Summary Writing Hints and Tips That Get Great Results

The summary may not be as glamorous as the title or as fulfilling as the article itself, but it’s still important to your article’s overall success.

The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article title’s ice cream. You can give a headline that states “Ice Cream” and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you’re far more likely to get the attraction you want and need.

Hot fudge aside, here are a few more reasons why you need a quality, original article summary:

  • The summary is the prime placement for your call to action.
  • The summary appears in RSS feeds and subscriber emails (a lot of exposure here).
  • The summary is included along with the title in results listed by search engines.

Are you ready to write a great article summary? Allow these Article Summary Writing Tips to be your guide to writing insatiable article summaries! Simply click on the graphic below to view in a new window and then click the image to zoom in or out.

Article Summary Writing Tips

Article Summary

(noun) A brief statement or account of the main points of an article.

Article Summary Length

  • 2-5 sentences
  • < 200 words

Tip! Aim for a maximum of 139 characters to allow the published-on date and preserve the text from truncation in search results (…).

Article Summary Writing Best Practices

  • Restate: Don’t quote; summarize! Restate the main discussion topic of the article.
  • Don’t Dawdle: Get straight to the point.
  • Inform: Present only relevant, non-self-serving information about the article.
  • Transparency: Let readers know exactly what they are going to find in the article.
  • WIIFM: Clearly identify how readers will benefit from the article.
  • Exclusive: Highlight what’s unique about your article.
  • Activate: Use present tense and active language for added clarity and urgency.
  • Good Grammar: Use proper spelling, syntax, and punctuation.
  • Compel: Provide a clear call-to-action directing readers to read the article.
  • KISS: Keep It Simple, Stupid – don’t overcomplicate your summary (see Don’t Dawdle).
  • Second Person: Use more “you,” “your,” and “yours” to help readers place themselves in the article.

EzineArticles’ Editorial Guidelines Highlights

Don’t include:

  • Your Author Name
  • The Article Title
  • HTML Tags
  • Paragraph Breaks
  • Blatant Self-Promotion
  • Microsoft Smart Quotes
  • Money Symbols, e.g., € Or £
  • A Website URL or Email Address

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Mike Rana writes:

wonderful advice, I used it with success … Thank you

Comment provided October 2, 2013 at 10:37 AM



Thanks for the tips. Do you think the same approach would be applicable to web page content?

Comment provided October 2, 2013 at 11:04 AM


Myhox writes:

Summary wrinting for article helps to positive impact on search engine and reader also findout the important point and go ahead.

Comment provided October 2, 2013 at 11:20 AM


Deidre Dixon writes:

I used these tips to help me develop a more professional way to do articles on EzineArticles. Thanks!

Comment provided October 2, 2013 at 2:24 PM


Peter B. Budvietas writes:

One extra — do the summary BEFORE the title (the title’s a summary of the summary!)

Comment provided October 2, 2013 at 4:05 PM



thanks for sharing the tutorial about the article writing :)

Comment provided October 2, 2013 at 4:33 PM


Randall Magwood writes:

I lack on my article summary. Didn’t know it carried so many benefits. I do like the publicity it gets in the RSS feeds after my articles are approved though. I think I will go back to doing it.

Comment provided October 2, 2013 at 9:22 PM


Sunil Chadha writes:

I Absolutely agree that summary is the great way to get more readers as well as visitor.

Comment provided October 3, 2013 at 12:31 AM


Anupam Majumdar writes:

Really thanks for sharing us the beautiful advice, now i can improve my article writing with your advice.

Comment provided October 3, 2013 at 3:35 AM


Anupam Majumdar writes:

This is very usefull summary.

Comment provided October 3, 2013 at 3:58 AM


soufiane lek writes:

those are great tips that could help alot o people, thank you so much

Comment provided October 3, 2013 at 10:25 AM


Gracious Store writes:

Well said, a good summary is a effective part of any article

Comment provided October 3, 2013 at 11:07 PM


salah writes:

I do like the publicity it receives in the RSS feed of my articles are approved, however.

Comment provided October 4, 2013 at 5:44 AM


Marie maille writes:

Thanks I am now going to try these tactics. It all seems a bit daunting at first that with articles like yours it seems so much simpler.

Comment provided October 10, 2013 at 3:33 AM



Sometimes I skim through articles reading the headings, and the summary. I Never thought about how important the summary actually was.

Comment provided November 1, 2013 at 1:20 PM


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