Grab Hold of Your Audience and Keep Their Attention By Providing Expert Advice That Resonates
If you’re simply writing “for” your targeted audience without fully grasping how to engage them, then you may be missing an important component. After performing the strategic research, you now know what your audience wants to hear, but do you know how they want to hear it?
Writing compelling articles and motivating readers to truly become vested makes a tremendous difference in activating your call-to-action with terrific click-through power.
Showcase your expertise and intrigue your audience with these article writing tips:
Write Compelling Articles With These 5 Strategies
1. Appeal to Emotions
What drives you? What do you feel directly before you take action? Desire, fear, hope, and flattery are examples of common emotional appeals. A desire to succeed is an excellent foundation to keep in mind while writing articles. Readers are searching for information from you to succeed in their niche. This is where big picture thinking comes into play (i.e., seeing the entire perspective on a topic, situation, or issue). How do you use this notion to attract (and keep) readers? Add a bit of spark:
Standard title: “5 Article Writing Tips”
Emotionally charged title: “Get Your Articles Read: 5 Powerful Writing Tips to Succeed”
2. Use Power Words
Let your audience know you’re talking to them! Power words, such as “you” and “your,” engage your reader and make them feel unique and singled out. The Internet is utilized by hundreds of millions of people every day, so making your readers or the visitors to your blog or website feel welcome in a personal way is essential in ensuring they return.
Standard text: “In order to become a freelance writer, one must practice in their free time as much as possible.”
Powerful text: “Do you want to become a freelance writer? Practice as much as possible during your free time to achieve your goal!”
3. Answer Potential Questions
As an Expert Author and a commander in your niche, you’re aware of any possible inquiries your audience will have in response to your message. “What ifs,” will inevitably cross your readers’ minds. Don’t leave them hanging! Answer those potential queries and bring up possible objections within the same piece. This will gain their trust and also exhibit your credibility on the topic. For example, if you’re writing about finding time to write more often, a prospective reader might automatically object (cue Sweet Brown’s “Ain’t nobody got time for that!”). Sooth any objections by proposing how easy it is to schedule time during free periods of their day because the rewarding benefits they will gain will far outweigh their doubts.
4. Repeat, Repeat, Repeat
Repetition is key! It takes the typical person about three weeks to form a habit. You have a minute percentage of time to ingrain your message in your readers’ memory. Integrate your desired theme and your key take away (WIIFM) several times throughout. For example, begin your text with the sentiment, “Practice writing in your free time as much as possible,” and end with the similar notion, “Be sure to use your free time wisely by practicing your writing as often as possible.”
5. Stay Short and Sweet
Repeating your message doesn’t mean being verbose or derivative! We naturally process information best in short, manageable chunks. Long, drawn-out paragraphs become overwhelming and the direct message is lost in the shuffle. This doesn’t mean your style needs to be brusque (“succinct” doesn’t mean “brash”). Be concise and thorough to be efficient. Provide your audience your expert opinion in reasonably sized passages or numbered lists to keep them interested and wanting more.
Do you use any writing guidelines to keep you in tune with how to stay connected to your readers? Let us know – we’d love to hear from you!