Dofollow vs. Nofollow Links: Guidelines You Can Count On

No Nonsense Guide to Dofollow and Nofollow Link Relationship Attributes

We’ve got a lot of ground to cover, so let’s get right to it!

What is dofollow?

Simply put, “dofollow” is a plain HTML link that indicates to users that text is hyperlinked. It also tells search-engine spiders to crawl your link.

If you’re familiar with basic HTML, “dofollow” links should be very familiar:

<a href="http://example.com">Your Anchor Text</a>

The term “dofollow” is used to describe a type of link in conversations like we’re having today. You will notice there isn’t an actual “dofollow” link relationship attribute, which is an HTML tag that tells the web browser the relationship of the linked document with the current document.

What is nofollow?

The link relationship attribute “nofollow” looks like this:

<a href="http://www.example.com" rel="nofollow">Your Anchor Text</a>

Still visible and clickable to users, what “nofollow” does is tell search-engine spiders to not follow your link, resulting in the following:

  • Spiders will not follow the link
  • Users may still click and follow the link
  • PageRank is not transferred
  • Anchor text is not transferred to your link profile

Okay, I know you might be thinking, “Wait?! Isn’t that counterproductive if what I’m trying to do is build exposure for myself in search engines?”

The link relationship attribute “nofollow” is one of many methods search engines have initiated to prevent link spam from reaching end users. With strategically used “nofollow” tags, you will build your exposure and protect your authority with search engines.

Here are the two most common ways you can use the “nofollow” link relationship attribute on your own website:

  • Your blog comments section. If you’re already monitoring your blog comments (as you should be), then you know that commenters will often leave vague or sometimes completely irrelevant comments just to get a link back to their website. The “nofollow” will preserve your website’s integrity from those linked comments that are not easily deciphered as spam.
  • Pages you don’t want indexed. You may have areas on your website that are exclusive to members that are not open to the public or perhaps you simply don’t want users on a page. Use the “nofollow” relationship attribute to indicate to search engines that you don’t want it indexed.

Your Articles: Dofollow vs. Nofollow

If you recall, section 3f. Website Links/URLs of the EzineArticles Editorial Guidelines, you may include:

  • A maximum of two self-serving links (links you own or have a vested interest in).
  • A maximum of two non-self-serving links (those links you don’t have a vested interest in, such as a citation).
  • Up to four links max., consisting of both self-serving and non-self-serving links, in your entire article submission.

Depending on the placement on your links, your articles on EzineArticles.com use both “dofollow” and “nofollow”:

  • Nofollow: All links placed in the article body automatically include “nofollow” , which instructs search engines that the link should not influence ranking.
  • Dofollow: Links placed in the Resource Box are “dofollow” and therefore do influence the ranking.

5 Additional Quick and Easy Must-Read Resources on Linking

  • The Fold: Why Linking Above the Fold Is Problematic
    Click here learn more about link placement in your articles.
  • HTML Code Basics for Expert Authors
    Click here to learn how to format basic HTML.
  • Diversify Your Link Profile With Descriptive Anchor Text
    Click here for more information on how to maintain your visibility with a balanced link profile.
  • Losing Readers? Keep Them on Your Website by Improving User Experience Part I
    Click here for 7 tips to improve your website’s appeal and keep visitors on your site.
  • Losing Readers? Keep Them on Your Website by Improving User Experience Part II
    Click here for 5 website basics to consider BEFORE you link.

Any questions? Share your comments and suggestions – we’d love to hear from you!

64 Comments »


1
Maddy writes:

Don’t be so punchy in the concept of dofollow in nofollow links. In some unqiue circumstances Google takes nofollow link as dofollow, if the link is from a authority site, related link and looks natuaral in Google’s eyes. May be Google take is dofollow and also no pr will be passed. I am not saying it by myself, the thing is discussed in matt cuts video.

Comment provided August 12, 2013 at 9:36 AM

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2
Nile Lars writes:

I personally feel DO Follow or No Follow doesn’t matter. We should get mode advantage, if we are having links with similar category which have quality users. If we have link in quality site, we will certain have good users which loves to browse our content and want to stand on our website. High PR no follow links also passes link juice so No Follow links are also good…..

Comment provided August 12, 2013 at 9:49 AM

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Maddy writes:

Nile, can you please provide the source of this sentence “High PR no follow links also passes link juice”?

