Getting the Most Out of Your Resource Box
If part of your article writing strategy is to build more exposure for your brand, then even the most informative, quality article can fail to yield results if the Resource Box is poorly utilized.
Let’s say you’re browsing books and find two books with nearly identical titles that cover the same topic: Book A and Book B. You look at the back covers for more information: Book A provides a synopsis of the book and a few accolades from noteworthy people or organizations. Book B provides the book’s synopsis, accolades, and a brief biography of the author describing why she is noteworthy and additional works of hers that you might find of interest.
More often than not, Book B is the choice of consumers. Why? They don’t like playing guessing games and they want to trust their source of information. When that information is readily available, they will go with the informed choice.
Similarly, a reader is more likely to want to connect with a source they can readily trust and the Resource Box is the article’s version of a dust jacket. To provide you with more precise Resource Box optimization tips, I consulted the experts who are in contact with every type of article you can think of: EzineArticles Editors.
Here are 5 Resource Box tips EzineArticles Editors recommend Expert Authors practice to get the most out of their article writing efforts.
- Promise and deliver. Links are not games of chance. Links are unspoken promises to your readers: “If you click here, I will take you to exactly where I’ve promised I’ll take you.” Meet their expectations. Always direct the reader to a link that’s exactly where you promised them in the Resource Box’s context and anchor text.
- It’s all relative. The content in your Resource Box (including your links) must relate to your article. If you write about your interests, like pianos and puppetry, make sure you have links that relate to both of those interests independently. If your article is about pianos, then make sure your Resource Box touches on pianos and then links to the related piano sections of your platform (not the puppetry sections). Your piano readers don’t care about your puppetry interests and vice versa. They want information that reinforces your credibility and their trust in you.
- Don’t forget the link. You gain no ground by not providing the reader a link. Combined with a call-to-action, a clear direction to find out more about you, your organization, and your product or services can create a powerful directive for readers. Perhaps you don’t have a website; even if it’s your LinkedIn page or Twitter handle, always provide a relevant link for the reader to connect with you (e.g., your social media profiles, personal blogs, or personal brand sites).
- Keywords go in the keyword field. Avoiding clouding up your Resource Box message with superfluous keywords that turn readers off. The EzineArticles’ submission form includes a keyword field that is the perfect place to add your relevant keywords.
- Focus on your message! Forget the bells and whistles of SEO, keywords, etc. and don’t leave your readers in limbo. Focus on the message you are trying to convey to readers: your crediblity and what else you can offer them. Recall that Book B dusk jacket: Provide a brief message that shows why you and your organization are noteworthy, provide relevant products or services, and drive a call-to-action that piques your readers’ interest to visit your blog or website.
Don’t miss out on a great opportunity to connect with your readers and build your exposure. From the EzineArticles’ editorial front lines, use these top 5 tips in your next article today! Do you have any other tips you would like recommend to fellow writers? We would love to hear what you have to say. Please feel free to share your comments with us below.