Looking Back Article Template

Shared Events Attract Attention

Humans generally aren’t classified as “lone wolves.” We like to connect, interact, share, and simply be together. Think of big events that happen – whether it’s something tragic, something political, something environmental, or even something joyful – we talk, we protest, we advocate … we do.

Taking a look back reminds us of our shared history, experiences, and discoveries. Whether it’s nostalgic or the desire to do bigger, better things in our lives and business, it provides us with a foundation to look to our future. That’s why writing a Looking Back article is a great way to connect with your audience and increase engagement.

The Looking Back Article Template

First, make a list of great, shared events that have occurred in your niche or events that have influenced your niche. Select the top 5-7 events that had the greatest impact on your niche. Did these events have a common element? Did one event cause another event? Next, write an article connecting these events together in a concise format for your readers using the following template:

1. Introduce – Write an introduction that grabs your reader’s attention in the first 2-3 lines and then projects what your article is about in the last line. Provide readers with a relevant shocking argument, stirring fact, or startling confession that looks back over your niche or the culmination of an event.

2. List an Event – Provide a headline of the event. Consider, if this were in the newspaper, how would the headline read? Below each headline, describe what the event was and how it impacted your niche. Avoid providing specific dates as this could make it appear like a press release, rather than an informative article.

3. Continue – Repeat Step 2 until your list of top 5-7 events is exhausted.

4. Conclude – In your conclusion, summarize briefly the take away of all of these events. Provide a prediction of what will happen in the future.

Connect with your readers by taking a look back and sharing your analysis of an event, the year, or even the century as it relates to your niche.

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Have you written an article using the Looking Back style? Share your article and experiences in the comments section below.



What a great suggestion!
Thanks for providing a template, too!

Comment provided December 14, 2012 at 11:43 AM



I purchased the article templates when they went on sale for Cyber Monday. They are great and a steal at the regular price. Highly recommend…two thumbs up!

Comment provided December 14, 2012 at 2:49 PM


Hi Christopher,

We’re happy to hear you are benefiting from the article templates! Keep up the great work!



Lance Winslow writes:

I’d say start making a list of those industries and sectors that you specialize in and make some notes and get these articles in within the next couple of weeks, you’ll be glad you did. In past years I’ve had hundreds of these types of articles picked up, replayed, and then displayed in email newsletters, websites, and in the main stream media – it works – do it.

Comment provided December 14, 2012 at 7:26 PM


Randall Magwood writes:

I like this article template. Serves as a way to show how far someone has come from their walks and efforts in life.

Comment provided December 14, 2012 at 8:07 PM


Nasir writes:

Now I feel that article writing is much easier for me thanks for sharing this lovely template

Comment provided December 15, 2012 at 12:49 AM


Apl Lou writes:

It appears a very good guideline, and yes, definitely I would like to try it out in my next article writing.

Comment provided December 16, 2012 at 1:30 AM


baskaran writes:

Thanks for this Amazing blog, keep up the good work.

Comment provided December 17, 2012 at 4:45 AM


Mary Janet writes:

Yes, I believe the looking back article template can be a good way of beating the writers block. Sometimes you think of what to write for your next post and you are really blank. That is where article templates come in to help.

It works best in most niches while in a few others you really have to think hard to implement it.

Comment provided December 27, 2012 at 3:03 AM


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