3 Toxic Website Practices to Avoid!
You spend your precious time focused on gaining exposure, building an audience, and writing great content that will benefit your readers. Why waste all of your energy and everything you have gained by linking to a toxic website?
What’s a toxic website? All of your off-site, exposure-building strategies – from article writing to social media – help you build trust with your readers in order to gain credible traction and traffic back to your blog or website. However, if your website has poor-quality traits that lead visitors to click away because of a poor user experience, your website is a poisonous burden to your efforts.
There’s always a remedy! Improve the quality of your blog or website to encourage visitors to stay on your webpage (and convert visitors into clients) by avoiding these top 3 website mistakes.
1. Pop Ups and Exit Pop Ups
If you feel the need to utilize a pop up of any kind, stop right there. There’s a reason Web browsers have add-ons that block pop ups – pop ups are universally irritating. Avoid appearing desperate and annoying by considering what you’re attempting to achieve with the pop up and if there is another design element you can incorporate in the webpage as a whole.
2. Infinite Scroll
Scrolling inhibits a visitor’s ability to immediately see everything that’s relevant to them on a webpage and it’s considered tedious. Websites like Facebook and Pinterest can successfully use infinite scroll because they don’t have to curate content – their users do. Organize your website content by creating categories, limit scrolling to 1-2 screens, and make the navigation easy.
3. Automatic Audio or Video
Visitors love video and audio, but on their own terms. There’s nothing more jarring then audio unexpectedly leaping into a user’s environment. Let your visitor decide when they want to watch or listen by giving them the opportunity to start and stop the audio. If there’s no purpose to adding audio besides aesthetics (e.g., background music), avoid it.
Bonus Mistake: Filler Content
Content will help you get your website on page one, right? No. Any old content can HURT your rank and your credibility. Only great content will help you increase your credibility and rank. Great content is content that is creative, informative, relevant, helpful, clever, quality, etc. It’s not spammy, stuffed with keywords, repetitive, or riddled with incorrect grammar. Consider your content as an extension of yourself. No matter where it is, your content reflects you and what you offer the reader. Spend time with your content: Ensure it’s relevant, benefit-oriented, and proofread. It’s so important.
Why limit everything you have to gain? Avoid these mistakes and get on the right track to a quality blog or website. Want more quality practices? Click here to discover whether your website is a high-quality site with these 5 litmus tests for Expert Authors.
What poor website practices would you like to add to this list? Alternately, what are some fantastic features that you look for in a website? We’d love to hear from you!