Best Practices to Write Fresh Articles on New and Old Topics

Make Writing New Content a Breeze With These Tips

Fresh content can be incredibly demanding. Faced with personal and professional time constraints, creating quality, original content can seem like an upward battle. However, you know content creation is a must to build exposure for you and your brand, so (somewhat begrudgingly) you flip on your computer, laptop, or tablet device and start plugging away.

This isn’t a sustainable practice.

Give yourself a break! Create fresh and original content using these Best Practices to Writing Fresh Articles on new and even old topics.

New Content Inspired From Natural Keywords

While keywords shouldn’t be the end-all-be-all strategy of your efforts, no one can deny that they have a big impact on your success. Always focus on writing content for your readers, not for search engines and naturally incorporate a keyword strategy to increase your ability to be searched using these tips:

  • Predict Keywords
  • Amp up your efforts by breaking from the crowd to become a thought leader in your niche: predicting keywords. Identify keywords that are most relevant to your topic and then pick out those keywords that are most relevant to your audience to find the gems of opportunity.

  • Target Long-Tail Keywords
  • For those in competitive niches, this tip is an absolute must: avoid oversaturating your article portfolio with short-tail keyword phrases by targeting long-tail keywords. Identify your keywords and refine the topic by narrowing the head.

  • Include a Social Strategy
  • As social media platforms further embed themselves into our lives, it’s more important now than ever before to expand your strategy to social media outlets. Find what hash-tagged keywords stick and what topics are trending on Facebook, Twitter, Instagram, Pinterest, Reddit, etc. Wherever your audience is: be there and find opportunity in the discussion.

When to Update Old Content

Many authors find themselves in a position of having a large volume of articles that use relevant keywords, but many of the articles are not pulling the weight they once had. Your first instinct might be to update or edit old articles by tweaking the keywords and adding or replacing content.

Like magazines, articles are intended to be published at regular intervals to serve readers in a timely manner. For example, Stephen King isn’t going to go back and update “Head Down,” his popular 1990 article featured in The New Yorker. He may revisit the topic in a future article by providing new insights or cite particular areas that no longer apply; however, he’s not going to rewrite it without new insights and then republish it once again in The New Yorker or elsewhere.

Of course, not all of us are of Stephen King’s caliber and updating may be inevitable. Here’s how you can determine whether you should update your articles or write a completely new one:

  • If you’re only updating less than 10% of the article, go ahead and edit the article.
  • If you’re adding additional content or adjusting more than 10% of the content, consider writing a new article.

For new articles that are extensions of old topics, avoid creating derivative content by ensuring you don’t repeat information. Broaden the scope of the topic and provide new insights that readers can take away.

Use Article Templates

Want to get more out of a topic, but feel like you’ve exhausted every angle and squeezed as much as you can out of it? Give it new breath with Article Templates! A healthy article portfolio is highly relevant and diverse so readers can explore your content to gain more information as well as assess your credibility as a leader in your niche. Use the 52 Article Templates or any combination of the Build Your Own Article Template Packages to increase your portfolio with a vast collection of original insights, engaging topics, and more.

Have questions or comments? Let us know – we’d love to hear from you!



Love this article! Especially the way it itself is “old” content being “re-taught” again. Love how you guys show us what you teach us by example. :>

Comment provided October 14, 2013 at 12:21 PM


Gracious Store writes:

Will you allow authors to edit their already published articles?

Comment provided October 14, 2013 at 3:25 PM



Writing continuously on the same topic requires consistent creativity each time you sit back to write on. This is because you would already written everything in a single article and you would be required to find new materials for the second one. The above article is a nice one for some suggestions.

Comment provided October 14, 2013 at 10:46 PM



Yes.Creativity is the basic for giving fresh treatment to any subject. That’s why the Photography, Poetry,etc… attract people though the subject matter remains same. It’s your approach and application of mind that makes the difference in article writing also.

Comment provided October 15, 2013 at 1:50 AM


Sunil Chadha writes:

This is really very useful tips and I agree to you that fresh content is must to get more exposure for brand.

Comment provided October 15, 2013 at 3:59 AM


Anupam Majumdar writes:

very good article if we write any article in old topic so it requires creativity very nice contents.

Comment provided October 16, 2013 at 3:04 AM



Sorry, but keywords are not content. Focusing on keyword saturation does not make a good writer or a good article; it gets you noticed, but readers are quickly turned off by content that says nothing new.

The only way to keep readers engaged is to constantly search for new ideas, expand your knowledge base and write great content. Rather than wasting time and effort looking for keywords I would rather spend it learning something new about my field so I have something interesting to write.

Comment provided October 16, 2013 at 9:33 AM



I agree with KathleenClohessy.

Thanks for your consistent update on content writing.

Comment provided October 16, 2013 at 2:29 PM


Randall Magwood writes:

I do follow article templates from time to time. I’ve gathered a few of them and have even created some of my own. This is how i’m able to come up with fresh articles on new and old topics.

Comment provided October 20, 2013 at 2:47 PM


Sachin Goyal writes:

Dear Friend,

Great Post and good article, I agree with you and your creative content.

Comment provided October 25, 2013 at 6:13 AM


Salihu S Dikko writes:

These tips as contained in the templates should be well deserved by every author aspiring to increase contents, and bring about new topics and improving on old ones. And by the time an author is engaged re -branding old topics every now and then, it will not only improve his/her skills but most increase the number of the available articles as well. As such, these templates are very good for picking.

Comment provided October 27, 2013 at 6:20 AM


inen writes:

Saved as a favorite, I really like your blog!

Comment provided January 9, 2014 at 7:57 PM


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