7 Tips to Increase Your Click Rate

What gets the click?

Yesterday, we discussed analyzing your articles’ traffic and activity metrics, which briefly touched on your Total Click Rate. This is the total ratio of URL clicks to article views in a given amount of time and it’s a key indicator of your connection with your audience as well as your ability to drive traffic to your website or blog.

There are tons of factors that affect your click rate, but one of the most critical (if not THE most critical) factors is your ability to project a meaningful message that resonates with your readers.

Have you ever heard the phrase “tell, not sell”?

No one likes to be sold to, nor are they inclined to share or read a piece that doesn’t serve their purposes. No matter the quality of the writing, readers want to feel like they have gained knowledge, skills, or confidence. “Tell” readers what they want and need to know to satisfy their need to grow more confidently and trust in your credibility.

With confidence in mind, use these 7 tips to increase your total click rate:

1. Internet readers want information as quickly as possible and they like articles served with brevity. Target article length between 400-700 words.

2. Good grammar and spelling are critical. One blunder and your readers will either be so focused on your error, nothing will induce a click or they’ll be gone faster than you can say “click here.”

3. Upload your author photo! Readers can confidently trust someone they can visualize behind the article and your author photo creates that visual connection.

4. Supply one call-to-action that benefits the reader and prompts the reader to act. Use clear, descriptive, and active language in the reader’s terms relevant to the links you’re providing.

5. Provide two highly relevant, self-serving links (one URL-based link and one text-based link) for increased transparency and relevance reassurance.

6. Forget cheap tricks and tactics to get the click. Always use specific and descriptive anchor text that’s relevant to the linked URL’s page and interesting to readers.

7. Natural and contextual variation is essential. Don’t repeat the same keyword text over and over again, either within the same article or across multiple articles.

Bonus: Approach your Resource Box like a short biography to reinforce yourself as a credible source. Write a brief description of the following in the third person: your name, your current title, relevant credentials (for that “awe” factor), and then provide your succinct call-to-action.

For example:

    [Insert your name] is a [insert your occupation title] with [insert time amount in your occupation, e.g. over 20 years] of professional experience. [Insert your first name]’s methods [testimony or praise awarded to you and your services]. Find out more about how to [relevant keyword topic] with [insert benefit] at [insert hyperlinked website name] or [insert hyperlinked URL].

Approach is everything in gaining reader confidence and trust. There are dozens of techniques to increase your click rate! Which of the above techniques stand out to you? Are there any that you felt should have made it to this list? Do you think your click rate matters? If you have questions, comments, or just want to say hello, I’d like to hear from you.

17 Comments »


1
Robert writes:

Some very helpful writing tips and techniques. Quality content is certainly the key!

Comment provided December 11, 2012 at 9:17 AM

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2

This article is so very True of what ever your trying to sell.

Even for those who are Artistically inclined must seriously consider such!

Comment provided December 11, 2012 at 10:19 AM

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3

Very helpful article and tips here.

I kinda disagree with the resource box idea.

Folks doing quick searches for problems are looking solutions.

They really don’t care if you have 20 years experience doing X or who you are to be a matter of fact.

They want to know how can I get rid of X or find a solution to Y.

The resource box needs to be benefit oriented towards helping them solve their problem(s) (i.e. “what’s in it for them”.”

Comment provided December 11, 2012 at 11:06 AM

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4
Terry Chestnutt writes:

Thank you. This is helpful. I think a short description of ones self that explains why you are interested in giving reliable info on a solution for the reader would be an effective start to a good benefit driven resource box call to action. It doesn’t have to be a college degree designation, however. Just a believable reason on why you offer the information with sincerity.

Comment provided December 11, 2012 at 1:29 PM

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5
Abdul Cholik writes:

I agree with you since I don’t like to read long article, long paragraph and long sentences also.

I will try to add a Resource Box

Thank you

Comment provided December 11, 2012 at 4:25 PM

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6
Randall Magwood writes:

Submitting to facebook and twitter is good for increasing click rate also.

Comment provided December 11, 2012 at 7:47 PM

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7
Zion Amal writes:

Well written , BackLinking is also worth it.

Comment provided December 12, 2012 at 7:51 PM

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8
James smith writes:

Increasing a click rate is so much difficult but not impossible for that you have to be specific and clear about your topic.

Finally, to increase click rates provide visitors for what they are reached at your article.

Comment provided December 12, 2012 at 11:51 PM

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9

Thanks, very useful

Comment provided December 13, 2012 at 1:28 AM

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10

I agree with you it is really good effort for new user in EzineArticles.

Thanks

Comment provided December 13, 2012 at 11:34 AM

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11
RJ Lerspreuks writes:

Very true. It would be nice if one day, SEO companies focused only on quality content, hiring quality writers (paying quality pay) and not on “tricks.” Imagine all the SEO crap and fluff clogging our bandwidths. :)

Comment provided December 13, 2012 at 9:18 PM

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12
Stephanie Waley writes:

Nice marketing strategy! :) thanks for sharing with us this good article and the ideas too to become a successful professional in the field of internet marketing.

Comment provided December 14, 2012 at 2:10 AM

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13
Apl Lou writes:

It’s a very useful article. I do also agree that solid content is the key to attract readers.

Comment provided December 14, 2012 at 5:51 AM

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14
Lloyd Doronila writes:

Quality over quantity.

Thanks

Comment provided December 18, 2012 at 7:47 AM

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15
El Dee James writes:

This is very helpful information. I was not sure what all should go in the resource box so now it is clearer to me. Thank You so much for the information.

Comment provided December 18, 2012 at 10:43 AM

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16
Belajar Cinta writes:

Good article, grammar, and backlink are powerfull :)

Comment provided December 18, 2012 at 9:05 PM

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17
vignesh raj.n writes:

all these days i was thinking that , click rate is some thing like , clicks did on a page before the visitor closes the page or exits.. i am the dumbest.. thanks for this article..

Comment provided December 24, 2012 at 9:52 AM

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