Conservation of Natural SEO

6 Organic Strategies

Search engine optimization is a precious resource. However, due to spam and dozens of other unsavory practices that pollute the Internet, this resource is being exploited at the expense of its natural inhabitants – the users.

Aim for organic or natural tactics to create a sustainable future for your website and its users using these tips!

1. Website Ownership

Own your website. Can you achieve success with a free-host provider? Yes, but there are a few things working against you. First, you have greater control over the design and architecture if you own your own website. Second, users and publishers are more inclined to trust websites that have a vested interest. And finally, free-hosts are prone to spam, which may result in search engine penalties.

2. Website Content and Structure

Natural SEO embodies originality, quality, relevance, navigation, and transparency on every page. You should test the quality of your website, page for page. Stay away from unnatural methods like doorway pages, shadow domains, and other deceptive practices. Clean up your website and implement measures to prevent any unnatural links coming from or pointing toward your website. (Tip: Check out Google’s Webmaster Tools to test the health of your website, understand your traffic and more.)

3. Quality, Original Content

Content advocates your authority in your niche and promotes stickiness (a lower bounce rate). Target your readers by ensuring a good user experience and use creative content both onsite and off. Submit articles to credible article directories, guest post on quality websites, create informational products, shoot videoes, etc. – get your original content out there to let your voice be heard and brand be seen by users and search engines. Reuse your successful articles to create valuable content for your website, social media, and more.

4. Social Interaction

Social is being integrated more and more into natural SEO every day. From +1’s to tweets to likes, links shared on social media sites have a positive exposure impact. Considerations of social interaction include authority, following, relevance, positive engagement, and diversity of sources. Some tips to encourage social engagement: keep it short, visual, regular, relevant, timely, and motivating (use a call-to-action).

5. Relevant Keyword Research

Using tools like Google’s Keyword Tool or your Traffic Search Terms, look for quality, relevant keywords that suit your platform and your audience. Use these keywords to brainstorm new content, but moderate your usage and integrate keywords properly to avoid unnatural SEO (avoid keyword stuffing!).

6. Long-Tail Method

Write dynamic, high-demand articles using the long-tail method. Using your keywords, reader-oriented benefits, and power words, create great dynamic long-tail titles within 65-70 characters. For example, “Weight Loss Tips” may be in demand, but it’s also in the highest supply (more competition). However, you increase your chances by targeting where demand is high, but the supply is much lower: “Weight Loss for Women Over 40: Top 7 Painless Tips to Drop a Size.”

Use the above natural SEO tips to foster a great user experience and a healthy web environment. What natural SEO tactics work for you? Let us know in the comments section below – we’d love to hear from you!

29 Comments »


1
Dimitri writes:

Good points,
Also using the relevant number of keywords is essential. Your keywords should not exceed 3-4 in one article.

Comment provided April 26, 2013 at 10:21 AM

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2

All the so-called “natural” optimization tips really don’t have a to a hill of beans because what matters most (especially to Google) is number of quality backlinks pointing to your site. Yes, having keywords in your Title tag is important as is having them in your page’s body text but at most that accounts for 10% of Google’s ranking algorithm with the other 90% the quality of Backlinks pointing to your webpage or website.

Comment provided April 26, 2013 at 10:43 AM

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3

Quality backlinks are hard to find now and days. Google took out directories that accounted for a good portion and business owners dont understand the value of linking together.

Comment provided April 26, 2013 at 10:54 AM

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4
David Blackshaw writes:

Thanks guys for a refreshing read regarding SEO. There’s a ton of info out there to digest and countless ‘experts’ promising to optimise your website for a fee. Nice to hear from someone not trying to push a service!

Comment provided April 26, 2013 at 11:56 AM

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No problem David, glad to hear we could help!

~Vanessa

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5
Dawood Jutt writes:

Nice article. It’ll help me in starting my new blog.

Comment provided April 26, 2013 at 12:04 PM

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6
Randall Magwood writes:

I think we all could use some seo tactics every now and again – especially since the algorithms change all the time. Great post.

Comment provided April 26, 2013 at 5:53 PM

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7
Thomas James writes:

There are a lot of myths out there about Google and what they expect from the marketers out there!
I think the article you wrote about that is exactly what they want.

They just want relative and quality content to provide the search they performed, Simply we forget Google is in “Business to Keep Their customers without them they could not exist! Just that simple.And Keyword stuffing will get you noticed and De ranked Fast! now

Google simply wants quality keywords that are actually being typed into the search bar as so they will come to Your Site
that has that search term in your content, Remember , Your

not doing S E O For the search engine any more. You are using S E O for goggle’s customers and you’ll rank faster and get more customers for your efforts.

So if you have ever had a business in what I call the dirt world
and you have not pleased them”Your Customers” in one way or another! You will! without a doubt “Fail”

Trust me on that.

Thank You Sincerely !

Thomas James
Thomas James Marketing

Comment provided April 26, 2013 at 6:07 PM

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8

Great article, you’re right about owning your own site, I would never put myself at the mercy of a free hosting service because you play by their rules. I’ve seen horror stories of people who’ve had years and years of time and effort thrown down the drain, I would rather have a little piece of mind and pay the $10 a month for hosting.

