Diversify Your Link Profile With Descriptive Anchor Text

Free yourself by breaking the link between search engine optimization and anchor text in exchange for a great user experience.

Anchor text is the visible, clickable text in a hyperlink. It’s most often used to help connect visitors to additional content relevant to the user’s needs (such as any background information the user might need to fully grasp the topic).

Whether by reason that humans are creatures of habit or are intentionally using the same words, the frequency with which you use the same anchor text may be hurting your visibility.

Exact match anchor text occurs when an unnatural amount of keyword phrases are used for optimization. This creates a static link profile and sends up a red flag to search engines: Spam Alert. Publishing the same anchor text aggressively in articles, blog posts, and guest posts both on and off your website appears unnatural to readers and search engines.

Anchor Text Best Practices

First, don’t overthink it! Anchor text gets a lot of air time because the incorporation of HTML into writing is still fairly foreign to many writers (check out the additional resources section at the bottom of this post for more information on HTML). What may matter more than the words you use in anchor text is the descriptive language around it. This language should be relevant, compelling, and transparent as well as target readers.

Next, find balance. Try these natural, user-oriented strategies to create an organic mix of anchor text:

  • Co-Occurrence – Natually tie in your brand with the keywords associated with it.
  • General Anchors – Use general anchors such as “click here,” “this post,” or “learn more.”
  • URL – Show readers exactly where they’re going by using your URL or web address (lengthy URLs are not recommended).

What Should I Do About My Existing Content?

A moderate usage of exact match anchor text across multiple articles should not hurt your link profile. However, if you find an unbalanced amount of exact match anchor text upon review of your backlink analysis, then you may need to consider adjusting your content. If you find yourself in this position, don’t be alarmed! Contact our Support Team for more detailed advice regarding your published articles on EzineArticles.com.

When you lean too heavily in one direction, it seems unnatural. In extreme cases, it may appear that you’re using tactics that target search engines instead of readers to create all of those similar backlinks. Create a great user experience by using the above tips to add variety and depth to your link profile while maintaining relevance and transparency.

Want more? Check out these additional resources related to anchor text:

  • HTML Code Basics for Expert Authors [Learn More]
  • Maintain Your Credibility with Great Anchor Text [Learn More]
  • Introducing Co-Occurrence: Are Your Resource Box Links Transparent and Relevant? [Learn More]
  • Anchor Text Guidelines for Publishing with EzineArticles [Learn More]
  • Are You Over-Optimizing Your Anchor Text? 5 Strategies to Natural Link Profiles [Learn More]

This is a confusing topic for many and everyone will benefit from your questions – simply share them in the comments section below!


Gaurav Barot writes:

Yes, after Google’s Penguin-Panda Algorithms update this sort of anchor text strategy makes more sense.

I got penalized myself, but diluting slowly the anchor text by adopting general anchors in my links.

Good info. Keep up the good work.

Comment provided July 9, 2013 at 10:05 AM


zbam writes:

Thank you. :)

Comment provided July 9, 2013 at 11:55 AM


Ken Glick (EEI) writes:

A good rule of thumb which I follow is not to use more than one keywords in anchor text, and even occasionally sprinkling in synonyms and metaphors instead of keywords.

After Google Penguin, everything regarding link building has changed and the more natural your link building efforts look, the more Google “appreciates” it.

Comment provided July 9, 2013 at 2:00 PM


Josh Brancek writes:

Wow folks, thanks a lot for these tips!!! Hope they will help me stay out of penguin!!!

Comment provided July 9, 2013 at 2:19 PM



There’s a lot going on out there, but if we don’t use it, we won’t be involved in its potential. So how do we get started, is my question?

Comment provided July 9, 2013 at 2:42 PM



I retract my question – I went back the link and clicked on “more” and guess what…

Comment provided July 9, 2013 at 2:48 PM


Dave Stiles writes:

Thank you for the great information regarding anchor text.

Comment provided July 9, 2013 at 5:16 PM


Gracious Store writes:

Many authors write for the purpose of SEO that will increase the visibility of the website and in turn will help to drive traffic to their website. How can you encourage authors to use anchor texts in the articles when the anchor texts in the body of the articles submitted to ezinearticle are “no follow links”?

Comment provided July 9, 2013 at 10:42 PM


Hi Irene,

We recommend placing your self-serving links in your Resource box as this is the appropriate place for them. Keep in mind, your article body is your GIVE to your reader, and should be primarily informative in nature which is why any non-self serving links placed in the article body are considered ‘No Follow’. Your Resource box is your TAKE from the reader. This is the appropriate space for including promotional information on yourself, your company and services as well as your self-serving links which become ‘Do Follow’.




Irrelevant and redundant key words always make the readers dislike your article or blog. Be simple and precise that is what attracts all readers.

Comment provided July 10, 2013 at 2:11 AM


Tony Prada writes:

Great insight in how to use anchor text in blogs and articles, but does this apply also to website content?

Comment provided July 10, 2013 at 10:29 AM


Hi Tony,

These tips apply to any of your written content. It doesn’t matter if it’s in your blog, articles, or on your website. It’s important to avoid repeating the same anchor text across all of your platforms, and diversify your anchor text keywords/usage.



Sumon Ahmed writes:

Thanks for the very much helpful Article to me. I am new in SEO and Article writing, and I think the guideline will be a best guideline for me.

Comment provided July 11, 2013 at 2:00 AM


Randall Magwood writes:

I always make sure that I take advantage of anchor text. Sometimes my anchor text gets more clicks than a link that displays my website URL.

Comment provided July 11, 2013 at 3:19 AM



Hi Mohan, Can you or others give examples of good and bad anchor words or phrase?

Comment provided July 11, 2013 at 5:26 AM


Alex writes:

Very Informative sharing. I have now started placing all my links in the autor bio rither than in article body. I hope this well help my website to ranking better in search engine.

Comment provided July 12, 2013 at 12:36 AM



Thanks for the great tips here. Anyway, only few are familiar with differentiating anchor text. This can help.

Comment provided July 12, 2013 at 3:23 AM


Sachin Goyal writes:

HI friend
This post is really very nice and best information about anchor text link

Thanks a lot

Comment provided July 12, 2013 at 7:40 AM


Zahid writes:

Thanks for another milestone for making the articles more effective.

Comment provided July 13, 2013 at 1:04 AM


Roger Bernhart writes:

Very informative, thanks for that info

Comment provided July 16, 2013 at 12:34 AM



The tips are very informative and helpful. My articles are mostly for SEO purpose, and Anchor Text plays a great role in drawing the targeted viewers to my websites and blogs for higher traffic. After going through the article, I will have to redesign and refine my anchor texts for better response and traffic.

Comment provided July 16, 2013 at 3:35 AM


Asif Mushtaq writes:

Thanks for this article. Can I use anchor text links in About Me Box…..?

Comment provided August 26, 2013 at 10:29 AM


Hi Asif,

You can include anchor text in the Resource Box of your articles, however we do not accept any links in your Bio information. There is a designated area for you to include both your Business and Personal URLs inside your My.EzineArticles account under the Profile tab.




Great advice guys, I learned so much from learning the proper use of anchor text in my blog posts and article signatures in the hopes that I will stay well clear of google penguin. Thanks for sharing this!

Comment provided July 31, 2014 at 7:27 PM


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