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Nile Lars writes:

Hi Maddy,

Getting links from High PR No follow means getting back links from no follow rel but from the relevant websites passes weightage to your page. These traffic also make some sense and also have chance to get converted. So no follow links from high PR relevant website to improve goal…

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3
Jimto writes:

This is the reason why a lot of commenters in blogs are looking for comment luv. But I guess even this is no longer in use nowadays because of some issues.

While the post is really informative, most people who make comments are into getting some link juice from the the higher PR website. But with no follow attribute, it is no longer possible. May be this is one reason why commenting in websites has declined steadily? Just a thought.

Comment provided August 12, 2013 at 9:53 AM

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Maddy writes:

No dude. The real reason for commenting on commentluv blogs is to increase D.A(Domain Authority) by SEOmoz. Also blogs like blogenage is providing dofollow links to its commentators and many blogs like it are doing the same thing. Blog commenting is an awesome technique to increase pr and d.a free of cost. It’s better to get a link from the high authority web instead of submitting too many articles on dofollow article directories.

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Suzanna writes:

For many years, I have disabled comments on my website, just because I get irritated with those useless, backlink searching comments and i have to either modify, or keep a bad quality comments. So I made it easy and disabled them. But wondering how much (or if) it is hurting my website from building itself in Google a little bit. I just recently opened the comments for my last posts and already getting the completely faked comments. Grrrrr… how do you guys deal with this?

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Maddy writes:

Just install “spam free wordpress plugin” in your blog.

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Suzanna writes:

Thanks, Maddy, will do!

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4

No follow links might not be good for SEO Ranking as these are not followed by the googblebots.

Comment provided August 12, 2013 at 11:02 AM

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Maddy writes:

Nofollow and dofollow links both the essential for SEO, I think you are not aware of Google dofollow penalties.

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Mohammed Islam writes:

I know about google penalties, but do you agree with me about nofollow is safer than dofollow for all?

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5
Jerry Nokes writes:

Can someone please tell me the difference between the no-follow HTML link in this article and the one I’ve been using for years on my website pages that contain information I am selling:

When I first published my websites, I did not know what above the fold meant, until now, after reading this article. I have always placed it under the webpage headings on the pages, and this has seemed to have worked well.

Comment provided August 12, 2013 at 12:59 PM

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6
Jerry Nokes writes:

Sorry, I guess in my previous comment, the actual do not follow HTML code I displayed was not allowed in the comment section for some reason.

Comment provided August 12, 2013 at 1:17 PM

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7
Ricky writes:

Depends on what your end goal is. If you want some traffic than dofollow or nofollow won’t made any difference.

Comment provided August 12, 2013 at 2:04 PM

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8
Ahmad writes:

Actually if a website has good traffic then it will benefit to any linked site irrespective of nofollow link or dofollow link (more to dofollow and less to nofollow) but Google may penalize the site that allows (or take no follow link from other site) DoFollow link so better to give/take nofollow link.

Concl: NoFollow Link and DoFollow Branding Link

Comment provided August 12, 2013 at 3:49 PM

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9
Warren Greene writes:

Hi,

I am not knowledgable about dofollow and nofollow, I have a landing page and want to do a soload for a weight loss product….how can I target the users so people who may be interested in such a product will see it?

Warren

Comment provided August 12, 2013 at 4:15 PM

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10
Randall Magwood writes:

This is something that i’ve been meaning to discuss on my blog, but have failed to do it – as i do very little seo. But i imagine that this is something that is worth of value to my list members who are seo dependent. Great post.

Comment provided August 12, 2013 at 8:12 PM

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11
Gracious store writes:

Thanks for explaining these “dofollow” and “nofollow” links

Comment provided August 12, 2013 at 10:46 PM

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12
Sunil Chadha writes:

This is very valuable post for website optimization.

Comment provided August 13, 2013 at 12:34 AM

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13
Shawn Dietzer writes:

Referring to the paragraph…

“Your blog comments section. If you’re already monitoring your blog comments (as you should be), then you know that commenters will often leave vague or sometimes completely irrelevant comments just to get a link back to their website. The “nofollow” will preserve your website’s integrity from those linked comments that are not easily deciphered as spam.”

Does this mean we have to edit every comment or is this done automatically by wordpress?

Comment provided August 13, 2013 at 7:36 AM

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Maddy writes:

Comment author name’s links are nofollow automatically by wordpress. If you want to nofollow all the external links, like links in articles, comments, share buttons or any other link then simply use a plugin “WP External Links”.

