Avoid Writing Out of Place
Writing content based on a location (country, state, city, etc.) can be great for targeting a particular audience. In fact, this is commonly referred to as geo-targeting.
All articles must contain 3 essentials: quality, originality, and relevance. A geo-targeted article must also embody a sense of place or details that make that place special or unique.
Where geo-targeting goes horribly awry is when experts attempt to force a location and end up writing “out of place.” It’s a little like showing up to the beach dressed for the office or trying to sell wedding dresses at a men’s only fishermen convention.
Here are some out of place scenarios you can avoid in your articles to maintain your credibility and meet your reader’s expectations.
QUALITY: Stick to Writing Organically
Writing for SEO, stuffing keywords, or attempting to inorganically force keywords into a sentence or context is unoriginal, irrelevant, and overall a poor user experience. Avoid writing for SEO and write organically.
Scenario: A SEO expert in New York peppers their article with the phrase “SEO New York.”
This lacks quality. The phrase “SEO New York” is poor grammar and it’s a forced location that doesn’t add value to the content. Stick to writing organically.
ORIGINALITY: Write Beyond Existence Informing
Often used in an attempt to inform readers about a product or service available in a particular location (that coincides with the links in their Resource Box), an author will unwittingly write an “existence informing” article. This type of article merely informs the reader of the existence of the topic (commonly tells the reader to go online and search), as well as lacks all informative value in order to drive traffic to a link.
Scenario: A locksmith expert based in Minnesota writes an article generically discussing the usefulness of locksmiths. They tell the reader they can find locksmiths in Minnesota by searching online.
This lacks originality. Of course the reader can search online – they already are. Also, there isn’t any informative content or details regarding the niche of locksmithing other than its existence and what does Minnesota have to do with it?
RELEVANCE: A Strong Natural Connection
Some experts will attempt to pair up a niche to an irrelevant location. Always ensure the location you incorporate in your article has a strong, natural connection. If it is weak and the details could be applied elsewhere, skip the location and apply your article to a broader audience.
Scenario: “Las Vegas” and “skin care.”
This lacks relevance. The reader will attempt to grasp the connection and should either “Las Vegas” or “skin care” lack relevance to them, they will click away. A stronger, more natural connection would be “gambling” and “Las Vegas.”
Some niches, like travel and leisure, are more adaptable to build a strong connection. Other niches, like computers and technology or locksmithing, are a little more challenging to incorporate a location.
SENSE OF PLACE: Specific Locations Require Specific Details
The more specific the location, the more specific the details should be in your article. This includes physical and cultural characteristics of a location. If the details are relevant to multiple locations or groups, this indicates a broader region, e.g. the Northern Hemisphere, Europe, etc.
Scenario: A solar panel expert from Arizona writes “Solar Panel Care in Arizona” and then provides tips on cleaning solar panels.
This lacks a sense of place. The details of this article could be applied to the entire North American continent. To make this article MORE specific, the expert could have described the climate, the intensity of the sun on the solar panels, and other tips limited to Arizona.
Avoid writing out-of-place by making sure your geo-targeted articles have the essential elements of quality, originality, relevance, and a sense of place to ensure your credibility stays intact and you meet your reader’s expectations.
IMPORTANT: Please note each of these scenarios are determined on a case by case basis. All articles are published based on their value, quality, originality, and relevance.