Satisfy Readers with Easy-to-Read Content
Internet audiences are ravenous. When compared to printed publications, the majority of online readers consume content at alarming speeds. As an Expert Author, it’s important to deliver original, informative content in a succinct, stylized format that will compel readers forward. Try these writing tips and basic article templates so your readers can easily digest your quality articles.
Write a Direct Introduction
Be direct and engaging in your article’s introduction as well as be mindful of insatiable skimmers (e.g., Internet readers who consume articles at incredible speeds in their quest to find relevant content that benefits them). In your first sentence, provide a compelling analogy relevant to your article’s topic. In the last sentence of your introduction, provide your main idea and how it benefits the reader.
TIP: If your reader can’t find your point quickly or finds it unoriginal, the reader will become bored, distracted, or frustrated and click away.
5 Basic Article Templates Readers Love
- Ordered List Template: Use a numbered or ordered list when you’re providing a step-by-step process or when listing in order of importance. Keep list descriptions around 50 words and don’t force points to get a “rounded” list, e.g., add a filler point to reach 10 tips. Ordered list styles include “top 10” lists, “how to” procedures, “best of” lists, etc.
- Bulleted List Template: Use a bulleted or unordered list when order is not essential. Unordered lists provide a quick and easy format that allows readers to get a bird’s eye view of the article and gather the information they need. Keep bullets short and to the point. Unordered list styles include “introduction to” articles, options, checklists, etc.
- FAQ Template: Use a simple Q&A or FAQ format by bolding the questions and then providing a succinct explanation or discussion point below the question. Keep questions short (i.e., don’t span over multiple lines), non-promotional, and ensure the questions are relevant to your audience.
- Bricklayer Template: Use bolded headers, like mortar, between the sections (i.e., the bricks) of your article. Keep section headers short, but compelling like you would the article’s title. Write succinct, relevant, and descriptive information driving the main focus of the section as well as tie it into the main point of the article. (Click here to see an example of this style in action.)
- Combination Template: Use a combination of any of the above to suit your own article writing style. For example, try a combination of the Bricklayer Template and the bulleted list (this post is an example of how those formats can be combined easily). Keep an eye on your article length by targeting your word count between 400-700 words.
Write a Motivating Conclusion
Your conclusion should succinctly recap your main points, but more importantly provide a thought-provoking piece of information that gets the reader thinking. Successful articles are less about the regurgitation of information and more about getting the reader to take the information they have gained and apply it for their own benefit. In doing so, the reader will want to know more information about you as well as your website or blog.
The key to all of these styles is to be as direct as you possibly can in your articles – don’t make readers guess or wade through subtext to achieve their desired information. Prepare your articles using these basic article templates and tips to ensure readers are satisfied with easy-to-read, informative content.
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