Make Writing New Content a Breeze With These Tips
Fresh content can be incredibly demanding. Faced with personal and professional time constraints, creating quality, original content can seem like an upward battle. However, you know content creation is a must to build exposure for you and your brand, so (somewhat begrudgingly) you flip on your computer, laptop, or tablet device and start plugging away.
This isn’t a sustainable practice.
Give yourself a break! Create fresh and original content using these Best Practices to Writing Fresh Articles on new and even old topics.
New Content Inspired From Natural Keywords
While keywords shouldn’t be the end-all-be-all strategy of your efforts, no one can deny that they have a big impact on your success. Always focus on writing content for your readers, not for search engines and naturally incorporate a keyword strategy to increase your ability to be searched using these tips:
- Predict Keywords
- Target Long-Tail Keywords
- Include a Social Strategy
Amp up your efforts by breaking from the crowd to become a thought leader in your niche: predicting keywords. Identify keywords that are most relevant to your topic and then pick out those keywords that are most relevant to your audience to find the gems of opportunity.
For those in competitive niches, this tip is an absolute must: avoid oversaturating your article portfolio with short-tail keyword phrases by targeting long-tail keywords. Identify your keywords and refine the topic by narrowing the head.
As social media platforms further embed themselves into our lives, it’s more important now than ever before to expand your strategy to social media outlets. Find what hash-tagged keywords stick and what topics are trending on Facebook, Twitter, Instagram, Pinterest, Reddit, etc. Wherever your audience is: be there and find opportunity in the discussion.
When to Update Old Content
Many authors find themselves in a position of having a large volume of articles that use relevant keywords, but many of the articles are not pulling the weight they once had. Your first instinct might be to update or edit old articles by tweaking the keywords and adding or replacing content.
Like magazines, articles are intended to be published at regular intervals to serve readers in a timely manner. For example, Stephen King isn’t going to go back and update “Head Down,” his popular 1990 article featured in The New Yorker. He may revisit the topic in a future article by providing new insights or cite particular areas that no longer apply; however, he’s not going to rewrite it without new insights and then republish it once again in The New Yorker or elsewhere.
Of course, not all of us are of Stephen King’s caliber and updating may be inevitable. Here’s how you can determine whether you should update your articles or write a completely new one:
- If you’re only updating less than 10% of the article, go ahead and edit the article.
- If you’re adding additional content or adjusting more than 10% of the content, consider writing a new article.
For new articles that are extensions of old topics, avoid creating derivative content by ensuring you don’t repeat information. Broaden the scope of the topic and provide new insights that readers can take away.
Use Article Templates
Want to get more out of a topic, but feel like you’ve exhausted every angle and squeezed as much as you can out of it? Give it new breath with Article Templates! A healthy article portfolio is highly relevant and diverse so readers can explore your content to gain more information as well as assess your credibility as a leader in your niche. Use the 52 Article Templates or any combination of the Build Your Own Article Template Packages to increase your portfolio with a vast collection of original insights, engaging topics, and more.
Have questions or comments? Let us know – we’d love to hear from you!