Do Your Titles Speak to Readers?
Your article says volumes about your expertise, as it rightly should. After all, who knows better than you what your niche is about? But what about your title? Does it merely whisper of the content that your article delivers, or does it catch your reader’s attention and immediately highlight what’s already on their inquiring mind?
When you sit down to write, think about what your audience is looking for. You already have the meat of your content ready to display in your article; your job now is to show them what you’re serving up with a clear picture of what they’re about to digest. Your title should be the tasty morsel that will have them exclaiming “love at first bite!”
Why Your Titles Are Important
With information bombarding us every day, everyone’s used to filtering out derivative content. Your readers are choosy in their quest for good, juicy tidbits of info. They want content that’s unique and can deliver on their behalf. Your title needs to “stand up” so to speak since your audience is constantly sending out a call to attention to you, the Expert Author. You have the opportunity to assert yourself and your brand, and your title is the first impression you make; no one gets a do over.
Points to Remember With Your Title
- Avoid spammy, keyword stuffed titles. A title that’s grammatically correct will reach your reader much better than one that’s bogged down with junk.
- What’s your point? Is it dull or sharp? Try to express in as few words as possible what your article is about. The first few words your reader sees will determine whether they continue on to view your content or simply pass up your article.
- Tell the truth. Being poked with Pinocchio’s nose hurts; so don’t do it with your title. Deliver on your title’s promise and build trust with your audience.
- Be clear and transparent. Is your title squeaky clean or is it cluttered? Don’t trip up your reader with a confusing title.
Need Help? Save Writing Time and Get Optimized Title Suggestions
Let’s face it, ideas don’t always fall from the sky into your lap. If you’re having a tough time coming up with a title, or just need some ideas, prewritten titles can help you save time and gain exposure. In your My.EzineArticles.com account, you will find Title Suggestions within the Write & Edit tab. Written by our title writing team, these titles are based on top searched keywords and phrases as well as the thoughts and questions currently trending in your niche.
Don’t believe the Title Suggestions will work for you? Meet Expert Author Janet Alston Jackson, who told us about how she found success with her Title Suggestions:
“… I gained instant traffic to my website, people joining my list, and a potential huge contract because of the suggested titles from the EzineArticles Writing Team. I am using these suggestions weekly so I don’t have to guess what people are looking for. Over the years since I have been writing for Ezine Articles (2008), I may have gotten four hits on a title in a week. When I tried a suggested title from EzineArticles, “How to De-Stress After an Argument,” I got 18 hits in one day from the EzineArticles site and 20 on my personal blog. Almost 40 views just in one day.
“I knew article writing was the key for me to market, but I just wasn’t getting the traffic. Now I am FIRED UP!!! Way to go EzineArticles!!! I feel you are part of my team.”
Click here to find titles that will not only help to optimize the subject of your article, but also inspire future ones!