Make Your Next Article a Great Review

… Or Your Next Set of Articles!

“I’m starting my own restaurant … what are the best professional-grade kitchen appliances?” There’s a review for that.

“Finished this book … what should I read next?” There’s a review for that.

“I’m going on vacation … where are the best accommodations?” There’s a review for that.

“Who’s more peaceful … Dalai Lama or Mohandas Gandhi?” Yes, there’s a review for that too.

More and more consumers are reading reviews. Reviews help them make purchasing decisions, consider using a service, find a volunteer-driven organization to help others, determine whether they should apply to a company, or answer all of those existential questions on their minds. Take advantage of this insatiable consumer-driven need for reviews using the following tips.

Top 8 Review Types

Here are the most popular types of reviews you can write to expand your article portfolio:

  1. Restaurants
  2. Movies
  3. Books
  4. Business
  5. Products
  6. Services
  7. Websites
  8. Travel

Relevance Is Key

There’s a catch: You must stay relevant in your niche. By writing content that’s not relevant to your niche, you’re reviewing on the same level as anyone else writing a review. Take advantage of this opportunity to build your exposure and increase your authority as an expert in your niche by choosing relevant topics.

Who wants to limit reviews to products and services in their niche? Be creative and proactive by considering what review topics would be most informative to your audience. Allow the needs and wants of your audience to be your guide by providing them with solutions and tools. Here are a few examples of how you might write relevant reviews beyond the obvious:

  • Travel a lot on business? Review local businesses and services to help fellow travelers in your area of expertise.
  • Movie or book addict? Review relevant entertainment from your perspective as an expert in your niche.
  • Out-of-town conference attendees? Review the top 7 restaurants in town to help the out-of-town attendees get what they need per your niche’s special requirements.

3 Tips to Writing Reviews

  • Original and Informative: As always, target your audience’s needs and wants with valuable, unique, and descriptive content that either helps them achieve a goal or solve a problem. In your reviews, emphasize the experience your reader is likely to expect, pros and cons, and any insider knowledge. Provide useful and interesting information that’s accurate, balanced, and constructive.
     
  • Rein in Bias: Unbiased content and authenticity are critical to reviews. Blatantly attacking a brand is unacceptable. Overwhelmingly promotional “reviews” – spammers, we’re looking at you – are also unacceptable. Consumers are smart, practical, and not easily convinced. They can see a biased review (whether prejudiced against or invoked favoritism) a mile away. Rein it in.
     
  • Consider Length: Depending on the type of review, you’ll want to ensure you aren’t overkilling with too much information that’s readily accessible or underestimating the intricacies of the topic of your review. Consider what information the user will need and discard any superfluous details that will crowd their ability to make an informative decision. Best lengths for reviews target 500-700 words – enough to be informative, but short enough for quick digestion.

Don’t miss out on an amazing opportunity to connect with new and loyal readers. Help your audience make an informed decision by writing a quality review article using the above tips. We’ll even help you out a step further: Download the free Product Review Article Template at the EzineArticles Shop.

If you like it, get the entire 52 Article Templates package (such as the “Top 7 Tips,” “Pros and Cons,” “Things to Do,” “Things to Avoid,” and more) to help you quickly build a huge article library to increase your exposure fast.

21 Comments »


1
Arshad Amin writes:

That’s why i picked up a niche where i can write and can write convincing stuff. though i don’t write reviews as my work is related to marketing but as it is my niche, i am writing out of the box and totally radical approaches to marketing and this little article have provided me insights that would further refine my approach.

Comment provided July 1, 2013 at 9:58 AM

[Reply]

2

Writing articles is something worth looking into. However, I could promote your site on my blog nicewriters.com – I could head it – Writing for Artical and Make Money – is my niche. “Could it be yours?”

Comment provided July 1, 2013 at 11:14 AM

[Reply]

3

Interesting. It got me thinking that maybe I should write a blog post for our company reviewing the movie ‘World War Z’ as it has environmental degradation as the reason for the zombie apocalypse… but our company’s CEO turned it down saying that was too much of a stretch for a blog about environmental remediation equipment/supplies.

Hey, I tried.

Comment provided July 1, 2013 at 1:21 PM

[Reply]

4

I have an idea – called: blog swap. I’ll blog u and u me.

Comment provided July 1, 2013 at 1:30 PM

[Reply]

Gracious Store writes:

I like your idea of blog swap. Could that take the place of guest blogging? Or at least chave equivalent SEO impact

[Reply]

5
Arshad Amin writes:

great insight!!

