Anyone can have the perfect setup to entertain with the hip “this” and the trendy “that” to please guests. However, most parties will fall flat if your heart isn’t in it because you’re too distracted by achieving perfection. It’s a hard lesson, but we all learn it:
You’re not going to please everyone.
Once you get over that hurdle, you’ll relax and allow your creativity to become the driving force behind a party that will be remembered for a long time.
The same is true for writing. Anyone can write a litany of information, but that content is dull and uninteresting without creativity. It’s a great writer who can channel their creativity by taking a simple topic and adding the details readers love to make their writing engaging, compelling, and downright entertaining. Let’s face it, a water glass with an umbrella is a lot more fun than just a water glass.
Being Creative Is Better
One half of writing is information, while the other half is creativity. It’s creativity that delivers results because it:
- Makes you human and relates to readers.
- Increases your article’s ability to be amplified.
- Attracts visitors to your website and keeps them there.
- Channels your passions or interests so it’s a lot more fun to write.
How to Be More Creative
Creativity needs focus and distance. There’s a perception that writers must wait for a creative fit of genius before they can write. If you’re like most writers, these creative fits are few and far between. The reality is that it takes practice, dedication, and the right environment to focus on your writing. In turn, this focus will train you to constantly see through a writing lens. First, harness your creative power by breaking your writing process into 3 stages:
Each stage helps you organize your thoughts, shut up your inner critic, and apply creativity every step of the way. As you execute the stages, take a bird’s-eye-view by giving yourself and the topic a little distance. This will help you:
- Increase your ability to problem solve.
- Be more objective without being emotionally detached.
- Vary your approach from a variety of angles and perspectives.
5 Creative Exercises to Be More Entertaining in Your Writing
Once you’ve established your topic, you can inject a little personable creativity with the following strategies:
- Read: Read everything – from literature’s best to the latest news. By reading, you’ll notice stylistic trends, storytelling methods, and much more that you can try out in your writing to find your engaging voice.
- Compare: Attempt to compare opposites. Consider angles like before vs. after, monochromatic vs. multi-color, with the latest technology vs. without, etc. This will help you realize different solutions to various problems.
- Age: Channel your inner child to be more imaginative and ask all of those basic “why” questions. Alternately, consider approaches of older generations and ask the same “why” questions through the lens of the shared experiences of each generation.
- Diagnose: Consider not the symptoms, but the cause of a topic and then find a solution for the cause. An irate customer, for example, is a symptom. Pinpointing the symptom’s cause, such as a poor product or customer service, will help you remedy the issue.
- Rebel: Go against the grain with an angle that benefits readers. Consider a different stance by being the devil’s advocate and rebel. “5 Reasons Why Justin Bieber’s Platform Is More Successful Than Yours,” for example, goes against the inclination to dislike Justin Bieber for generations above the age of 25.
Likely the most common form (and most successful) creative exercise you will find is descriptive reflection. Either through brainstorming or daydreaming, allow yourself to think of past personal and professional experiences. This could include sage advice (e.g., “My grandfather once told me …”) or new realizations. Recall or think of hearty and hardy specifics and then reflect back on your topic, pulling the engaging details that will bring your reader home.
Set yourself apart from other writers by being more creative in your original writing approach using the above tips. You and your readers will find it much more entertaining and rewarding.
How are you creative in your writing? What exercises do you try to be more creative? Share them with us in the comments section below – we’d love to hear from you!