How to Use Traffic Search Terms to Brainstorm NEW Articles

What Are Traffic Search Terms?

Traffic Search Terms are the actual terms or keywords readers used in their search query to find your published articles.

When used naturally, your Traffic Search Terms can help you brainstorm new article titles based on your audience’s current interests and needs. They will also improve your ability to be found on search engines and increase your click rate.

How Do You Get Them?

Log into your account and select the Performance tab. This will automatically open to your overall Traffic page (also available on the Performance tab’s left-navigation menu). In the Article Performance Grid, select the hyper linked Views number of an article. This will take you to the article’s Traffic performance page where you will see the Article Performance Totals and Article Performance Chart, as well as the Traffic Search Term Grid.

WARNING: Handle with Care!

Bear the following tips in mind when using your Traffic Search Terms:

  • Using these search terms is not a license to rewrite or spin your article. Always provide original, quality content.
  • These terms are entered by the search user and may not be grammatically correct. Provide the correct spelling and grammar in your articles.
  • These search terms are likely to change over time. Use the most recent Traffic Search Terms (up to one month) to target your current readers.
  • Terms unrelated to your article topic or niche will occasionally appear; only use the terms that are 100% relevant to your niche.
  • All terms should naturally be incorporated in your articles with proper grammar (don’t force them where they don’t belong).

Tips to Brainstorming Title Ideas Using Traffic Search Terms

Your niche is multifaceted. One topic can yield dozens of ideas – that’s why it’s so frustrating to see inexperienced authors rewrite the same old articles! Sure there may be a small amount of overlap, but each topic should be fresh and provide a new experience. Brush up on your title writing skills to ensure your titles are captivating. Check out these 10 title writing ground rules and how to write for the long-tail method to increase your searchability.

Then, try out these brainstorming techniques:

Categories: Categorize your topics by brainstorming everything related to that topic and then organizing them into categories. For example, an author in the relationships niche may have a search term for “date ideas.” The author may then develop categories for date ideas, such as first date ideas, romantic date ideas, sporting date ideas, hilarious date ideas, cheap date ideas under $20, and more.

Experience: How you approach a topic as a fully-fledged expert now may have been entirely different when you first started out. The same is true for your readers! Did you understand all of the jargon? Did you know the whys and the hows? Consider your topic from a variety of stages. For example, an expert on photography may have the search term for “professional photography.” The author may introduce a series of articles such as “Professional Photography for Beginners …” and then step it up for an “Intermediates” series and then step it up again for an “Experts” series.

Personal: Tell a NEW story about your experiences that conveys informative detail, insights, and tips. Again, we all experience things in different ways. For example, a small business expert may have the search term “small business solutions.” Instead of providing a smattering of impersonal solutions a reader could implement, they can describe their primary experience or challenge, what they did to solve it, and why it did or didn’t work.

Expand: Many authors paint themselves into a corner by offering too much in one article. Break it down by narrowing your focus. For example, an author in the running niche may have a search term for “running tips.” They can extend this topic out to running tips specific to flexibility, breathing, how to prevent injuries, water intake in relation to running, etc. Doesn’t “Running Tips: Have You Had Your H20 Today?” look more interesting than “An Overview of Running Tips”?

Try these methods to write quality, original articles your readers are already clamoring for! Do you use your Traffic Search Terms? How do you brainstorm your next article ideas? Let us know!


David MacKay writes:

Existing content, especially if you have written a few closely related articles is often an area that spawns new and related ideas easily. Many people write articles about their interests and re reading existing content will turn on the ides for a new article. Once you see from traffic that people are interested in an area, it will be easy to make new content.

Comment provided December 13, 2012 at 9:46 AM



I think this would be an excellent topic for the EzineArticles staff to make a new video on.

Comment provided December 13, 2012 at 10:20 AM


Gianni Thanasi writes:

Great article with great content… I think content is the most important and you have to write for the people at first and than for search engines with relevant keyword to each article.

Comment provided December 13, 2012 at 3:20 PM


Randall Magwood writes:

Great features. I use the traffic search terms every week to determine what to write about.

Comment provided December 13, 2012 at 8:19 PM


subhash acharya writes:

“great post! Love to get more informed on this topic.

Comment provided December 14, 2012 at 7:10 AM



Look, you can do for more by using Google Adwords keyword tool instead of your traffic page to discover the best keywords to use when writing articles. After all, what if you have no traffic to speak of?

Comment provided January 30, 2013 at 1:07 PM



Thanks for the helpful tips, you’re right about forcing your search terms into your writing, its something that should be avoided at all costs. When people see bad grammar they leave, not a great way to gain a following.

Comment provided February 2, 2013 at 5:34 PM


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