Are You a Tortoise or a Hare? Kimberly Kinrade on Writing and Publishing Patience

Determination and Patience Wins the Race

You know the fable: A tortoise and a hare, two unlikely contenders, race. The tortoise patiently and slowly plods toward the finish line. The quick and speedy rabbit, over-confident in his ability to finish the race before the painstakingly slow tortoise, takes a nap. The result?

“You snooze, you lose.”

The hare wakes up, scrambles to finish the race and finds the tortoise celebrating her victory.

Expert Author Kimberly Kinrade related this stellar analogy to us in her delightful article: “The Tortoise and the Hare: A Tale of Two Authors.”

In her rendition of this great tale, Kinrade compares two authors: Mr. Hare and Ms. Tortoise. Both have goals to sell their book; however, they take very different approaches. Mr. Hare’s “get rich quick” methods (e.g., spamming, soliciting irrelevant reviews, and one-dimension platform) vs. Ms. Tortoise’s quality-driven methods …

Successes of Ms. Tortoise

  • Focused on producing a quality product (from writing to presentation)
  • Built exposure with interesting content via blogs
  • Tweeted value to her followers
  • Engaged and built relationships with her audience and peers
  • Published a second book to an established fan base from her first book

Mr. Hare may have taken the lead in the beginning, but his spammy methods burned out his platform (i.e., he snoozed on a quality user experience) and he lost steam. Determinedly and patiently, Ms. Tortoise overtook Mr. Hare in the race and won.

The Moral of the Story

  • Continue attracting new readers with a steady flow of stellar original content
  • Create an Expert Author identity by increasing transparency and consistent branding
  • Develop relationships with your fans by keeping up in social media, blogs, articles, and more

We’ll leave you with these final thoughts from Kimberly’s fascinating article:

“Don’t give up, but don’t get so wrapped up in the game that you lose sight of the work.”

Stop by the original article, “The Tortoise and the Hare: A Tale of Two Authors,” by Expert Author Kimberly Kinrade and share a comment!

Whether you’re new or have been an Expert Author for years, what’s your article writing “moral of the story” or the lessons you’ve learned? Share it in the comments section below – we’d love to hear from you!

12 Comments »


1
jeff kane writes:

Every one knows this story well although I never heard it put quite like this before. I do agree that before you start running the race its best to step back and do some homework for the long run, you’ll be much better off.

Comment provided March 14, 2013 at 1:31 PM

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2
Lance Winslow writes:

“Her victory” why you sexist blogger! Ha ha ha. Actually it is the human who realizes that if he waits at the finish line he can have both rabbit and turtle meat for supper.

Comment provided March 14, 2013 at 4:46 PM

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3

Greetings! Very useful advice within this article!
It is the little changes that produce the most significant changes.
Many thanks for sharing!

Comment provided March 14, 2013 at 7:23 PM

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4
Joshua Nyamache writes:

The story of the hare and the tortoise is an inspiring one when it comes to success. There are people who start so well but in the middle of their journey to success they get lost. They get lost because they start following ways that will not make them to attain success. While there are those who don’t rush, they take it slow because they want to be sure; they want to follow accurate ways that will lead them to success. Such people do succeed eventually.

The big question is: are you following the right way or are you using the get quick rich ways that will never lead you to attain success? Don’t get lost on your way to success. Take it slow but sure and success will be yours.

Comment provided March 14, 2013 at 11:40 PM

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5

Sure, slow and steady is the journey but hey, one should not be too slow as to be overtaken on the way after the opponent’s snoozing. The message is that one should be slow, steady and focused.

Comment provided March 15, 2013 at 6:38 AM

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Joshua Nyamache writes:

@Juliana Onwumere, I do agree with you. The message is slow, steady and focused. Maintaining the quality of the content that is really excellent, giving the reader useful information that helps in problem solving.

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6
MOHAN THULASINGAM writes:

Absolutely true.The slow and steady always wins any race. Many students who were average in their studies have turned out to be successful administrators, leaders,authors,painters, poets,etc…in their later part of the life.

Comment provided March 15, 2013 at 12:20 PM

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7
Larry Nabiong writes:

It is not about the race; it is more about the journey to completion. It does not matter you finish first or last, what matter was either the fun, or the excitement, the grieving over rejection, etc…then the final victory of having learned something from the ordeal or what… of getting the experience…of gaining a thing or two…and being more hungry to quest for more journeys to compete with self towards the process of unending quest for excellence and– personal success.

Comment provided March 15, 2013 at 9:04 PM

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8
Gracious Store writes:

Thanks for the encouraging story! Sure there is no substitute for persistent hard work. It could take some thing to reap the reward, but it worth the patience

Comment provided March 15, 2013 at 11:34 PM

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9
Musarath writes:

A very inspiring article, specially for a new comer like me in this field. As the story of Hare and the Tortoise goes slow and steady wins the race, that’s very natural for every one who have started, in the curiosity for the things to be done, get struck in scams. It is better to start slowly and steadily with a proper homework. Again I would thank for a inspiring article.

Comment provided March 16, 2013 at 12:51 PM

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10
Randall Magwood writes:

My moral of the story when it comes to article writing is that you have to be persistent, and write alot to see good results. Slow and steady wins the race, so write 1 article per day and slowly reap the rewards of your efforts.

Comment provided March 16, 2013 at 11:11 PM

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11
Joaseph Dabon writes:

Great analogy. But should have been expounded more. I think the presentation was too hare(ish).

Comment provided March 17, 2013 at 8:46 PM

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