Avoid References to Missing Content By Adapting Your Content the Right Way
Repurposed content is content that’s adapted for use on a variety of mediums (i.e. blogs, websites, social media, ebooks, etc.). Repurposing your content the right way can give your platform a boost and increase your exposure across several platforms.
For example, repurposed content may include adapting relevant articles into an ebook or adapting blog posts into articles and publishing them with article directories.
The key to repurposing content: don’t skip the adapting step!
Skipping the process of adapting content often results in missing content or making references to content that didn’t carry over to the new medium. The result is credibility-degrading, reader-confusing, and publisher-repelling content.
Use this quick guide to repurpose your content the right way to give your efforts a boost!
Guide to Adapting Your Content
1. Unique Quality Wins
Become a leading authority by ensuring all of your content is 100% exclusively owned by you and is original to every medium. The opposite of original content per medium is content republished on the same medium it originally debuted, e.g. tweaking one of your blog posts to be posted on the same blog.* Unoriginal content kills credibility. Only repurpose content for new mediums.
2. Consider the Medium
If you are adapting content from your blog or your website, check for references to your name or the name of the site or blog where the content was originally posted. These references tend to confuse readers and publishers are not likely to pick up an article that brings their own brand identity into question. Remove these references and polish the transition. Here are two examples of confusing references:
- “Here on Your-Company-Name.com, we…”
- “In this blog, we will be discussing…”
3. Ready for Syndication!
Tables, images, fun HTML, etc. look awesome, but not every publisher who syndicates your articles has the ability or resources to carry these items over to their own platform. Limit HTML to the basics (e.g. bold, emphasis, and underline). Adapt your content by giving it the necessary polish so relevant information is coherent and informative. Here are a few examples of references to content that make it impossible for syndication:
- “See the image below” or “images courtesy of…”
- “see Figure 2.1”
- “In the table below…” or “The chart above indicates…”
4. Look for Missing References
The most commonly missed items in repurposed content: links. References to a missing link or to content not readily available is frustrating for readers. If content is missing, the reader won’t send out a search party in search of it – they will click away from your article and your website or blog. Here are some examples of references that often lead to nowhere:
- “Click here” (no link).
- “Find more information about [this topic] here” (no link).
- “Our website is the best…” (no link).
- “In my previous article titled…” (this article is nowhere to be found).
Repurpose your content by using the adaptation guide above and give your efforts a boost across your entire platform!
*A common misconception of repurposed content includes rehashing content by “tweaking” it so it isn’t identical to the original work (but it delivers the same message), and then publishing it on the same platform the original piece was published. Another version of this is article spinning (or word vomit), a prohibited practice that, when used, instantly removes the user’s credibility. For more information on repurposing content properly and penalties, check out this quick 2-Minute Approval Tip: Repurpose Content Correctly.