Losing Readers? Keep Them on Your Website By Improving User Experience

Your Website Needs More Than Curb Appeal

Spammy looking websites are a HUGE turn off for visitors.

Let’s say you’re looking for a new home and you find a house that has amazing curb appeal. The description depicts a welcoming neighborhood and all of the amenities you need and want. In fact, it’s so inspiring that you begin to envision plans for each room: dinner parties, cozy reading nooks, and more. You excitedly arrange a tour to inspect the house with the realtor.

As you enter the house, your reality shatters like a brick thrown through a glass window. You wonder if somehow someone has stolen your promising vision and exchanged it with a house with leaking windows, a roof that’s badly in need of repairs, a cracked foundation, a condemned furnace, pests – lots of pests – and you can only imagine so many more unseen issues.

If you’re like most people, you head for the exit as fast as you possibly can.

Like buying a home, it often takes much more than the curb appeal of a great article to maintain a visitor’s attention on a website. An article can build up your platform by promoting your authority as a leading source in your niche, but your website needs to maintain their interest.

Provide a great user experience and hold onto their attention by giving the design of your website a little love with these 7 tips.

7 Tips to Improving Your Website’s Appeal

  • Navigation – Your website’s curb appeal also needs functional design. Be visually appealing and ensure everything has an appropriate place on your website for easy navigation. Avoid placing too many calls to action via excessive ads, links, etc. by ensuring your visitor clearly knows where to go because each page is unique and the website flows consistently.
     
  • Content – Is your website ready to meet your visitor’s cravings for content? Ebooks, articles, newsroom, connected social media, newsletters, etc. – provide fresh, quality, transparent, and original content. From press releases to video to competitions, there are countless mediums or strategies to create a content rich website. Test them to find those that best reach and engage your audience.
     
  • Contact – In case of an “emergency,” help your visitors contact you. Have you ever hunted for a company’s phone number, email, mailing address, or at least a contact form, only to give up? Put yourself in your visitors’ shoes. If they want to contact you, that is huge! Include a Contact Us page with the necessary information so you provide a good user experience and start a healthy conversation.
     
  • Search – Many content-oriented websites have tons of content and it can frazzle a visitor’s composure if they have to click excessively to reach the content they need. Include accurate search fields in your website design to help visitors quickly find what they’re looking for – don’t forget to test it, as common search terms that come back with 0 results can be frustrating. Make sure it works!
     
  • Social – Be inviting with a comfortable “social place” for visitors to meet. Social media gains more traction with users every day – list the social media sites you’re active on so your visitors can more easily connect with you on their terms. Some of your visitors may be specific and prefer to communicate with you or your brand via a different site, so having these sites listed on your pages is a must.
     
  • Reviews and Testimonials – Provide visitors with reviews and testimonials to help increase trust and your authority. Ask customers, clients, or “neighbors” (your peers) to provide reviews and testimonials of your organization, product, and services – it never hurts to ask and it’s great feedback that you can use to improve your organization.
     
  • Blog – Allow your style and personality to shine with more personalized tips and insights on your blog to make your information, services, or products memorable. A blog also helps visitors open up to discussion, helps you find out what they need or want, and deepens their engagement by providing opportunities to say, “Great points! It’s great you’re discussing this, I have the perfect product for you!”

Study your website and consider the user experience from your visitor’s perspective. Do you (as a visitor) feel comfortable? Is there enough engaging content? Will you want to return? If not, then try any or all of the above tips to improve the design of your website to make it user friendly and maintain the interest of your visitors.

What tips would you add to our list? Let us know in the comments section below – we’d love to hear from you!

22 Comments »


1
Sanju kmr writes:

Really nice article….it is very informative about your site……

Comment provided June 7, 2013 at 10:56 AM

[Reply]

2

The sole criteria to maintain traffic on your blog or website is “ENGAGING” them to their topic of interest. Once they find the solution at your site they will sure come back to your blog. Thanks for mentioning the number of ways of Engagement with the users.

Comment provided June 7, 2013 at 12:18 PM

[Reply]

3

One way to provide unique and compelling content that is updated on a regular basis is to stream news content about your website’s industry on your homepage.

