The series where questionable article writing practices are brought into the real world.
Visitors expect fast-loading and easily-navigable pages that are bursting with rich, relevant content. With these qualities, visitors will explore your website (including your products or services).
Meet Jessica and Andrew in the 13th episode of the Article Content vs. Real Life series. As a new team member, Jessica excels in her expertise, but she’s still getting to know the ins and outs of the company layout (e.g. where office supplies are located).
In this episode, discover how Jessica’s search for a stapler is similar to a visitor clicking-through to a blog or website in 5 discouraging (and even scary) scenarios.
Article Content vs. Real Life – Episode 13 Recap
Box 1 – Parked Page
Finding an empty box is like sending your readers to a parked page or a page without content. Ensure your links are active and there’s always quality content available for your readers.
Box 2 – Broken Links
Whether it’s a broken stapler or a broken link, both lead to user frustration. Test your links to make sure they work in order to drive traffic to your website.
Box 3 – Irrelevant Links
Always link to websites that provide rich, relevant content, not to a box filled with unrelated junk. Make sure your links relate to your article to provide a quality user experience.
Box 4 – Lacks Quality
Appearances are everything. Readers won’t want to visit a website that’s full of ads, has poor navigation, and lacks quality content. Always provide value that benefits your readers.
Box 5 – Malware
Don’t put your readers (or their technology) in danger. Ensure your links don’t lead to malicious software or Malware that could be potentially harmful.
Box 6 – QUALITY!
Meeting your audience’s expectations by providing a quality website will encourage readers to stick around and discover more about you, your credibility, and your products or services. Increase your credibility and authority in your niche by providing highly relevant, rich content!
Want more Article Content vs. Real Life episodes? Find them on our YouTube Channel!