Stick Around! How to Turn Your Audience Into Broadcasters

Does Your Audience Want to Stick Around?

Do you find yourself saying, “Why don’t search engines like me? I have just as much talent as those ranking higher than me! Why not me?!” You may be barking up the wrong tree.

A successful online presence is all about relationships built on trust, but who are you romancing? If good strategies cultivate a relationship with compatible audiences who willingly broadcast your message, then poor strategies pine after search engines. This blind adoration is often unrequited because there’s “plenty of fish in the sea.”

Article writing and content marketing is all about developing a relationship between you and your audience. Think of search engines as the “third wheel” in your relationship with your audience. If you’re head over heels compatible with your audience and they willingly broadcast your message, then there’s no doubt search engines will tag along for a ride.

Give Your Audience a Reason to Stay

Don’t beg; “be cool.” Build a platform with a natural charisma that readers are drawn to because it piques their interest, meets their needs, and fosters a powerful want.

The first step is to get your website ready for new and current visitors by encouraging them to stay longer and return. Use these tips:

  1. Ensure your website is relevant to your current audience and new visitors’ needs and wants.
  2. Remove frustrating practices like pop ups, infinite scrolling, and automatic video or audio.
  3. Increase transparency by providing background information about you and your organization.
  4. Anticipate questions from your audience with an easily accessible FAQ page.
  5. Establish an informative and engaging blog to give your visitors professional and personable insight.
  6. Add an opt-in near high-traffic areas of your website to build a list of subscribers.
  7. Provide fresh content (e.g., as posts, ebooks, and videos) consistently and incrementally.
  8. Ensure your website is welcoming, fast, and overall meets the expectations of your audience.
  9. Illustrate a clear call-to-action on each page whether promotional or directional.
  10. Delineate yourself from competitors with a clear unique value proposition.

Turn Your Audience Into Broadcasters

Your next step is to encourage your audience to willingly broadcast your message, whether passively (based on their own interest) or actively (based on their loyalty to you).

Not limited to radio or video, broadcasting casts or scatters a signal, message, or thing in all directions. Whether it’s you, your content, your products or services, or your blog or website, broadcasting is done by continually spreading or popularizing a message quickly and widely via person-to-person communication. In addition to giving your audience reasons to stay on your website, use these tips to give them incentive to share your message:

  • Publish articles and guest write on relevant reputable websites or blogs and make it known by sharing it on social media.
  • Make meaningful connections on social media by creating relevant statements that pique your audience’s interest.
  • Pose questions that instigate responses beyond yes/no answers to cultivate discussions.
  • Share your articles, your peers’ and mentors’ articles, and other relevant newsworthy stories.
  • Encourage bookmarking, memberships, and rewards to maintain reader interest.
  • Continue growing your presence as a credible expert by writing a book, facilitating webinars, or more.
  • Stay positive, project success, and remain confident at all times (even if you communicate your past failures as a means to build trust).

Bottom line: Consider every avenue possible to cultivate and foster your credibility. Wield it confidently to draw in an audience. Continue nourishing them with quality, informative content to broadcast. By building a loyal audience that is hungry for your quality message, products, or services, you’ll catch the eye of publishers, organizations, and search engines as well as weather any storm they may send your way.

14 Comments »


1
ayo writes:

I enjoyed the informative guide provided on how to turn my website audience to broadcasters. I am already working on implementation of the tips on my site.
Thanks

Comment provided May 6, 2013 at 12:04 PM

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2
Virginia Nicols writes:

I have actually included a bright red notice, called ACTION ITEM, in my blogs to help people realize that THIS IS A CALL TO ACTION! I don’t use it in every one, of course.

Comment provided May 6, 2013 at 12:17 PM

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3
Tara writes:

Thanks for an excellent article. I thought you really nailed the basics on the head and spoke truthfully and with clarity.

Comment provided May 6, 2013 at 3:01 PM

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4
Angela Booth writes:

This is a wonderful roundup of things to do to get your business on track, and to keep it there.

I like the reminder to have calls to action on every page. It’s essential, but so easy to forget.

Thank you for this, Vanessa.

Comment provided May 6, 2013 at 3:13 PM

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5

Excellent, helpful, well thought-out and clearly expressed advice. Thank you!

Comment provided May 6, 2013 at 7:04 PM

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6
Gracious Store writes:

When people find something they like very often they share that with their families and friend. So if someone find a good article or website they will likely share that with those they care about.

Comment provided May 6, 2013 at 11:51 PM

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7
karen crossett writes:

Thank you for your encouragement and the tips provided here. It is always good to refocus on strategies.

Comment provided May 7, 2013 at 6:26 AM

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8

Patience and Perseverance with Quality content are bound to generate good traffic .ALWAYS.

Comment provided May 7, 2013 at 7:54 AM

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9
Rowland Wyss writes:

thx for the roundtrip,,,and the many tips you provided . I m glad to get all this strategies

Comment provided May 7, 2013 at 9:47 AM

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10
Randall Magwood writes:

I turn my audience into leads, and feed them a ton of free content (ex: emails, articles, blog posts, videos, etc) that can improve their lives. That’s a good way to keep people sticking around.

Comment provided May 7, 2013 at 6:52 PM

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11
Betty Eriksen writes:

Great article, and I especially appreciated the reminder for a call to action on each page of my website. Many thanks.

Comment provided May 12, 2013 at 8:22 PM

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12
Crystle writes:

I love your website! Terrific tips associated with this subject, thanks for posting about it.

Comment provided May 13, 2013 at 10:11 PM

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13
mandira mazumder writes:

I really did benefit from your Tips. I thank your website for this.
Regards..

Comment provided May 19, 2013 at 3:12 AM

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14
mandira mazumder writes:

Thanks Vanessa for such informative and intelligent tips. I do admire your website….

Comment provided May 19, 2013 at 3:16 AM

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