Comment provided June 7, 2013 at 1:16 PM

[Reply]

4
Randall Magwood writes:

These are some real good tips. I watch HGTV all the time and i know the importance of staging and curb appeal when it comes down to selling a house. And these 7 website marketing tips really hit the mark. Good post!

Comment provided June 7, 2013 at 3:04 PM

[Reply]

5
Joaseph Dabon writes:

Great. Simple but profoundly practical.

Comment provided June 7, 2013 at 8:38 PM

[Reply]

6
D.RaghavendraRao writes:

It is a good encouraging article. It boosts up our morale.D.RaghavendraRao.

Comment provided June 8, 2013 at 1:07 AM

[Reply]

7
Alan To writes:

How do you put a newsfeed script on your site?

Comment provided June 8, 2013 at 6:06 AM

[Reply]

8
mel noel writes:

Very good tips, content is king. Always provide fresh, and interesting content that will keep your readers coming back for more.

Comment provided June 8, 2013 at 7:33 PM

[Reply]

9
Gracious Store writes:

It is important to put your “contact us” link or page in a conspicuous place. Many visitors will have nothing to do with a website they have no means of contacting the owner in case they have need to o so

Comment provided June 8, 2013 at 10:14 PM

[Reply]

10
Nile Lars writes:

Usability – really nice concept to increase sales with same efforts. I also suggest you to optimize your thank you page. With this page you can have option to increase SMM effect….

Comment provided June 10, 2013 at 1:19 AM

[Reply]

11
Ricardo writes:

Hey there! I’ve been following your web site for some time now and finally got the bravery to go ahead and give you a shout out from Atascocita Tx! Just wanted to mention keep up the excellent job!

Comment provided June 10, 2013 at 6:14 AM

[Reply]

12

Excellent tips!

My favorite is ‘Content’ because article writing is a passion, I get to share lots of content on my website. I’ll have to admit though, that I need some work in the “Search Field” department. Don’t know how to set that up on my website, but, thank to your tips I’ll find the way :)

Comment provided June 11, 2013 at 8:39 AM

[Reply]

13
Mr Texter writes:

for me, search is very important factor. Adding content with proper tags will improve search. i usually tag my post with relevant popular search terms so that user can search desired result easily. btw thx for the wonderful post

Comment provided June 12, 2013 at 7:59 AM

[Reply]

14
sterling writes:

nice article, would also add “consistency”. It is a drag for me…to have one web page look one way and then the next page is completely different and I have to look for the links or buttons all over again…cause their in different places on the new page…

Comment provided June 12, 2013 at 10:53 PM

[Reply]

15
ahsan hassan writes:

This article is unique.With that said,it’s totally different from all other articles buried in search engines with no value at all.I’m agree with Christ Knight,Thanks

Comment provided June 13, 2013 at 2:07 PM

[Reply]

16

Very good points. Please visit my site and give me your opinion. Thanks

Comment provided June 18, 2013 at 3:07 PM

[Reply]

17
Sarah writes:

You just to keep things up, that’s all. I love the way you write, thanks for everything here

Comment provided June 29, 2013 at 9:17 AM

[Reply]

18
Jarus writes:

Excellent points. My favourite is ‘blog’. A good number of reviewers commend my personalized approach. The feedback on this has been encouraging. “Engaging” is the strongest quality of my blog.

Comment provided August 12, 2013 at 1:54 PM

[Reply]

19

I hope my new sites does follow these logical rules.

Comment provided August 12, 2013 at 3:25 PM

[Reply]

20
mjkamrul writes:

Thanks for this information and I always try to provide 100% unique, informative and detail information on my topic for the users don’t need to visit any more website on that topic.

Comment provided August 12, 2013 at 9:00 PM

[Reply]

21
Zahra Saleh writes:

Good data that can be used for establishing for your own business. Thanks for providing to us.

Comment provided August 22, 2013 at 12:51 AM

[Reply]

22
German Calvo writes:

Yeah indeed. Points taken and very well explained may I add. Having a web site structured the way your excellent post suggest is the optimum experience the user wants.
Thank you

Comment provided September 17, 2013 at 11:14 AM

[Reply]

RSS feed for comments on this post.

Leave a comment

Please read our comment policy before commenting.