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Maddy,

Wow, thank you for your insight with all of your helpful replies. Nice job! :D

~Vanessa

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Maddy writes:

Thanks Vanessa! I think now you should give a dofollow link to my blog.. Ha-ha.. (Kidding). SEO and WordPress are my favorite topics, that’s why just helping others. :)

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14

Thank you for this article and comments.

They helped me a lot.

A blessed day all!

Comment provided August 14, 2013 at 8:40 PM

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15
Guildford writes:

Do Follow and No Follow are both essential.

One should have a mixed bag of back-links under every circumstance. The main aim should be to have visitors back to your website and should browse through it. And that could only be done if your website is informative.

Another thing to note is that we should not just use on one ANCHOR TEXT to link our site. Long tail anchors are more beneficial. Search engine (GOOGLE) prefers natural looking link building techniques.

Comment provided August 14, 2013 at 10:34 PM

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16
Parth writes:

As in my views there is difference between dofollow and nofollow but Google allows both naturally.If my link is coming from any site which is better page authority and domain authority and that site is nofollow then i will also get reward. As my point of view , by the way i would like to thank maddy your contribution,its also helpful.

Comment provided August 16, 2013 at 5:27 AM

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17
Md Karim writes:

This is a nice post. I like it. I am a SEO expert and I know about no follow/do follow. I have a do follow site.

Comment provided August 16, 2013 at 4:17 PM

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18
JIM writes:

thank you now you know “dofollow” and “nofollow” links!

Comment provided August 25, 2013 at 12:27 PM

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19
suraj Tripathi writes:

Thanks, but please specify when i have to categorically use nofollow links in our website and how it will be beneficial.

Comment provided August 28, 2013 at 2:43 AM

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20

Hi,

I am not knowledgable about dofollow and nofollow, I have a landing page and want to do a soload for a weight loss product….how can I target the users so people who may be interested in such a product will see it?

Hari P V

Comment provided September 8, 2013 at 1:03 AM

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Hi Hari,

By writing and submitting your high quality articles with your links properly placed in your Resource Box you will be taking a big step in the right direction as far as targeting users/readers. To give you further tips on using your Resource Box, I recommend this article: http://ezinearticles.com/?Article-Marketing-101:-The-Perfect-Author-Resource-Box&id=17172

If you have any questions please use the Contact Us button inside your My.EzineArticles account and our Member Support Team will be happy to walk you through it. Congrats on taking that first step!

~Vanessa

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21
Anirudh writes:

I had my comment section dofollow. Made it to nofollow. Cheers :)

Comment provided September 8, 2013 at 3:17 AM

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22
bep tu gia re writes:

Nile, can you please provide the source of this sentence “High PR no follow links also passes link juice”?

Comment provided September 11, 2013 at 11:08 PM

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23
Sagar Desai writes:

I recommend to keep comments nofollow. It is not possible to track of passing juice with outward links!

Comment provided September 17, 2013 at 2:58 PM

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24
yeasmin akter writes:

I learn a lot of from this post. I know about dofollow and nofollow but now I know more about this. Cheers!!

Comment provided October 16, 2013 at 2:03 AM

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25
friv writes:

post thank you much, very good article I need it Thanks for the post. I appreciate the info on blog comments and will surely start looking out for people who are using automated programmes for making blog comment posts.

Comment provided November 18, 2013 at 1:46 AM

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26
tollos writes:

My question is if there is any difference for my blog ranking if I put dofollow or noffolow in the comments

Comment provided December 5, 2013 at 3:55 AM

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27
Prashant Bharti writes:

Thanks really nice post before reading this i don’t know the difference b/w dofollw or nofollw.
Thanks

Comment provided December 20, 2013 at 12:58 AM

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28
Vinay Vernekar writes:

That’s what I was looking for. Really helpful differences.

Comment provided December 30, 2013 at 10:51 AM

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29
Robert Cristian writes:

Thanks for your great article…nice sharing….

Comment provided January 17, 2014 at 10:29 PM

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30
San Pham Nuskin writes:

Thanks for nice sharing !

Comment provided February 14, 2014 at 4:57 AM

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31
alok writes:

Hi,
Thanks for sharing do follow and no follow but i have some doubt aboot do follow. how do follow is better then no follow.. i know both are essential. Can you please elaborate.

