“Stop wasting your time writing articles your audience isn’t interested in. Build exposure, increase credibility, and create incredible value for yourself and your audience by writing articles your audience wants to read and share.”
Sounds reasonable, right?
You sit down, ready to channel your value into an article, but there’s a catch … you don’t know who your audience is!
Use these tips to discover who your audience is and how you can open the door to new audiences.
Top 7 Steps to Find Your Ideal Audience
1. Who Are They?
From family to customers or clients, identify each segment of your current audience.
2. Who Do You Want?
Identify new segments that you ideally want to add to your current audience. Consider their obstacles or their needs that prevent them from deepening their involvement with your platform.
3. Create Profiles
Create a persona for each of your audience segments. Consider demographics, hobbies, professions, needs, wants, troubles, knowledge, perceptions, and common goals. Identify what value you’re able to tailor to each segment.
4. Find the Hard Truths
Ask, survey, etc. Find out what attracts your current audience to your platform and what’s holding your ideal audience back. Is it not knowing everything that’s available to them? Is it because they don’t think it’s for them?
5. Join Your Audience
Research, network, and subscribe. Gain a strong footing in your niche by understanding how others in your niche are engaging with their audience. Identify the buzz they create, what they write about, and how they engage with their audience (e.g., social networks, newsletters, tweets of recently published articles, etc.).
6. Engage, Engage, Engage!
Start engaging, commenting, and writing useful content that solves problems, answers questions, and overall provide interesting topics that are being sought out by your audience.
7. Uncover Search Terms
Use your 5 Traffic Search Terms to find out how your current audience is searching for you as well as how new audience members find you! Continue refining these terms to write new articles as you work to find and refine your audience.
“Knowledge is power.”
Knowing the above top 7 tips will help you strategically plan all aspects of your platform, not just article writing. Consider who you are, how you create unique value for each segment of your audience, and what informative solutions you can offer for their benefit. Give your efforts power with these tips to deepen your current audience’s involvement, increase and diversify their participation, foster their loyalty, as well as open the door to new audiences.
Did you know Premium subscribers get up to 30 top Traffic Search Terms?
Non-Premium members (i.e., Basic, Basic Plus, Platinum, and Diamond) only receive the top 5 keywords readers used to find their articles. With a Premium subscription, you will get up to 30!
This added intelligence allows you to:
- Integrate rich keywords into your article titles to reach audiences.
- Incorporate targeted keywords into your Resource Box to increase your search power
- Refine keywords and articles to help you precisely find your ideal audience.
- Achieve a competitive edge in your niche with the added intelligence!
Upgrade your EzineArticles membership with a Premium subscription today: https://EzineArticles.com/Premium/
How do you tune in to your audience? Share your comments or questions – we’d love to hear from you!