Article Writing + Social Networking = Success
Between Twitter and Facebook alone, there are over 800 million users tweeting, sharing, posting, reposting, and more.
For Expert Authors, this exchange of information makes article marketing and social networking a perfect match. Social networking sites get your articles into the hands of pre-qualified readers faster than search engines, and your articles create a constant source of information for your followers on your social networking sites.
Discover how you can harness The Power of Social Networking and achieve the many benefits with the strategies and tips in the video below!
Recap of The Power of Social Networking
Develop a Social Networking Strategy
Here are 5 great social networking strategies:
- Put your audience first and start discussions to discover new article ideas.
- Create a plan for promotion and growth, (e.g. start contests or challenges that offer rewards).
- Add photos and videos to give your audience variety and increase engagement.
- Build a reputation of providing quality to create long-term readers and customers.
- Connect accounts (e.g. Twitter and Facebook) to double or even triple your production.
Tip: Evaluate your strategy’s progress by taking note of your average article stats before you implement new strategies. After implementation, track the progress of your article stats as well as your social networking stats to see what worked and what may need to be adjusted.
Tips for Branding Your Social Networking Channels
- Brand Identity: Whether you choose to use your name, your company name, or your product name, ensure it is consistent on your social networking sites to build brand identity and avoid confusion.
- Personal vs. Professional: Keep your personal and professional profiles separate to prevent branding conflicts.
- Branding Schemes: Make sure your color schemes, logos, and your overall message fit together to stay consistent and make a lasting impression.
- Audience, Audience, Audience: Focus on your audience by ensuring your channels are organized and easy to read.
Take Advantage of the My.EzineArticles.com Networking Tab
Build your own EzineArticles Expert Author community with the My.EzineArticles.com Networking tab to connect with other Expert Authors and share your expertise. Doing so will have an incredible payoff of increased credibility, exposure, readership, and brand identity!
Article writing ultimately increases your credibility, exposure, and traffic to your website or blog, but social networking sites amplify it with a dynamic and interactive relationship between you and your readers (potential clients/customers). Start today! Develop a strategy, create a brand identity, and begin building your own Expert Author community on My.EzineArticles.com.