Repurpose Your Content the Right Way

Avoid References to Missing Content By Adapting Your Content the Right Way

Repurposed content is content that’s adapted for use on a variety of mediums (i.e. blogs, websites, social media, ebooks, etc.). Repurposing your content the right way can give your platform a boost and increase your exposure across several platforms.

For example, repurposed content may include adapting relevant articles into an ebook or adapting blog posts into articles and publishing them with article directories.

The key to repurposing content: don’t skip the adapting step!

Skipping the process of adapting content often results in missing content or making references to content that didn’t carry over to the new medium. The result is credibility-degrading, reader-confusing, and publisher-repelling content.

Use this quick guide to repurpose your content the right way to give your efforts a boost!

Guide to Adapting Your Content

1. Unique Quality Wins

Become a leading authority by ensuring all of your content is 100% exclusively owned by you and is original to every medium. The opposite of original content per medium is content republished on the same medium it originally debuted, e.g. tweaking one of your blog posts to be posted on the same blog.* Unoriginal content kills credibility. Only repurpose content for new mediums.

2. Consider the Medium

If you are adapting content from your blog or your website, check for references to your name or the name of the site or blog where the content was originally posted. These references tend to confuse readers and publishers are not likely to pick up an article that brings their own brand identity into question. Remove these references and polish the transition. Here are two examples of confusing references:

  • “Here on, we…”
  • “In this blog, we will be discussing…”

3. Ready for Syndication!

Tables, images, fun HTML, etc. look awesome, but not every publisher who syndicates your articles has the ability or resources to carry these items over to their own platform. Limit HTML to the basics (e.g. bold, emphasis, and underline). Adapt your content by giving it the necessary polish so relevant information is coherent and informative. Here are a few examples of references to content that make it impossible for syndication:

  • “See the image below” or “images courtesy of…”
  • “see Figure 2.1”
  • “In the table below…” or “The chart above indicates…”

4. Look for Missing References

The most commonly missed items in repurposed content: links. References to a missing link or to content not readily available is frustrating for readers. If content is missing, the reader won’t send out a search party in search of it – they will click away from your article and your website or blog. Here are some examples of references that often lead to nowhere:

  • “Click here” (no link).
  • “Find more information about [this topic] here” (no link).
  • “Our website is the best…” (no link).
  • “In my previous article titled…” (this article is nowhere to be found).

Repurpose your content by using the adaptation guide above and give your efforts a boost across your entire platform!

*A common misconception of repurposed content includes rehashing content by “tweaking” it so it isn’t identical to the original work (but it delivers the same message), and then publishing it on the same platform the original piece was published. Another version of this is article spinning (or word vomit), a prohibited practice that, when used, instantly removes the user’s credibility. For more information on repurposing content properly and penalties, check out this quick 2-Minute Approval Tip: Repurpose Content Correctly.



Well! Learned a new chapter about repurposing our content. Thanks EzineArticles!

Comment provided April 24, 2012 at 9:50 AM


Leslie Rogers writes:

Good to know. Does re-tweeting your post links hurt credibility as well? I re-tweet to try to catch people in the moment to direct a little more traffic to my site.

Comment provided April 24, 2012 at 9:58 AM


Leslie –

Twitter is probably one of the ONLY social media mediums where repurposing for the same medium is consider okay as long as it’s well balanced and you don’t innundate your audience with excessive tweets.

– Marc


Hope Anderson writes:

Great tips. Thank you.

Comment provided April 24, 2012 at 10:13 AM



Thanks for sharing. Won’t it work better for authors with a significant number of articles in their “bag” :)

Comment provided April 24, 2012 at 12:38 PM


Randall Magwood writes:

Unique quality definitely wins. “Spun” article content is laughable and is something that no one should do. Also, making your content simple for syndication will help to make sure as many people as possible pick your articles up and place them onto their website.

Comment provided April 24, 2012 at 12:51 PM



Thanks for the timely post.

I sometimes think I’m too white hat for my own good by not making better use of my writing.

Spinning articles does not appeal to me, but I like the sound of repurposing content.

It seems a waste spending hours researching and writing a 1200 word post for my blog without distilling some of it out into an article pointing back to my site.

cheers, Leon

Comment provided April 24, 2012 at 5:25 PM


Lance Winslow writes:

This is a very important blog post. In fact, I’d noted some mistakes I’d made back in 2005 when re-purposing old “forum posts” and blog-like pieces that I’d done in the late 1990s. One thing that article authors need to consider is that these articles will be up for a long time online, and ezine publishers will also use this content – so don’t sacrifice speed in transference for quality.

If you have a lot of old content, perhaps and outdated book, old company manuals, blog posts, long and detailed forum posts, then spend the extra time to really re-work the content to fit the different venue. It’s easy to look at such a large project and think, “wow, I’ll never get done, so I’m just going to throw it up online and make it into articles,” but please don’t think like that.

Make that old content count, just as you would a fresh article, and you’ll be glad you did later on. Trust me on this.

Comment provided April 24, 2012 at 6:33 PM


Javed Shaikh writes:

yeah to win you must be straight and simple , confusing your readers with similar content will not work, if your a panning to re-spun your old posts, do it carefully or nobody IS GOING TO LOVE IT

Comment provided April 24, 2012 at 9:18 PM


Javed –

Please understand that in this Blog post we are talking about repurposing articles and NOT spinning them. Spinning, or creating alternate versions of articles through the use of software, even when done carefully, is considered highly unethical and is in violation of the EzineArticles Editorial Guidelines. Expert Authors should NEVER spin their articles.

– Marc


movers waterloo writes:

I like the sound of repurposing content.

It seems a waste spending hours researching and writing a 1200 word post for my blog without distilling some of it out into an article pointing back to my site.

Comment provided April 27, 2012 at 4:29 AM


A P Geofrey writes:

I think this is a great post. I often come across many post in other directories with these mistakes, and most of the time like the author rightly mentioned, it just makes me walk away from the article. So I complete agree that when repurposing your content, you must repurpose it so that it fit not only the requirement discussed on this article here, but also the new destination it is heading to.

Comment provided May 2, 2012 at 5:26 AM


Opal Marrs writes:

Many times I feel like the new kid on the block because I don’t understand what all the comments mean. I write stories, memoirs and articles, but everything else seems to go over my head. I am so lacking in knowledge in this marketing and have a lot of knowledge in the writing and in other fields.

Comment provided May 5, 2012 at 6:03 PM


Terry Newell writes:

Hello Opal, I don’t understand what all the comments mean either and I’m overwhelmed trying to get a website/blog started & staying within the guidelines for submitting articles is making me nuts. I’m confused about what spinning articles and repurposing articles means. I’ve been trying to figure out affiliate mktg for awhile but now the website things is holding me up. I think I’m more of a new kid on the block than you which at my age is probably impossible.


Donna Patterson writes:

At last, an answer to this question. I have many articles of substance posted on my blog, but was afraid to submit elsewhere. Now I’ll look into posting on EzineArticles.


Comment provided February 16, 2015 at 1:31 PM


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