especially liked the point on being a trendsetter and using your personality to stand out.

The post is a code for successful writing.

Comment provided October 23, 2013 at 2:46 PM


Patricia writes:

Great post! Do proof your work carefully. Do – have a schedule for posting.

Comment provided October 23, 2013 at 7:13 PM


Randall Magwood writes:

Some people online love to take my content, put it in an article spinner, then put their name on my article. If you’re going to create great content, let the inspiration come from your mind… and not from the brain of an article spinner.

Comment provided October 23, 2013 at 10:51 PM


Gracious Store writes:

One of the great attributes of any good writer is to quote the sources of their information. With my experience with EzineArticles, you don’t make it easy for writers to quote their sources with your restrictive guild-lines. I don’t know if this experience is just peculiar to me or if other people have similar experiences

Comment provided October 23, 2013 at 11:21 PM



We welcome the use of quoted material, however we do limit the amount of quotes that are used. The reason for this: we want to ensure the majority of the content in the article is 100% unique to you as the author and are your original thoughts. :)

Here is some further reading on the topic:




Add universal appeal by usage of simple and common words, to enable even the Non-English native audience read your article.

Comment provided October 24, 2013 at 6:20 AM


Marketing Guru writes:

I believe everyone knows the do’s and don’ts of content, it is just some people don’t want to do it the right way for myriad of reasons.

Comment provided October 24, 2013 at 9:21 AM


Sunil Chadha writes:

I liked so much of “Original Content Creation Do’s” Your all topic is very useful to me. when i will write content it will be follow.

Comment provided October 25, 2013 at 7:40 AM


Denise Blackman writes:

Great article. I always love reading the comments by other writers here. It’s a great way to get to know the people that you are writing with and I always walk away with lots of new ideas and insights by listening to what others have to say.

In regard to Randall Magwood’s comment regarding “article spinners”…remember, if people are copying your articles and simply “spinning” them and then applying their name to your content…be proud! LOL I know that it is sometimes frustrating, but always remember the old adage…”Imitation is the finest form of flattery!” When someone copies your ideas, you can pretty much come to the conclusion that your ideas were worth copying! I mean, think about it. Someone had to first “find” your idea or article. They then had to read it, understand it, AND “like” it enough to want to make everyone “think” they idea was theirs!

For the most part, article spinners are easily recognizable. How many times have you read an article and thought, “this had to be written by a robot”! If you are any kind of a writer at all, you can pick a spun article out of a batch of articles without any trouble at all. They are very similar in style, (if you want to call that a “style”!), and are usually used by the same people on the same subjects on a pretty regular basis.

Remember, just as you are able to recognize a “spinner”…so are the others that are reading it. Many times, people will see an article, know that the content has been taken from someone else, and when they search for more information regarding the subject, they will most likely find your original article in the search results. Once they read your original content…they will be coming back to YOU for the real “meat” on the subject, knowing that you are the true expert!

I guess the reason I am commenting on this is that it happens quite frequently to me also. I used to get frustrated and aggravated over the fact that someone felt they could basically “steal” my ideas and try to claim credit for them. However, after awhile, I realized that those “spun” articles were simply bringing more attention to my own “original” content!

So the next time you see a “spun” version of your articles “spinning” around out there…remember that YOU are the real expert. You might even want to comment on the article and leave a way for the readers to find the original on your own site.

Happy writing everyone!

Denise Blackman, the AutoBodyGal

Comment provided October 25, 2013 at 9:21 AM


Anupam Majumdar writes:

very good article. The Do’s and Don’ts of Content Creation were very useful for everyone.

Comment provided October 26, 2013 at 5:46 AM



Great ideas, thanks!

Comment provided October 28, 2013 at 2:45 PM


Laura Longville writes:

As a new author this is great information to help me create helpful and original content. Thanks

Comment provided November 1, 2013 at 10:55 AM


Mike Andrews writes:

Originality is very important. One of the reasons why people read is for excitement and perhaps to escape the mundane and boring nature of their lives. What could be more boring for them than to read something that they have already read?

Comment provided November 11, 2013 at 12:35 PM


Dorothy Gauvin writes:

So right, Vanessa. Also, it’s not only article writers who get attention from ‘spinners’.
I remember a talented artist who phoned me in distress about some local copy-cats. After she moved to another city, these people started making artworks in the distinctive style she’d originated. She was thinking about taking them to court.
My advice was to save the money and emotional energy she’d spend on lawyers because, as I reminded her:
“You are the originator, you’ll always be two steps ahead of the copycats.”

Comment provided November 14, 2013 at 9:57 PM


sankar writes:

Nice and useful information. But, i faced a big problem with you. When i post an article it took 7 to 10 working days to receive feedback. Other competitors like hubpages is sending reply in a day. It is better to implement a tool to check the basic quality.

Comment provided January 17, 2015 at 2:49 AM


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