Want an Effective System to Help You Get Ahead?
Try one of the most popular systems used in the writing and publishing field: an editorial calendar.
An editorial calendar can help you stay on track, increase your exposure with precise planning, and ultimately save time. Also, your editorial calendar doesn’t have to be limited to your article writing efforts. You can (and should) include your social networking strategy, newsletter, new publication launches, multi-media efforts (e.g. webinars, videos, podcasts, etc.), and more!
The article writing portion of your editorial calendar should include these five steps to effective article writing and publishing:
- Brainstorming (including idea generation, research, and planning)
- Proofreading and Editing
These steps can be performed both in the short-term or long-term, but the important key is: plan it by scheduling it in your editorial calendar ahead of time – daily, weekly, monthly, quarterly, and/or yearly.
Plan Ahead with a Weekly Editorial Calendar
Schedule the 5 steps to effective article writing and publishing into your weekly editorial calendar by blocking off periods of time throughout the week.
For example, let’s say you’re a new Expert Author and your expertise is event and party planning. Your goal is to build exposure to your brand and increase traffic to your blog showcasing party planning tips and your website featuring party products. To do this, you decide to publish two quality, original articles a week (which will yield at least 100 articles by the end of the year).
Your editorial calendar might look a little something like this:
- Monday: 10:00 A.M. to Noon – 20 minute brainstorm session with keyword research; research parlour games and history; create outline for parlour game articles.
- Tuesday: 8:00 A.M. to Noon – Write articles “Discover How Parlour Games Can Spice Up Your Event” and “Charades: How to Play and the Origin of Charades.”
- Wednesday: 10:00 A.M. to Noon – Proofread and edit articles. Submit to EzineArticles!
- Thursday: 11:00 A.M. to 11:15 A.M. – Check on article review status of articles.
- Friday: 11:00 A.M. 11:15 A.M. – Tweet/post published articles on social networks and prep for newsletter and blog.
At first, time yourself. Then find areas you can become more efficient by trimming your time and experimenting with how you approach each step while still providing quality content for your readers. For example, you could ask a friend, relative, or colleague to proofread your work, or if you get your best ideas while your exercise, use a voice recorder to capitalize on it.
Long-Term Goal Planning with an Editorial Calendar
Consider your long-term goals and the measures you can take to meet your goals by scheduling milestones or fixed/unfixed deadlines into your editorial calendar. Measures may include plans for upcoming webinars, ebooks, videos, social networking campaigns, and more. This long-term planning will help you consider the topics for articles, a call-to-action strategy in your Resource Boxes, as well as relevant content on your link’s landing page to increase your conversion rate.
In addition, you know your audience’s concerns can change with the seasons (e.g. income tax filing concerns, spring cleaning tips, and planning holiday vacations). Plan topical brainstorming sessions throughout the year to remember these areas of interest for timely delivery.
Consider these long-term goals when creating your weekly editorial calendar. Make it a habit of reviewing and editing your editorial calendar every day to ensure you have met your goals.
Using an editorial calendar can go a long way in helping you become more effective and efficient. It will also help you keep your most brilliant ideas from getting lost in the fray!