Content for Content’s Sake Is the Gateway to Spam
No matter where you look, there it is: spam, a.k.a. “content fluff.”
Content fluff is like reading empty calories – insufficient nutrition, unsatisfactory lack of richness, and it’s frustratingly found at every turn. It’s written for the sole purpose of posting content in an attempt to create backlinks. From this morning’s content-fluff haul, here are a few spammy no-nos that I’m sure drive you nuts too:
On Twitter … “I’m laughing so hard at this picture of u someone found” (insert ambiguous link here) …
From a guest blog comment … “Nice post. I used to be checking continuously this weblog and I am inspired! Very useful information specially the remaining part :) I handle such info much. I used to be looking for this particular info for a long time. Thank you and best of luck.” …
And of course, the ever popular email junk … “ENLARGE YOUR MANHOOD 2-4 INCHES PERMANENTLY?” …
It’s no wonder Internet users are incredibly skeptical and search engines must take drastic measures to ensure quality! And they’re not alone.
A Study in Content Fluff
How can you identify content fluff? The key indicator is the reader’s take away or the WIIFM (What’s In It For Me; the benefit the reader will gain after reading the article). Typically, the benefit is delivered in the form of an original and informative tip, insight, or technique.
In content fluff, the take away consists of content that merely recommends the reader to “search online,” “find a good website,” or any another variation therein. It’s obvious to readers, publishers, and search engines that content fluff is used to try to build backlinks because it is poor in quality and there’s no benefit to the reader. Not sure what we’re referring to? Take a look at the following snippet:
Article Title: “Tips on Finding the Best XYZ”
“… Start things off with a simple online search. There are a lot of XYZ stores out there and it is quite possible that there is a decent one in your area. It might just take a bit longer than you expected to find it, so you will need to have a bit of patience. Or maybe there is a specific XYZ that you are looking for and you have really had a considerable amount of trouble finding any XYZ store that has it. In a situation like this you can be pretty much sure that you are up for a good XYZ hunt, which is not all that bad if this kind of thing is exciting to you …”
That’s it – 118 words and zero take away. Here’s why this shoots up a red flag for lacking quality content:
- The article fails to deliver its promise: “Tips on Finding the Best XYZ.”
- The reader wanted to know the best way to find XYZ; recommending a step the reader is already performing is a poor user experience.
- The information is unspecific, unoriginal, and doesn’t provide informative value – it isn’t saying anything at all.
Content fluff, like the above example, doesn’t provide the highly targeted traffic you desire – it will only end in a poor user experience, a rejected article, and a potential website ban by search engines.
The Big Dilemma of Content Marketing
Content marketing and article writing have attractive results, i.e., exposure, credibility, traffic, and in many cases even fame. It’s no wonder success-hungry individuals flock to article writing in droves! However, many forget one critical element that makes it so successful:
Your tips, strategies, techniques, case-studies, analysis, opinions, and commentary based on your own perspective integrated into quality, original articles enhance your authority, strengthen your credibility, and build exposure. Without experience and your original perspective, you lack the necessary expertise to truly be an Expert Author.
Perhaps you’ve hired an SEO firm to publish articles on your behalf. One common dilemma of this type of firm is the content writers are not experts in the niche for which they are writing; therefore, they lack the personal insight and experience to write an informative article. Similarly, there are many new authors who have chosen a niche of which they lack a firm grasp and also lack the expertise needed to write an engaging, compelling article.
This presents an impasse: To be successful in your efforts, your articles must be informative and share your exclusive and original content. Expand your horizons by performing the necessary research on topics that will benefit your audience! Integrate this information with your own commentary or insight on a particular topic.
Give your readers “nutritional,” quality, original content that is compelling, informative, transparent, and relevant to create powerful results. Maintain focus on these elements, ensure your insights shine, and you’re already well on your way to success.
Heed the warning signs of spammy, unoriginal content. Discover more in the Top 7 Tips to Identifying Unoriginal Content.