Alluring Strategies and Top CTA Blunders
By: Vanessa, Editorial Manager
You did it! A reader has read your quality, informative article from title to conclusion. Now what?
Did you provide an effective call-to-action (CTA) in your Resource Box? If you didn’t, you may be missing out on an incredible opportunity to foster a relationship with your readers and drive traffic to your blog or website.
A CTA is a pitch to your readers to urge or motivate them to take immediate action. When effectively used, a CTA can generate incredible results and increase your return on time investment.
Use these tips to write an effective and alluring call-to-action!
- Desire – Readers are motivated by an empathetic link. Consider what problem they want to solve or what desire they want to achieve. Lead your CTA with it.
- Convenience – Clearly prescribe a product or a service that solves the reader’s problem or helps them achieve their goal.
- Incentive – Encourage your reader to act by providing an enticement, e.g. a discount, a free gift, or a free download. To make it timely, use urgent language like “act now” to add a sense of immediacy.
- Simplicity – Often, the simplest design produces the best results. Succinctly tell your reader what you want them to do in one direct action.
- Link – A combination of 1 link in anchor text and 1 URL link often produces the best results. It also ensures your original URL will be preserved should your article be picked up by another publisher.
Next, watch out for these top 3 call-to-action blunders.
- Premature Placement – Many experts will place their CTA too early, i.e. add the CTA to their summary or in their article body. Recall that your article should be non-self-serving and entirely information-based to benefit your reader. Your CTA belongs in your article’s Resource Box, because it’s very nature is promotional. “Give” in your article and “take” in your Resource Box.
- Negative Blunders – Attitude is contagious. A negative CTA could result in a negative reaction. A positive CTA is more inclined to result in a positive reaction. Ensure your CTA conveys a positive message.
- Pesky Keywords – Cluttering the CTA with a cloud of keywords, a list of websites, or advertising every product hoping to ensnare as many readers as possible will weaken your credibility. Save keywords for the Keywords field of your article submission form.
Finally, as obvious as it may seem, don’t forget to include a call-to-action! Don’t miss out on this great opportunity to drive traffic to your blog or website and increase your return on time investment. Give your readers a route to continue their journey with you by including a finely-tuned call-to-action in the Resource Box of all your articles.