Writing a superb article may not be enough to gain exposure, build credibility, and increase traffic. Before readers and publishers read your article, you have to hook them with a compelling and descriptive title.
Fall short of a great article title and you may have wasted the time you dedicated to your article body, Resource Box, and your website. Why?
Competition for your reader’s attention is fierce. In addition to the 10 results displayed per search engine results page (SERP), there are the ads that also vie for your reader’s attention.
In SEO Writing: Why Your Headline Demands 15% Of Your Writing Effort, Expert Author Scott Casey explains why great headlines are a critical component and why there is more to writing titles than meets the eye:
… the time you put into your headline is 15 minutes …
15 minutes = 900 seconds; 900 seconds divided among 500 people = 1.8 Seconds of Your Time and Effort per Person!
That is why I say that it might seem a little slow and frustrating at times when creating a good headline, but that effort is actually very small for each person who will see it.
… I would consider 1.8 seconds per person to be a great investment!
As Scott illustrated above, great article titles will more than pay for themselves in the time it takes to write because “if you can’t get anyone interested in visiting that web page to read what you wrote, then all of your effort spent on that great piece of writing is wasted!” (Check out Scott’s original article, SEO Writing: Why Your Headline Demands 15% Of Your Writing Effort.)
Take that little extra effort in writing your article titles to ensure you add value (not waste) with these tips:
- Be relevant, descriptive and maintain brevity
- Use proper grammar, capitalization, and spelling
- Use active voice with positive power words
- Aim for 65-70 characters, including spaces and punctuation
- Write for humans, not search engines
- Distribute keywords evenly using the Long-Tail Method
- Be exclusive and original in your niche
- Be unique to your article portfolio
Save writing time and gain dozens of ideas with free optimized title suggestions! Check out Increase Your Exposure and Traffic with Prewritten Titles.
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