Comment provided July 1, 2013 at 2:26 PM

[Reply]

6
Randall Magwood writes:

I’m not the best when it comes to writing reviews – especially about products… which is probably why i tend to NOT do pre-sell pages, and instead just use plain old fashioned email marketing. But i have bookmarked this blog post just in case a day comes to where i may need to write a review about a product… even to my email list.

Comment provided July 1, 2013 at 7:24 PM

[Reply]

7
Sujit Paul writes:

Thanks for this. Loved the guest blogging idea.

Comment provided July 1, 2013 at 11:22 PM

[Reply]

8
Suraj Jaiswal writes:

i just love EzineArticles because it also provides so much to learn like the present one.. learnt a lot from this.

Comment provided July 2, 2013 at 1:35 AM

[Reply]

9
Suraj Jaiswal writes:

Amazing. like its always it. EzineArticles is so supportive with its users that there is no comparison to it. love this one yet again and gained a lot.

Comment provided July 2, 2013 at 1:37 AM

[Reply]

10

Blog swap is an idea of mine to swap talents. Yes – market each other via a guest blog. We could create and offer a divers market and exchanging web-sites is a key way to do just that. The set up could offer a a login setup approved bythe site owner. It would create a boost in activity on websites and encourage challenge. I write about calligraphy – so tools of the trade would be appropriate to market. I also write about second homes – guidance on tax-free pensions and non inheritance tax… Hence, home products… My next article on this site will be about the norm finding your perfect spot – in Europe to retire why… Gaining presence and marketing making a little cash on the side -a win-win…

Comment provided July 2, 2013 at 8:34 AM

[Reply]

Victor,

Guest posting on other blogs can be a great idea. Keep in mind though, that it takes time to build relationships with other credible experts in your niche. You may want to focus on building these relationships first before posting your content elsewhere. For further tips on guest posting please visit: http://blog.EzineArticles.com/2013/01/ezinearticles-asks-should-you-try-guest-posting.html

~Vanessa

[Reply]

I would have to experiment through people – maybe from timeline and use nicewriters.com. However, we together would need to make a plan – when a guest makes a blog, it goes on hold to be approved by website owner.

[Reply]

I ment our timeline – this timeline. If you fell blog – swap is worth sharing let’s move on and do it…

[Reply]

11
Jitendra Shukla writes:

Hii Penny,
These are really nice tips to increase visitors engagement, People always move towards interesting things if you are writing by keeping interest of visitors defiantly you’ll get more and more visitors over the time.

Comment provided July 2, 2013 at 8:36 AM

[Reply]

12
Baljit writes:

You always guys! I don’t miss an opportunity to read your articles which are really complete and informative.

Comment provided July 2, 2013 at 8:55 PM

[Reply]

13
Sujit Paul writes:

Hi, Do you know anyone what are the checklist for guest post or blog swap technique? I think need to find someone who has talent in the same niche market. What about the external link used in blog content if guest blogger want to use in post?

Comment provided July 3, 2013 at 12:28 AM

[Reply]

14

Hi Sujit Paul,
Guest is as u know an open forum for guests but a swap box which is my c – is about attracting niche that can elevate content team building. We need to link with swapbox enthusiasts. Then work our way through the idea. Those that can share expertise can be part of the swapbox development. Bloggers with different content can send their material to swapbox for approval. Members can intern hock up with bloggers approved. It’s a win-win. The initial contributors to dropbox could be owners based on skills required. In good faith, I would like to propose a list of interest.

Comment provided July 3, 2013 at 2:49 AM

[Reply]

15
Tony Prada writes:

Reviews are some of the under utilized steps of great SEO. Reviews boost your credibility and engages people in a more intimate way, we invite reviews from all out site users and now will start writing quality review articles for all of our sites.

Thank you for a great article

Comment provided July 3, 2013 at 12:31 PM

[Reply]

16

I have been reading about my resource box and wondered if it was possible to update the resource box for an article recently published sushi travels.

Comment provided July 7, 2013 at 8:33 AM

[Reply]

Victor,

You can indeed update your article’s Resource Box at any time. Simply click on “Write & Edit” tab in your My.EzineArticles interface home page. Then select “Published Articles” and click on the gear icon next to the article you wish to edit. Then select “Edit”

Marc

[Reply]

RSS feed for comments on this post.

Leave a comment

Please read our comment policy before commenting.