How to Format HTML Code in Articles
Want greater control over the framework and structure of your articles? Try using basic HTML (HyperText Markup Language)!
HTML is used to format information to be displayed in a web browser. Not only does it add style to plain text, it helps you simplify content for easier reader comprehension. For example:
HTML transforms this …
What Is Article Writing? Article writing is the practice of writing quality, original articles based on your knowledge, expertise, skillset, etc. that is unique to you, your niche, and your readers. This quality content then amplifies your exposure, builds your brand, and builds your credibility as an authority in your niche, thus creating a higher demand for you and your organization.
… into this …
What Is Article Writing?
Article writing is the practice of writing quality, original articles based on your knowledge, expertise, skillset, etc. that is unique to you, your niche, and your readers. This quality content helps you achieve the following:
- Amplify your exposure
- Build your brand
- Build your credibility as an authority in your niche
- Create a higher demand for you and your organization
Isn’t HTML much easier on the eyes? Improve the readability, the style, and the overall quality of your articles by using these HTML basics.
Font Style HTML Tags
<b>Bold Text</b> … will appear as Bold Text
<i>Italic Text</i> … will appear as Italic Text
<u>Underline Text</u> … will appear as Underline Text
Phrase HTML Tags *
<strong>Strong Text</strong> … will appear as Strong Text
<em>Emphasized Text</em> … will appear as Emphasized Text
*Phrase HTML tags are similar to Font Style HTML tags; however, Phrase HTML tags achieve a richer effect in advanced HTML.
Use a numbered (ordered) list when you’re providing a step-by-step process or when listing in order of importance.
HTML code for a numbered list:
<li>Your first key point</li>
<li>Your second key point</li>
<li>Your third key point</li>
… will appear as …
- Your first key point
- Your second key point
- Your third key point
Use a bulleted (unordered) list when order is not essential.
HTML code for a bulleted list:
<li>Your key point</li>
<li>Another key point</li>
<li>An additional key point</li>
… will appear as …
- Your key point
- Another key point
- An additional key point
Other Formatting Tags
<blockquote>Blockquote tags are used when citing a long quotation of 3-5 sentences …</blockquote>
… and will appear as …
3-5 sentences of indented blockquote text.
For Your 2 Self-Serving and 2 Non-Self Serving Links
In the post, “Maintain Your Credibility with Great Anchor Text,” we discussed the best practices and usability of how to use anchor text to preserve your credibility. Here’s the code to help you easily create anchor text in your articles.
URL in Anchor Text:
<a target=”_new” href=”http://your-company-name.com/”>http://your-company-name.com/</a>
Words in Anchor Text
<a target=”_new” href=”http://your-company-name.com/”>Your Company Name</a>
View: Your Company Name
TIP: Any links in the article body are automatically converted to “nofollow.” Limit your links to your Resource Box and ensure at least one URL is used in anchor text for easy syndication.
5 HTML Best Practices for Expert Authors
HTML requires moderation! Keep these 5 best practices in mind.
- Limit bolding to sub-headers.
- Only use underline and italics when stylistically correct.
- Don’t bold keywords for SEO.
- Double check for closed tags, e.g. </b>.
- Keep it clean and simple, i.e. don’t overdo it!
There you have it! The core basics of HTML to clean up your articles, make your message more memorable, and properly route your readers to your blog or website. Keep these tips in mind and keep it simple to attract readers and improve your article writing skills.