Comment provided April 26, 2013 at 9:39 PM

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9
Gracious Store writes:

Good post! Thanks

Comment provided April 26, 2013 at 10:20 PM

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10
Veerpal Singh writes:

Great Article! I read this article and really loved because there are all good tips which are needed in SEO.

Comment provided April 26, 2013 at 11:04 PM

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11
Zensilver writes:

Thank You, excellent tips and practical advise. Leverage is something I am realising is a “simple” way to grow and expand my business in a more focused and efficient way. Thanks

Comment provided April 26, 2013 at 11:33 PM

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12
Lance Winslow writes:

Yes, we must prevent these invasive species from destoying the food chain!

Comment provided April 27, 2013 at 1:29 AM

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13

Great tips given in easy terms. I would apply these tips for my site.

Comment provided April 27, 2013 at 2:44 AM

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14
Don Niam writes:

I have experienced that the quality content is what google is striving for. Being knowledgeable in your field of expertise would automatically relate to quality content. Of course that applies to creation of your own business website and not one you are building for someone else. it seems to be a never ending learning process for me. I am always adding new content and looking at my site from a buyers perspective. I am not on page one, but have moved my site up several pages just from paying attention to my site on a daily basis. Google Authorship seems to bear quite a bit of weight. I have not invested much time in back links. If we are on an even playing field and google, bing etc are seeking to remove the rubbish, then back links would not bear much weight in providing an interesting read. it sure does not hurt to have them, but it only makes sense in a competitive market to compete in accurate and informative information for the consumer or person seeking knowledge.
Good question posted, i have never commented on anything so this is my first.

Comment provided April 27, 2013 at 8:20 AM

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15

Thank you for this. I plan to set up a website to sell my self-published children’s books and have been researching various options. This simple to understand post gives me reason to take up my daughter’s offer of help rather than to go with an expensive web designer. Using these tips, I hope to incorporate content, including my EzineArticles, that google will approve of.

Comment provided April 28, 2013 at 5:21 PM

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16
Christos Stamos writes:

Great Article my friend. I will use your info in my website.

Comment provided April 29, 2013 at 3:20 AM

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17
Albert writes:

Yeah, above described ethical SEO strategies are quite worthy and result oriented.
Thanks.

Comment provided April 29, 2013 at 7:11 AM

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James writes:

Great blog that really deals with effective natural SEO. Unfortuntely there are still many bad seo techniques. I see it all the time, such as spamming sites, keyword stuffing and copying others content. Google will catch up with them with one of there panda and penguin updates.

Comment provided April 29, 2013 at 10:09 AM

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19
Michael writes:

I enjoyed this article and found a couple of points I had forgotten so it was a nice refresher. Keep up the good work and thank you!

Comment provided April 29, 2013 at 3:18 PM

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20
Zahzel Rose writes:

Thank you for the short and informative post.

As the others – it’s nice to hear/read online without having to be sold.

Comment provided April 29, 2013 at 8:31 PM

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21
Amy writes:

All the algorithm updates have forced us to reconsider our seo strategy’s. Having good quality content is now more important than ever and is definitely on our list.

I am still amazed to see flocks of newbies who still think trying to spam (my) sites with automated tools is a SEO strategy. I would highly encourage them to read this post.

Comment provided April 30, 2013 at 7:02 AM

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22

Its great to see someone bring SEO back to its roots with all the talk of guest posting and more modern backlinking strategies in the industry as a result of Penguin and Panda. Thanks also for not selling any SEO services in the post. That being said to those who tote backlinking as the root of SEO you are 100% correct, however without an optimized internal architecture and link structure, driving a million quality links to a site may not even help with your rankings.

Comment provided May 2, 2013 at 3:35 AM

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23
Lucy Thornton writes:

All good tips – especially about long tail keywords.

I also agree with Thomas James – there is no dark art to SEO, it’s simply about being the most appropriate website for what your target audience are searching for.

Design your site and write your copy for the customer, not the search engines, and you’re halfway there.

Thanks again for a good read, Lucy

Lucy Thornton
Perfect Balance Marketing

Comment provided May 2, 2013 at 9:05 AM

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24
Myhox writes:

SEO is all about strategy. If you have effective strategy to defeat to your competitor blogger then it will enrich your position.
Quality wrting is helpful to get oranic traffic and high PR backlinks to your site.

Comment provided May 8, 2013 at 10:38 AM

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Pmsltech writes:

Thanks for highlighting the key features of natural SEO. The white-hat SEO techniques will further help many website owners to minimize the impacts of frequent search engine algorithm changes.

Comment provided May 8, 2013 at 9:29 PM

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Dennis Aarts writes:

Very good post. Thanks for sharing!

Comment provided May 15, 2013 at 7:42 AM

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27
Linda writes:

Than you for summarizing the key features of organic SEO so succinctly. The information on the Long-Tail Method for article titles was interesting and gave a good example of okay and better titles. Thank you.

Comment provided September 9, 2013 at 8:49 PM

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28
Manshu writes:

Amazing and useful content. I agree with your content. Google panda and penguin is updated and this is very harmful for a website if you not use this tips. Good job.

Comment provided May 15, 2017 at 7:05 AM

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