Creating an Effective Call to Action that Gets Results

14 Tips to Write Powerful Calls to Action

Your time is precious, so it always strikes me as odd when Expert Authors don’t dedicate a little more time to the call to action in their articles.

A call to action is a pitch to motivate your audience to take action. Calls to action commonly appear in the form of buttons or graphics on a website. In article writing, a text-based call to action occurs twice in article submissions: 1) in the summary where the reader is compelled to dive into the article and 2) in the Resource Box where the reader is encouraged to visit your highly relevant website.

In her article, How to Write a Call to Action – 7 Tips for Creating a Call to Action That Works, marketing and media relations specialist Megan Tsai states:

“Marketers should always be asking themselves one question: ‘What’s next?’ After all, you invest significant time and money into every marketing effort. But if you don’t include an effective call to action (CTA), you’ll have little to show for your work.”

To help you create a powerful call to action that delivers, we’ve highlighted Megan’s insights and added a few of our own to provide you with the following 14 tips!

Megan Tsai’s 7 Tips for Creating a Call to Action That Works

  • Create a logical next step … that will be comfortable for the prospect and in line with the information they are viewing.
  • Capture the lead … For example if a prospect is reading one of your organization’s blog entries, the call to action may be to download a free white paper on a related topic in exchange for an email address.
  • Play up the benefits … For instance, the call to action for your email newsletter sign up might be “Stay up to date on industry news in just minutes a week.”
  • Consider the context [by making] sure your call to action is in sync with the content around it.
  • Place it right … make sure the call to action doesn’t interrupt the flow of the content.
  • Let it stand out … from the surrounding copy. The goal is to draw the prospect’s eye without being annoying or distracting.
  • Deliver what you promise … a prospect following through with [your call to action] should get what you promised quickly and easily.

7 More Methods to Implement in Your Call to Action

In addition to Megan’s above tips, we’d like to add an additional 7 methods to create a great call to action:

  • Be relevant by ensuring your call to action is related to the article.
  • Create a sense of urgency. For example: “On my website you will find time-saving resources” vs. “Stop wasting time! Subscribe now for free tips that will save you time” provides urgency.
  • Use active language. For example: “You can try it for free” is a suggestion vs. “Try it for free” is a stronger command that will provide better results.
  • Provide incentive that tells readers they’re getting a bargain, such as 2 for the price of 1 or subscribe to a newsletter and receive a free ebook.
  • Keep choices simple by providing one call to action in your summary (compel them to read the article) and one call to action in your Resource Box (compel them to visit your website) in order to avoid overwhelming your readers.
  • Make your call to action exclusive by tying in your UVP (unique value proposition).
  • Make your readers feel special or rewarded. For example: “Visit to pamper yourself with VIP priority.”

Try any or all of these powerful call-to-action tips to test what works for your audience and your platform. You’ll soon be on your way to incredible results that build your exposure and drive traffic back to your blog or website.

What other elements are important to writing a great call to action? Let us know in the comments section below – we’d love to hear from you!

Don’t forget to visit Megan’s original article for an extended description of her great call-to-action tips and scroll down to the Get Involved section to share a comment or question.


Amy Peterson writes:

I would say to make sure it’s something your target audience wants. Ask yourself, if you were in their shoes, would this compel you to take action?

Comment provided June 12, 2013 at 12:11 PM


Des Forbes writes:

Great advice. Will certainly put some of these tips to work in my articles

Comment provided June 12, 2013 at 4:39 PM



Good call, Megan!

In my case, I use to offer a free trial of my paid newsletter to entice people with a valuable offer.

It also helps to increase the ‘perceived value’ of my newsletter, as well – so it helps with conversions but it also helps with retention, on the medium/long term.

Steve ? Master eMailSmith ? Lorenzo
Chief Editor, eMail Tips Daily Newsletter

Comment provided June 13, 2013 at 5:13 AM


Anthony writes:

Hi everyone,

I always hear how we should ask ourselves questions about what our audience wants & needs are.

But I think that we would do well to do most of the asking to our audience.

I believe this helps with engagement and also gives our followers more reason to feel as though they’re being taken seriously.

Asking ‘what they want more or less of’ etc. is evident that we have an interest in them, their ‘wants’ and their ‘needs.’

Also the benefit to ourselves of having a clear understanding of what our audience really wants from us.

Comment provided June 13, 2013 at 6:03 AM



Great advice. you show a complete net for a success, all of them, great articles. Thanks.

Comment provided June 13, 2013 at 7:35 PM


Edson Ndanguzi writes:

Great tips

Comment provided June 14, 2013 at 9:42 AM


ahsan hassan writes:

Great tips to act upon,I probably follow all of these steps for better results,God Bless You,Thanks

Comment provided June 14, 2013 at 2:32 PM


Randall Magwood writes:

Megan your tips are very good, and thanks EzineArticles for providing 7 more CTA tips. Nothing wrong with a good refresher when it comes to CTA’s and copywriting in your articles.

Comment provided June 14, 2013 at 4:39 PM



Nicely presented piece to call the action of readers.

Comment provided June 15, 2013 at 1:39 AM



Magnificent getting your information

Comment provided June 15, 2013 at 1:41 AM


ahsan hassan writes:

I’m satisfied with your all steps and points,The way you represented is magnificient,Thanks

Comment provided June 15, 2013 at 3:06 AM



Creative written Call to Action just attracts the visitors efficiently. With that you will be looking forward to get some exposure is well. The moment You sit to write a CTA “Connect” your mind with that of readers and write the same as you would be talking. Nice Post :)

Comment provided June 16, 2013 at 12:47 AM


paul henry writes:

I’m quite new to all this so thanks for the advice ,just another thing for me to consider when it come to writing articles and building my website cheers.

Comment provided June 19, 2013 at 11:23 PM


C Dan Scott writes:

Great ideas. The whole idea of “build it and they will come” is flawed. To be more accurate, “Build it, tell them how it will benefit them quickly, then show them how to take action, now” and they will take action.

Comment provided July 1, 2013 at 8:32 PM



Wow. :-)

Thank you for these wonderful tips, I’ll keep these to heart and try to integrate them and see how it works for me.

Comment provided April 2, 2015 at 6:38 AM


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