Article Titles Demand More Effort to Avoid Wasting Time

Are you putting enough effort into your titles?

Writing a superb article may not be enough to gain exposure, build credibility, and increase traffic. Before readers and publishers read your article, you have to hook them with a compelling and descriptive title.

Fall short of a great article title and you may have wasted the time you dedicated to your article body, Resource Box, and your website. Why?

Competition for your reader’s attention is fierce. In addition to the 10 results displayed per search engine results page (SERP), there are the ads that also vie for your reader’s attention.

In SEO Writing: Why Your Headline Demands 15% Of Your Writing Effort, Expert Author Scott Casey explains why great headlines are a critical component and why there is more to writing titles than meets the eye:

… the time you put into your headline is 15 minutes …

15 minutes = 900 seconds; 900 seconds divided among 500 people = 1.8 Seconds of Your Time and Effort per Person!

That is why I say that it might seem a little slow and frustrating at times when creating a good headline, but that effort is actually very small for each person who will see it.

… I would consider 1.8 seconds per person to be a great investment!

As Scott illustrated above, great article titles will more than pay for themselves in the time it takes to write because “if you can’t get anyone interested in visiting that web page to read what you wrote, then all of your effort spent on that great piece of writing is wasted!” (Check out Scott’s original article, SEO Writing: Why Your Headline Demands 15% Of Your Writing Effort.)

Take that little extra effort in writing your article titles to ensure you add value (not waste) with these tips:

  • Be relevant, descriptive and maintain brevity
  • Use proper grammar, capitalization, and spelling
  • Use active voice with positive power words
  • Aim for 65-70 characters, including spaces and punctuation
  • Write for humans, not search engines
  • Distribute keywords evenly using the Long-Tail Method
  • Be exclusive and original in your niche
  • Be unique to your article portfolio

Save writing time and gain dozens of ideas with free optimized title suggestions! Check out Increase Your Exposure and Traffic with Prewritten Titles.

Expert Author Scott Casey is an EzineArticles Premium Platinum Member. You too can become a Premium subscriber to gain significantly higher speed, confidence, control, convenience, freedom, and intelligence than you’ve already come to expect from our free membership. Sign up today:



It’s true that Title of Article is crucial to induce the visitor to read the entire piece.

Comment provided April 17, 2013 at 9:50 AM



A well-written article title is not only important because it will attract potential readers but also because it is the single most important on-page element that Google considers when ranking your article in its search engine. However, you should keep your title to 60 characters or less not the 65-70 mentioned above because Google only indexes the first 60.

Comment provided April 17, 2013 at 10:31 AM


Ilia writes:

Good title is a main board for visitors, how you introduce your content depends how you write suitable title for your content, so this is really valuable information which all internet marketer should know.

Comment provided April 17, 2013 at 11:42 AM


Baljit Rai writes:

A Good Article relative to what Searchers are looking for would help to get more customers through Search Engines

Comment provided April 17, 2013 at 4:39 PM


Chad Jones writes:

I spend a lot of time crafting my headlines. I make sure it has both or either long-tail as well as in active voice. Based on experience, it increase CTR and lowers bounce rate… Of course, if the article content is interesting and informative.

Comment provided April 17, 2013 at 5:13 PM


Johnny Galli writes:

If the article would attracted to people, the title is very important.

Comment provided April 18, 2013 at 3:51 AM


Ilia writes:

I am writing title for my site, when i know exact of what really should visitor want to see and how they are finding suitable information, how they write title to find needed information of what they want really. it’s sometimes difficult more then post of how to write exact title for your post.

Comment provided April 18, 2013 at 9:00 AM


Rudee writes:

I find trying to write a catchy title is hard. I am now writing the articles first and then thinking of a title that will draw people in. If the title doesn’t get you to read the rest of the article, it really doesn’t matter what you wrote.

Comment provided April 18, 2013 at 9:02 AM


Randall Magwood writes:

I strive to make my article titles no more than 70 characters. It really is a copywriting job when it comes to writing good article titles. The more you learn about how to write good article titles, the higher the chances are at having people click on your website in the search engines.

Comment provided April 18, 2013 at 2:47 PM



Thanks for the helpful tips, having a title that draws your visitors in is half the battle!

Comment provided April 18, 2013 at 6:50 PM


Gracious Store writes:

Well said! title of every article is very important to draw the attention of the reader

Comment provided April 19, 2013 at 5:12 PM


packers and movers gurgaon writes:

Nobody would be happy to see his or her time wasted after he gets nothing by reading an article. That’s Nice topic. :

Comment provided April 21, 2013 at 5:35 AM


vansumo writes:

Titles are important not only in that it’s seo applications within your own life. To attract customers to the first thing I need is a title that summarizes the needs of customers, generalize their products.

Comment provided April 21, 2013 at 11:36 PM



Writing is tedious. So it matters the efforts invested in it, is considered meaningfully. Nobody will waste his/her time reading an article which does not provide the need or want for him /her. Articles to be attractive comes right from the heading. A brilliant content can miserably suffer rejection from readers, if its header fails to attract them. It’s important to creatively put heading that can attract; hence provide significant benefit to the writer.

Comment provided April 22, 2013 at 7:26 AM


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