Comment provided February 17, 2014 at 12:52 AM

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32
vinay kumar writes:

Thanks for sharing do follow VS NO follow Links

Comment provided March 29, 2014 at 3:07 AM

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33
Srikar writes:

Thanks for the post,
Hope its not too dumb, many of you might know this still there could be some who dont know how to do it, there is an extension for chrome browser for knowing a links is no follow or do follow

Comment provided April 6, 2014 at 12:23 AM

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34
Jyoti Mandal writes:

Yes,searching many times. finally i found what is do follow & no follow link. this post is very essential for me. Thanks.

Comment provided May 6, 2014 at 11:57 AM

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35
Vella Di writes:

Great post, I was always being confused between dofollow and nofollow links. Thanks for sharing this info.

Comment provided May 22, 2014 at 12:43 AM

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36
vinay kumar writes:

Thanks for sharing do follow vs no follow links !

Comment provided June 3, 2014 at 4:46 AM

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37
SEO Services writes:

Very interesting topic to discuss. I will go with do-follow links as it enraged one. Overall article shared by you is nice and useful

Comment provided June 12, 2014 at 12:36 AM

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38
Deepi writes:

Hi,
Thank you for your wonderful Guidelines on Dofollow vs Nofollow Links. This info is very useful to everyone. Many People don’t have that much of knowledge on Dofollow and Nofollow Links. You explained very well. Thank you again and again. keep updating info like this.

Good Job :D

Comment provided June 25, 2014 at 3:26 AM

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39
friv 2014 writes:

I recommend to keep comments nofollow. It is not possible to track of passing juice with outward links! Hope its not too dumb, many of you might know this still there could be some who dont know how to do it, there is an extension for chrome browser for knowing a links is no follow or do follow. Thanks for sharing do follow vs no follow links !

Comment provided June 28, 2014 at 11:11 PM

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40
javed writes:

Thanks for giving do follow and no follow links information…

Comment provided July 2, 2014 at 1:45 AM

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41
Hitesh writes:

Great Posting.

Comment provided July 15, 2014 at 2:56 AM

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42
Amit Kumar writes:

Yes, I was confused about no follow and do follow link.

Comment provided July 15, 2014 at 2:57 AM

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43
Alex writes:

Very good sharing about dofollow and nofollow difference. Very useful.
Thanks for amazing info.

Comment provided July 15, 2014 at 8:56 PM

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44
Saif Ullah writes:

i personally beleive that the nofollow keyword has proved itself to be a very useful for the blogging world. Now most SEO spammers when they come to know that they will just get a nofollow link by posting comment at your site, they will avoid to post unwanted link at your site.

Comment provided July 26, 2014 at 12:32 PM

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45
karan writes:

Hi Thanks for share Dofollow Links…

Comment provided August 27, 2014 at 11:52 PM

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46
Siraj Mahmood writes:

Such a interesting topic which is belong to Seo. Dofollow and nofollow are important elements of Organic Seo. Organic Seo help us to increase our website user or viewers with organic way. Your article is beneficial for Seo perspective. Thanks alot for sharing :)

Comment provided September 18, 2014 at 12:29 PM

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47
Rahul Yadav writes:

Nice post, I was always being confused between dofollow and nofollow links. Thanks for sharing this info.

Comment provided April 16, 2015 at 7:58 AM

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48
Sachin Bansal writes:

Great article on DoFollow and NoNollow backlinks. The language used is simple to understand, even for a novice reader. Thanks!

Comment provided April 16, 2015 at 7:59 AM

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49
lioa chinhhang writes:

Thank you so much for all the advice and all this information because it makes a good temp I was up the search for dofollow blogs and it was very difficult for me to make the difference between dofollow and nofollow. Dofollow Link is a hyperlink that is able to tell all search engines to pass along its page rank influence to an outbound link.
Nofollow Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to other sites

Comment provided September 13, 2015 at 9:14 PM

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50
Assad writes:

Now I clearly understand that what is Dofollow and Nofollow. Thanks for sharing such nice information.

Comment provided January 7, 2017 at 2:08 AM

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51
L?i writes:

I do not know these two types of links have the same effect? I have a topic related to this information next week.

Comment provided August 2, 2017 at 10:20 PM

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52
Banita writes:

Hi,
I am new to article marketing, can anybody share some guidelines so I can submit a few articles with quality content on ezine to benefit my business?

Comment provided May 27, 2018 at 1:46 AM

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